Азза

OPERATIONS| PROJECT MANAGER

My goal:

To lead the operational processes of a fast-growing
company by leveraging over 6 years of experience in
strategic marketing, team building, digital
communications, PR, and project management. I
have hands-on experience in launching and
managing my own business, building brands from
scratch, leading teams, and working with
international markets.
Azza SALIM
21.07.1999

GENERAL INFO WORK EXPERIENCE
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») Niro Pets Beauty Bar (Odesa):
Co-Founder & Operations Manager
inst: @azzylka; July 2023 — Present (ongoing involvement)
FB – Azza Salim
Odessa (open to remote/hybrid Co-founded and scaled a grooming salon focused on
work conscious and safe pet care, taking ownership of end-to-
end operations.
EDUCATION & SKILLS
DEVELOPMENT Built and managed a cross-functional team from scratch
(groomers, administrators, SMM specialists); designed
Master’s in International Relations — Odesa
onboarding, training, and performance management
National University, 2020–2022
systems, reducing ramp-up time and stabilizing
Bachelor’s in International Relations — Odesa
operations.
National University, 2016–2020
Operations Management | Process Optimization |
Achieved 95%+ employee retention with zero voluntary
Project Management | KPI & Performance
turnover over two years, ensuring operational continuity
Analytics – Сhoice 31/Coursera
and service quality.
LANGUAGES
English — Upper-Intermediate (B2) Structured internal processes (scheduling, workload
French — A1 distribution, service standards), improving service
Ukrainian, Russian — Fluent capacity and day-to-day efficiency.
KEY EXPERTISE
Led brand positioning, marketing strategy, and
Scrum| Kanban
customer experience, contributing to steady demand
Strategic Marketing / Go-to-market
growth and high repeat customer rates.
Brand Building / Emotional Brand Connection
Team Management Introduced a cat-only grooming area as a unique
Digital Marketing: SMM, Targeting, Media operational feature, improving customer satisfaction and
Sales and CRM differentiating the business in a competitive market.
Event Marketing and Partnerships
PR and Public Communications Built partnerships with local influencers and organized
Implementation of Cross-Functional Projects community-driven activations, supporting customer
Performance Analytics: KPI, ROI, CAC, LTV, loyalty and organic acquisition.

Conversion Rate, Revenue Growth, Cost
Efficiency, Retention & Churn, Project Delivery
Metrics

Brandon Archibald (Design and Branding
Agency):
Project | Operations Manager; Client Partner
2020 — 2023

• Managed branding and marketing projects: from
briefing to launch and implementation.
• Communicated with key clients from Ukraine, the
USA, UAE, and Israel.
Worked with the sales team: consulting, preparing
commercial offers, participating in negotiations, and
closing deals. Updated the sales funnel.
• Initiated and implemented the expansion of the
agency's product line.
• Was part of the team working on updating the brand’s
positioning. Implemented additional service processes
that contributed to client growth through word-of-
mouth.
• Participated in the implementation of the CRM
system and optimization of client base management.

NDA Company:
Project Manager / Digital-marketer
2019 — 2020
• Launched advertising campaigns on Instagram and
Facebook for small businesses.
• Developed content strategies and managed client
pages.
• Created presentations and communication materials for
brands.
• Clients included educational platforms, local brands, and
creative studios.

AIESEC in Odesa (not-government volunteer
organization): President / Vice President of
Marketing and Outgoing Internships
2017 — 2019

• Managed the operations of the local branch of the
international youth organization.
• Coordinated the work of three functional teams:
marketing, HR, and external relations.
• Organized over 15 international programs and events in
cooperation with universities and businesses.
• Initiated a partnership with the Odessa Regional Council
— the first in the history of the local branch.
• Represented the organization publicly at events and
negotiated with partners.
• During the term, the number of internship program
participants increased compared to the previous year.
• As Vice President of Marketing, launched local PR
campaigns, media relations, and social media efforts