Volodymyr

VOLODYMYR MATSKEVYCH
PPC-manager

CONTACTS ABOUT ME
I am a PPC Specialist with intermediate English and hands-on
[відкрити контакти](див. вище в блоці «контактна інформація»)
experience gained in a project-based environment, where I worked with
[відкрити контакти](див. вище в блоці «контактна інформація») Google Ads and Meta Ads to build a solid foundation in performance
[відкрити контакти](див. вище в блоці «контактна інформація») marketing. I also bring 1 year of experience in the logistics industry,
94236839a/ which strengthened my organizational skills, problem-solving abilities,

Ukraine, Lviv, st. Sykhivska and attention to detail. My background as an expediter improved my
communication across teams and my ability to coordinate tasks
effectively. I am disciplined, quick to learn, and highly motivated to grow
EDUCATION
further in PPC by applying analytical thinking and a persistent, results-
National Forestry University of oriented approach to every project.
Ukraine
EXPERIENCE
2022 - 2026
PPC-SPECIALIST, PORTFOLIO PROJECT, AU G 2 0 25 – NO V 20 2 5
Economy
Created Search and Display campaigns in Google Ads.
Performed competitor analysis using Serpstat.
CERTIFICATES
Conducted keyword research in Keyword Planner.
Certificate of completion of the
Formed structured ad groups based on product/service
Mate academy "PPC-manager"
categories.
course
Launched Traffic and Sales goals in Meta Ads and
configured audiences.
SKILLS Created banners for Facebook and Instagram.
Creating, managing, and Analyzed hypothetical campaign results (CPC, CTR,
optimizing Google Ads Conversion Rate) and provided recommendations for
campaigns (Search, Display) optimization.
Setting up and optimizing Meta Developed analytical reports in Google Sheets to track
Ads campaigns (Facebook & key metrics.
Instagram)
FORWARDER
Keyword research, intent
ProfiZoo
analysis, and audience
2023-2024
segmentation
Developing media plans Coordinated daily delivery routes and logistics
Optimizing CTR, CPC, CPA, ROAS operations, ensuring 98% of orders within the region
through data-driven decisions were fulfilled on time.
Remarketing and custom Optimized daily logistics routes, resulting in a 10%
audience setup reduction in average delivery time.
Analyzing performance using Established internal communication between
Google sheets departments (drivers, warehouse, customers), which
Reporting results reduced shipping errors by 15% and increased overall
English: B1 accuracy.