Василина

VASYLYNA
VERLAN
MARKETING STRATEGIST | DIGITAL GROWTH
SPECIALIST | B2B & B2C PROJECTS
Marketing strategist with 5+ years of experience launching and
scaling B2B & B2C projects. Skilled in building go-to-market
strategies, running performance campaigns, and analyzing
data to optimize results. I combine creative thinking with
analytical precision to help brands grow internationally.

EXPERIENCE
Jun 2025 – Now | Lviv, Ukraine / Remote
MARKETING STRATEGIST — WOODLUCK
(FURNITURE PRODUCTION)
Conducted market research and defined key positioning
for premium furniture niche.

CONTACTS Built an integrated promotion system (Meta Ads, SEO,
influencer collaborations).
Increased website traffic by 328%
Developed content strategy and managed SMM
[відкрити контакти](див. вище в блоці «контактна інформація») channels (IG, TikTok, FB, YouTube).
KEY TOOLS:
Meta Ads, GA4, WordPress, Canva,
ChatGPT, Google Sheets, CapCut
[відкрити контакти](див. вище в блоці «контактна інформація»)

2024 – now | Lviv, Ukraine
SMM SPECIALIST — GETUS
Ukraine, Lviv (LOCAL RETAIL CHAIN)
Built brand presence for a local mini-market chain,
including visual identity, content calendar, and social
EDUCATION & CERTIFICATIONS media campaigns.
Managed day-to-day content production — product
Meta Blueprint (2025) — Business photography, promo design, and seasonal
Marketing Strategy campaigns.
Choice31 PPC Course (2024) — Google
Collaborated with local businesses
Ads, Analytics, Tag Manager
Increased social engagement by 40% organically.
SEO Academy (2021) — SEO Optimization
Prodvigator (2020) — SMM, Paid KEY TOOLS:
Advertising Setup Canva, ChatGPT, Google Sheets, CapCut
Languages:
English — Upper-Intermediate (B2) 2020-2024 / Remote
Ukrainian — Native CONTENT MARKETER — ENGLISH WITH KRIS

ADDITIONAL ACTIVITIES AMERIKOS (ONLINE ENGLISH SCHOOL)
Developed and implemented content marketing strategy
across LinkedIn, YouTube, Instagram, Facebook, TikTok,
Author of Children's Poems and Content
and Twitter
Website | Instagram | Facebook
Collaborated with international team
Creation and Publication of Children's
Poems and Stories Analyzed content performance (CTR, engagement rate,
Managing Facebook and Instagram audience retention)
Pages Planned and published educational content
Design of Visual Style and Content KEY TOOLS:
Development of Personal Blog on Meta Ads, GA4, Canva, ChatGPT, Google Sheets, CapCut,
WordPress FinalCutPro, Kajabi
SKILLS & TOOLS
Tools:
Meta Ads, Google Ads, GA4, Google Tag Manager, SEO Tools
website (Similarweb), WordPress, Canva, ChatGPT, Excel/Sheets
Skills:
Marketing Strategy · Performance Marketing · Content Marketing ·
Brand Growth · Market Research · Analytics · Copywriting · Launches
from Scratch