Василь

VASYL
MALIAR
Lead Generation / SEO Specialist
ABOUT ME
Results-driven Lead Generation Specialist with hands-on
experience in Upwork outreach and B2B prospecting for
international clients. Skilled in building lead list and writing
personalized outreach messages. Background in SEO adds a
strong analytical edge to identifying the right targets and
crafting relevant messaging.

EXPERIENCE
SEO Specialist Nov 2025 — Present · 8 months

CONTACT VNV Solutions Remote · Part-time
Conducted full SEO audits and on-page optimization for
[відкрити контакти](див. вище в блоці «контактна інформація») client websites
[відкрити контакти](див. вище в блоці «контактна інформація») Built semantic cores and keyword clusters for content
strategy
LinkedIn
Wrote Terms of Reference (ToR) for developers and
Lviv, Ukraine copywriters
Produced SEO-optimized copy aligned with search intent
Tracked rankings and reported progress using Google
Search Console & Analytics

EDUCATION Trainee Lead Generator Sep 2025 — Nov 2025 · 3 months

OnePlusOne Solutions Remote · Part-time
Lviv Polytechnic National University
Researched and identified relevant leads on Upwork
Bachelor IT Product Management based on ICP criteria
Sales and Lead Generation
Wrote and adapted outreach proposals tailored to each
2024 — 2028
job posting and client type
IT STEP Academy Tracked outreach activity, statuses, and results in Google
Junior Computer Academy Sheets
2017 — 2022 Maintained and updated CRM records with lead data and
communication history
Collaborated with team to refine messaging and improve
response rates

CERTIFICATIONS SKILLS
HARD SOFT
Lead Research & Prospecting
Digital Marketing Attention to Detail
Upwork Outreach
HubSpot Academy · 2025 Creativity
CRM (Internal) Digital Marketing
Creation & Development of IT Google Sheets / Workspace Negotiation
Products
Adobe Design / Video Programs Critical Thinking
Genesis Tech · 2026
Microsoft Word / Excel / Teams Leadership
SEO (Semantic, ToR, Copywriting, Technical)
Figma / Canva / Miro / Draw.io