Контактна інформація

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Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/14438143/

Досвід роботи

Head of marketing

з 06.2024 по 04.2025 (10 місяців)
Extreme Pride, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Developed marketing department and marketing function from scratch:
Marketing strategy development for all key brands, marketing work processes development and implementation

Marketing analysis of target audiences and brand positioning analysis and input into the local marketing strategy; competitor analysis and market data analytics development and implementation;

Brand marketing development with precise creative design strategy for every focus category/brand;

SMM development from scratch with the strategic approach in target numbers in each own channel, Influencer marketing development and organization along with sharp bloggers collection and collaboration;

Launched nationwide digital and offline advertisement campaigns independently and with subcontractors for each marketing advertisement channel, with effectiveness evaluation after each campaign (ROI, ROMI);

Launched new brands on the Ukrainian market – from plan to implementation and results – from own brand media and content strategy to a place of sales strategy and marketing support of partner resellers.
Marketing budget development and implementation on a quarterly basis with monthly optimization;

Company brand development and rebranding process organization – from idea to brand book and usability;
Personal reporting to: CEO, CCO, Owners

Global marketing director

з 08.2022 по 07.2023 (11 місяців)
KIVI, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Launch of the new markets: joined the company during massive expansion onto the EU market and covered the next markets: PL, CZ, RO, MD, UA, KZ, EE, LT, LV, HU, SVK with the perspective to open other EU countries of the brand presence.

«2022 new product line-up» has been launched with the subordinate team of brand managers, digital, PR, customer care, and design in all countries above, including UA, KZ.

Co-created PR strategy as well as budgeting for current and existing markets with new KPIs, and goals, including: PR paid in non-paid media targets, media relations in EU countries, media landscapes for new countries and markets, PR operations plan and budgeting with department processes description and implementation.

Designed and implemented global marketing strategy for 2023 extending the marketing team, and set specific KPIs and budgets for target achievement.

Launched dozens of campaigns: performance, media, PR, line-ups, design, co-marketing sales support, etc.

Updated and built operational rhythm of the department, and created functional descriptions and instructions.

Decomposed global strategy targets into monthly and quarterly goals for strict control of achievement.

Launched ROMI based constant analytics and reporting.
Personal reporting to: President of the company.

Chief Marketing Officer

з 08.2019 по 12.2022 (3 роки 4 місяці)
OPPO AED Ukraine (OPPO), Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

I have been in charge of the marketing and PR departments since the beginning of the launch of the brand in Ukraine.

Formed the marketing department from scratch as well. Marketing management includes co-marketing department, PR department, creative and design, smm and digital, as well as a number of external contracting digital agencies to fulfill the company's marketing goals - advertising and creative agencies, influencer marketing agencies, PR agency.

The last phase was the creation of e-commerce project in 2021 including website development, online sales, website operation and communication strategy, digital user acquisition, CRM and customer relations.

The marketing department works in an automated and structural way, through a system for setting and monitoring tasks. The department also works within the framework of annual targets - KPIs - both at the local level and at the global level.

I organized from scratch the representation of OPPO products in the digital resources of partners, including company’s own resources (website, own media (social networks), constant support and updating of partners’ resources.

Run an ongoing global digital advertising campaign to build brand awareness with set campaigns’ KPIs.

Launched and continue to implement local ATL activities - outdoor advertising, advertising in the metro, advertising in the store and in the shopping and entertainment center.

Implemented several digital brand integrations in working with opinion leaders, bloggers, celebrities. Also was responsible for PR operations supervision, goals and KPIs in PR.

Implemented the general sponsorship of the best TV show in Ukraine 2021 - "The Masked Singer", surpassing the planned indicators of coverage and brand exposure.

All above was also defined by designed annual budget by me and agreed with head office and local CEO.

The first year of operation, the brand entered the TOP-5 in the smartphone category. As an achievement – the bigger indicator of the brand awareness level of competitors who started entering the market at about the same time.

Department efficiency: personal one-on-one meetings with each employee with feedback and expectations, a monthly KPI system and motivation to achieve super-goals.

Chief Marketing Officer

з 07.2018 по 03.2019 (8 місяців)
GameShop.ua, Київ (Роздрібна торгівля)

Development and implementation of the marketing strategy for the company - for Sony Playstation, Xbox and Nintendo game consoles, video games and accessories, including development of new digital communication channels (YouTube (video production and promotion, IGTV and telegram channel, video-advertising production and promotion) among existing, complete change of visual of the company’s communication. As a result – sales by brand search (brand growth) request have grown times 20 in 6 months and sales plan was exceeded.

Development of new company products with bigger margin within developed annual marketing strategy.

Control of day-to-day marketing activities: analysis and monitoring of stocks and online ads redistribution.

Retail store unit marketing maintenance.
Marketing budget development and effective distribution
Management of all subordinated teams: cpc- and online analytics team, smm-team, email-marketing team, SEO-team, e-commerce team, graphic and video design team, ux-ui designer, plus all subcontractors are subordinated to CMO.

Development and implementation of KPI and motivation systems for each team member.

CMO is subordinated to CEO.

Group Brand Manager

з 09.2017 по 05.2018 (8 місяців)
Цитрус, Одеса (Роздрібна торгівля)

Strategy and tactics: strategy development of smartphones brands, tactical planning realization
Current brands in portfolio: development and realization of promotion according to sales plans, design of visuals and budgeting online and offline campaigns, tight cooperation with worlds-known vendors on launches of co-marketing activities

New brands launch and development
Development and implementation of the strategy for new brands on the Ukrainian market, cooperation with vendor, visual and text advertising content development, digital strategy, outdoor-campaign, instore-activities, commercial mechanics to reach sales targets.

Setting objectives, management, and control of internal company resources:
Setting an objective for creative artwork, production and launch of advertising content

Cooperation with marketing creative department, video production:
Setting objectives to create (adapt) ad content (banners, ads video-clips, OOH visuals), approvals, control of execution, correction, vendors approvals.

Digital promo and traffic
Planning of digital campaigns with online-promo department, traffic planning for every separate product, control of traffic targets, defining of channel effectiveness during the campaign, and rearrange of resources for more effective traffic channels.
email, viber/sms campaigns, as well as trade-marketing activities and promo.

Offline activities
Instore-communication. Cooperation with merchandizing department to promote brands in every store according to shelves and sq.m capacity.
OOH - budgeting and approval the effective OOH list for brand awareness growth, as well as branding on-store fasades.

PR communications
PR-department cooperation
Creating PR-strategy for brand development (media-planning, press-releases, smm, online-activations, competition and quizzes).
External pr-agencies and partners cooperation (non-standart pr-activities and sponsorships).

Event-activities: press-events and new models launch organizations. ʼ

Youtube-videoreviews

Marketing manager

з 08.2016 по 09.2017 (1 рік 1 місяць)
KrainaUA, Київ (Туризм)

Responsible for marketing communications, including offline and online company presence.

Launched online advertising in social networks and CPA-networks also within developed marketing plan (google, facebook, vk (before restriction), instagram), strong google analytics and google adwords skills.
Conducted first Ukrainian research in local tourism in two stages (FGD and quantitative stage as online survey).

Developed and launched PR-strategy on a free-posting base. As a result first release was posted by leading Ukrainian online media for no charge. (https://delo.ua/lifestyle/ckolko-ukraincy-gotovy-tratit-na-puteshestvija-po-strane-331827)

Marketing and new business manager

з 10.2014 по 07.2015 (9 місяців)
Travel Media Alliance (Thailand), Київ (ЗМІ, медіа)

Arrangement of shooting and filming work for advertising, artwork negotiation, composing of agreements, production of commercial proposals (.pptx, .pdf, .docx), client database maintaining. I was also responsible for creating content of commercial articles in printed and online media. Work in a multinational environment. Work language - English.

Marketing research manager

з 03.2013 по 10.2014 (1 рік 7 місяців)
IRS Group, Київ (Маркетинг, реклама, PR)

Project launch (CATI, FGD, F2F), conduction of marketing researches, and report production. Client management, client database maintaining.

Освіта

National Technical University of Ukraine “KPI”

MMI, Київ
Вища, з 2002 по 2008 (6 років)

Specialist degree (Engineer mechanics)

Знання і навички

• Здатність до навчання
• Development of a marketing strategy
• Стратегічний маркетинг
• Розробка маркетингової стратегії
• Управління командою
• Бренд-менеджмент
• Управління репутацією бренду

Знання мов

Англійська — вільно