Нана

Nana Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Yaroshenko Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn

A versatile specialist with a strong background in project management,
sales development, marketing, customer success, and strategic
communications. Experienced in managing cross-functional teams and
leading end-to-end projects — from planning and implementation to
reporting and optimization. Worked across diverse environments, from
agile tech startups to global organizations like Uber Eats and the British
Council. Proven ability to design systems, streamline workflows, and
drive both operational efficiency and business growth. In past roles,
consistently exceeded KPIs, scaled initiatives, and increased revenue and
user retention by 10–20%. Adept at bridging creative vision and
structured execution — aligning designers, marketers, developers, and
external stakeholders around shared goals. Skilled in facilitating
collaboration between diverse talents.

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Skills Hard Skills: Conducting demo-calls/negotiations, Lead
Generation/Nurturing, Managing CRM systems, A/B Testing, Targeting
Campaign launching, Social Media Marketing skills (Content Creation),
Presentation skills, Email Marketing Automation skills, Ads
Targeting/Testing Expertise, Marketing strategy creation, Copywriting
skills, Team coordination, Tools testing, Basic HTML skills, Translation
skills, English (C1-C2), French (A2), Korean (A1), Creative Strategy, Media
Production, R&D, Meta Ads, Project planning & roadmapping,
Task/workflow management (Trello, Asana, ClickUp), knowledge base
management, onboarding new members, Facilitation of internal and
external communication

Soft Skills: Team-player, Adaptability and Flexibility, Analytical mind,
Open-mindedness, Performing under pressure, Time Management,
Responsible/Reliable, Active Listener, Empathy, and Collaborativeness

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Experience Project Manager / ТІЛЬКИТАК Рекордс
December 2024 - Now; Kyiv, Ukraine

Building timelines in Trello, setting milestones, and structuring the full
lifecycle of a project
Organizing tasks, assigning responsibilities, and tracking the progress of
each project
Facilitating internal communication across the team and leading regular
sync-up meetings
Creating project updates, dashboards, and summaries for
internal/external stakeholders
Creating systems and workflows from scratch to improve operational
efficiency
Managing external partnerships and vendors through negotiation and
coordination
Recruiting and hiring freelancers, conducting test task assessments, and
onboarding new team members
Conducting offline negotiations/online communications with potential
partners and vendors
Creating and maintaining documentation systems to track performance
and organize workflows

Creative Marketing Manager / Headway EdTech
September 2024 - December 2024; Kyiv, Ukraine

Researched market trends via SimilarWeb, identifying high-performing
topics
Conducted daily competitor analysis using FB Ads Library and similar
platforms, identifying trends and best practices to refine campaign
strategies and improve ad performance
Delivered actionable monthly performance reports that informed
strategy updates
Analyzed campaign performance using Tableau and Facebook Ads
Manager; by collaborating with the User Acquisition team I was able to
optimize budgets and improve ROI by 20%
Conducted user testing to research trending topics, applied insights to
ad creatives
Created creatives myself, using Figma
Organized and facilitated brainstorm sessions to generate fresh ideas
and materials for ad creatives
Spearheaded several creative brainstorming sessions that generated 2
new high-performing ad concepts
Constantly collaborated with the product team to optimize ad creatives,
resulting in a 10% improvement in user retention for the promoted
content
Used and tested different AI-Tools for generating content and optimizing
workflow

Operations&Project Manager / Kultura Zvuku School
September 2021 - Now; Kyiv, Ukraine

Designed and implemented operational systems and workflows from
scratch to streamline team coordination
Managed cross-functional teams of creatives, producers, and external
partners, ensuring timely and high-quality execution of projects
Supervised content production cycles and collaborated on brand
development strategies to enhance audience engagement
Handled vendor negotiations, and logistics for in-person and digital
initiatives
Introduced new tools for internal communication and task management,
improving transparency and team productivity.
Acted as a strategic bridge between creative vision and operational
execution, aligning daily work with the broader mission of cultural impact

Sales Development Representative/Customer Success Manager /
MacPaw
September 2021 - April 2024; Kyiv, Ukraine

Used HubSpot CRM to create structured deal pipelines and automate
onboarding communication
Collaborated cross-functionally with product and support teams to track
and manage client-side implementation tasks
Developed and executed sales strategies that exceeded quarterly sales
targets by 10%
Performed A/B tests in our Email cold outreach, defined the most
effective strategy and with this, attracted 8% of our leads from Outbound
pipeline
Conducted research on the competitors to deliver the most relevant ICP
for the Product
Conducted demo calls, where converted 55% of leads into customers

Business Development Manager/Account manager / Choice
June 2020 - August 2021; Kyiv, Ukraine

Managed internal collaboration between development, design, and
customer success teams to ensure project success
Initiated and closed key partnerships with more than 20 industry leaders
Onboarded more than 100 clients on the platform and was working on
our client retention rates by constantly modifying our approach to
customer success processes
Initiated a content marketing initiative that improved customer retention
by providing valuable and informative content, reinforcing brand
authority
Was responsible for outbound leads management, including:
- doing research on potential leads (Leadgeneration)
- creating strategy for outreach
- creating personalized value proposition
- conducting negotiations with executive management and DMs
- guiding leads through the sales funnel until the deal is closed

Business Development Manager / Uber Eats Ukraine
February 2020 - May 2020; Kyiv, Ukraine

Led onboarding projects for restaurant partners, coordinating between
technical and sales teams
Utilized dashboards to monitor partner performance and optimize
operational flows
Orchestrated an outreach campaign that brought in more than 90 new
restaurant partners
Implemented customer acquisition strategies that increased monthly
active users by 20%

Business Development Manager / TrustNet Cyber Security
June 2019 - January 2020; Atlanta, USA (remote work)

Developed a lead nurturing process that shortened the sales cycle
Conducted demo calls with potential customers

Customer support representative / Livingston Research Ltd.
February 2018 - May 2019; Kyiv, Ukraine

Achieved a customer satisfaction score of 95%, consistently meeting and
exceeding service level agreements
Implemented feedback mechanisms that improved the service based on
customer input
Lead Generation Manager/Business Development Manager /
Enkonix (IT):
August 2017 - February 2018; Kyiv, Ukraine

Generated a pipeline of 70-80 qualified warm leads (monthly) through
targeted multi-channel outreach
Launched a referral program that increased lead generation by 20%
within the first quarter
Performed email marketing campaigns that nurtured leads through the
sales funnel

Marketing&Communications Assistant / THE BRITISH COUNCIL
November 2016 - August 2017; Kyiv, Ukraine

Assisted in the execution of marketing campaigns that increased event
attendance
Contributed to the development of content that enhanced brand
visibility across social media platforms
Collaborated with Creative teams, set technical tasks. Monitored its
execution and analyzed its results
Implemented digital marketing campaigns across various channels to
elevate brand presence and capture key market segments

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Education Bachelor's degree in Linguistics / National university
Kyiv-Mohyla Academy
September 2015 - June 2019; Kyiv, Ukraine

Full secondary education / Lyceum # 6, specialization – foreign
languages
September 2004 - May 2015; Kropyvnytskyi, Ukraine

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Awards Volunteer at America House Kyiv
January 2017 - August 2018

Volunteer at International youth organization AIESEC
January 2017 - March 2019

Volunteer at WWF Ukraine
July 2017 - February 2019

Internship at Ukrainian Crisis Media Centre
February 2018 - April 2018

Fixer at BBC UK (short-contract work)
March 2022 - May 2022

Facilitator/Speaker at JNUC 2023 (Apple Technology Enthusiasts
Conference)
September 19-21, 2023 (Austin, Texas)

Intern at Headway EdTech (Creative Marketing Internship)
July 2024 - August 2024

Soft Skills for New Reality Course - Projector
March 2023 - May 2023

Sales and Negotiations Course - LABA
June 2023 - August 2023

Strategic Marketing Course - Projector
September 2023 - November 2023

PR and Communications Course - LABA
February 2024 - April 2024

Marketing Specialist Course - LABA
May 2024 - July 2024

Strategic Marketing Course - LABA
August 2024 - October 2024