Анна

TSEBENOHA ANNA (SHE/HER)

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Hardskills: Brand Marketing, Content Creation, Project Management, Analytical Skills, Microsoft 365 (Excel, PowerPoint),
Canva, Adobe Photoshop, Adobe Lightroom, Figma, Digital Marketing Platforms (Facebook, Instagram, X, Quora), Marketing
Strategy, CRM Tools, Jira, Confluence, Azure DevOps.
Softskills: Creativity, Effective Communication, Team Collaboration, Cultural Sensitivity, Problem-Solving, Flexibility, Public
Speaking.

EDUCATION
International Economic Relations - Bachelor degree - National University Lviv Polytechnic (2017 - 2021)
International Business Studies - Masters degree - Friedrich-Alexander-Universität (2022 - 2024)

WORK EXPERIENCE
Working Student in Microsoft Department adesso SE, Nurnberg (Germany) | June 2022 - March 2025
Developed a LinkedIn marketing strategy for the Microsoft Department leadership, focusing on brand
positioning and audience engagement.
Designed and implemented custom SharePoint Online intranets as a SharePoint Consultant, ensuring
optimal collaboration and knowledge sharing.
Applied Agile methodologies, including Scrum Master and Product Owner roles, to enhance team efficiency
and manage product roadmap.
Conducted market research and advised on SharePoint migration strategies, supporting end-to-end project
execution.
Supported the development of leadership and change management training sessions, collaborating with a
colleague to design engaging and impactful content.
Analysed corporate LMS and advised on selecting the best LMS solutions for enterprise clients.
Delivered Agile & Scrum training for young professionals, promoting a culture of continuous learning and
improvement.
Organised internal events to foster collaboration and knowledge exchange.
Junior Marketing Specialist Agiliway, Lviv (Ukraine) | September 2021 - June 2022
Created engaging content for Medium, Facebook, Instagram, X, and Quora, elevating brand visibility for a
mobile CRM app and significantly increasing social media engagement.
Contributed to digital campaigns across multiple acquisition channels, enhancing web traffic and online
presence.
Designed and edited promotional materials using Canva, Adobe Photoshop, Adobe Lightroom, and Figma,
while consistently tracking KPIs and OPIs to improve content effectiveness.
Researched and prepared proposals for tenders, successfully securing new business opportunities.
Generated leads by actively reaching out on LinkedIn and attending meetings to pitch the product, resulting
in meaningful business relationships and increased conversion rates.

VOLUNTEERING
Soft-& Hard- Skills Trainer BEST (NGO), around Europe | May 2021 - Present
With 200+ hours of experience delivering various training sessions, I cover a wide range of topics, including
marketing, pitching, public speaking, facilitation, change management, emotional intelligence, mentorship.
Trainings are tailored towards the audience’s needs, offering practical tools and engaging learning
experiences.
Vice President of Public Relations BEST (NGO), Lviv (Ukraine) | June 2019 - May 2020
Managed social media and marketing campaigns, increasing engagement and event participation.
Strengthened partnerships with NGOs through effective communication and collaboration.
Developed public speaking skills through presentations and event promotions.
Led advertising efforts, enhancing brand visibility and outreach.

Certifications: Scrum Master, Product Owner, UI & UX Fundamentals.
Additional education: Requirements Engineering (online, 2023), Coaching basics for Scrum Masters and Agile
Coaches (Munich, 2024), and Future Leadership Skills (online, 2024), PR and Marketing Trainshop (Iasi, 2018).
Languages: Ukrainian (Native), Russian (C2), English (C2), German (B1), French (A1).