Валерія

VALERIIA MERCHANSKA
Graphic designer [відкрити контакти](див. вище в блоці «контактна інформація»)
Behance Lviv, Ukraine, Office/Remote

ABOUT ME English: Intermediate (B1+)
Hi, I’m Valeriia, a Graphic Designer with 3+ years of experience creating brand identities, digital content, promotional materials, and print-ready
designs. I enjoy turning ideas into clear and engaging visuals while paying close attention to detail and consistency.

I’m comfortable working with existing brand guidelines, adapting to different styles and tasks, and developing new visual solutions when
needed. I learn quickly, enjoy collaborating with others, and always look for ways to make my work both creative and effective.

WORK EXPERIENCE
Graphic & Visual Designer (Pro Bono)
Kolo.unity August, 2025 – Present
Serving as Lead Graphic Designer since the project's inception, I took full ownership of its visual strategy and creative direction. Over the past
year, we successfully built strong brand recognition, established community trust, and achieved major milestones in closing large-scale
military fundraising campaigns.
Designed full visual identity and Instagram branding from scratch, establishing strong brand recognition .

Created social media content and campaign graphics for large-scale fundraising campaigns.

Led creative direction, designing print media and custom physical merch.

2D Artist & UI/UX Designer (Freelance)
Mobile game development April, 2026 – Present
Serving as the sole artist and designer, taking full ownership of the game's art direction, world-building, and user experience. Actively
contribute to narrative development, game lore, and core gameplay concepts.

Designing full game UI /UX from scratch, crafting intuitive player flows, HUDs, menu and interactive interface components.

Creating the game’s visual assets, from environmental backgrounds and location concepts to character designs.

Collaborating on narrative and game design, helping shape story arcs, world lore, and thematic visual mechanics.

Illustrator & Graphic Designer (Freelance)
Freelance October, 2022 – Present
Delivered end-to-end design solutions for clients across industries (beauty, events, gaming, content creation).

Developed Instagram branding and visual recommendations for a cosmetics brand.

Created promotional posters, illustrations, logo designs, and visual identity.

Developed digital graphics and branding materials for Twitch channels and YouTube content creators.

EDUCATION
Bachelor of Environmental Design Lviv Polytechnic National University September, 2019 – July, 2023
Graphic Design — Erasmus+ University of Tuscia, Italy April, 2022 – July, 2022

SKILLS
Brand Identity & Systems Promotional & Key Visual Design Print & Pre-Press Production
Figma, Adobe CC & Affinity Suite Social Media & Visual Content Typography & Editorial Layout