Дарина

Daryna
Mendela
Digital communication manager
Link on social media
and portfolio

Looking for a position in marketing as a Brand Manager, Digital Manager,
PR Manager, Communication Manager, SMM Team Lead or Project
Manager.

Work Experience
November 2025 - present
Education Promodo 360
Customer success manager
Ukrainian Catholic University
Manage client communication across all project stages
Bachelor of Political Sciences
Lead project teams: task allocation, milestone and deadline.
Completed in 2021
Drive strategic project development aligned with client business
Ukrainian Catholic Univercity goals.
Master of Media Communication Monitoring project performance and goal achievement; prepared,
Сompleted in Feb 2024 validated, and presented reports to clients.
Resolve project issues and managed conflicts between clients and
internal teams.
Austria’s Leading University of
Oversee client financial matters and project documentation.
Applied Sciences for Management
and Communication
March 2024- November 2025
Certificate program of the International
School of Multimedia Journalism Kormotech LLC
February 2023 - July 2023 Digital Communication Manager
(Optimeal, Club 4 Paws, Delickcious)
Lviv Business School
SMM (Ukraine & export markets – TikTok, Meta):
Training Intensive “Internet Marketing: Coordinated strategy development and ensured alignment with
Intensive for Business”
market positioning;
September 2024
Reviewed content plans, set KPIs, managed budgets, and
Hard skills reports;
Sourced and onboarded contractors, conducted briefings, and
Thorough understanding of social
launched projects;
media - Instagram, Facebook,
Delivered brand image special projects within SMM campaigns.
Threads, TikTok
Media analytical instruments - Influencer marketing (Ukraine & export markets):
Google Alerts, Media Monitoring Coordinated campaign briefs and hooks, approved influencers’
Bot, YouScan, Brand Health Tracker lists;
reports (confident user) Supported branded gift boxes, analysed campaign results;
Meta Business Suite and Google Ads Drove UGC and engagement growth via activities and
(beggining knowledge) giveaways, contributed to brand e-commerce projects.
SimilarWeb (confident user) Content production:
Google Analytics (confident user) Planned and managed brand shoots: timelines, briefs, budgets,
Chat GPT (writing prompts) on-set coordination;
Adobe Illustrator and Photoshop
Built and maintained a photo bank for market distribution.
(occasional user)
Digital planning (YouTube, TV, Meta Ads):
Figma, Canva, and InShot
Support in developing and approving media plans with
(confident user)
Notion, Teamwrk and Worksection contractors, monitored execution, and prepared reports.
(confident user) SERM, SEO, and BLOG:
Excel, Word, PowerPoint, SharePoint Oversaw strategy execution and integration across all brand
(confident user) projects;
Launched and managed a brand blog, aligned with SEO team,
English - B1
handled distribution, budgeting, and reporting.

Contacts Radio and OOH:
Briefing, contractor sourcing, creative approvals, budgeting.
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
July 2023- May 2024
TBF Group
Communication Manager
Managed internal/external communications of company.
Managed SMM processes - created strategy, content plans, set
KPIs, published posts, and managed reports.
Created Internal/external newsletters.
Coordinated employee events.
Coordinated with local leaders companies’ initiatives.

May 2021 - March 2024
City Institute l Lviv City Council
Head of Communication
Managed SMM (Meta) - created content plans, set KPIs, published
posts, and managed reports.
Developed PR strategy and information projects;
Сommunication with teams, contractors, designers, and
stakeholders;
Created realises and media triggers, communicated with local
media, designers, trainees, and international partners;
Managed the internal communications of the company.
Oversaw communication within projects and managed paid ads
(Google Ads, Meta).

Another expirience
October 2020 - May 2021
TikiThai
Assistant of CEO
Provided comprehensive support to the owners in daily operations
processes;
Assisted in the coordination of network-wide initiatives and projects;
Acted as a liaison between the owners and various teams within the
network,

Student Project Experience
September 2018 - May 2019
Enactus
Нead of the organization unit at UCU
Project management of the unit;
Participation in the selection and presentation of projects from the
university;
Management of communications within the unit.

September 2017 - May 2019
UCUactive
Нead of the student organization
Management of different projects of the organization (the biggest one -
event UCUactive with 200 participants);
Management of the communication process.

Volunteer Experience
September 2018 - May 2019
UNICEF PROJECT U-REPORT
Project Ambassador
Sharing information about Sustainable Development Goals in local
communities in Ukraine.
Conducting training for youth.
Supporting active youth from local communities.

November 2018-May 2019
TRIP for ACTION | LVIV REGIONAL STATE ADMINISTRATION
Co-Founder and Team leader of project
Co-founding an international project for youth “Trip for action”
Organization of international trips for sharing experience between youth
leaders.