Світлана

SVITLANA BULAVKINA
Senior Product Designer — B2B SaaS · Complex Systems · AI · Design Systems
L'viv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn | Behance

SUMMARY
• Senior Product Designer, 8+ years: turn complex, data-dense B2B SaaS and AI-driven workflows into usable products across
healthcare, EdTech, and enterprise SaaS.
• Business impact: delivered +15% conversion, -15% user drop-off, +85% relative setup-flow completion, and a 30%
reduction in support tickets through research-led UX optimization.
• Design systems & AI: built scalable WCAG AA design systems for large-scale products that cut developer handoff time by
40%; advanced practitioner of AI-assisted design, including generative-AI prototyping and conversational UI.
• Leadership: led cross-functional collaboration across 6+ teams, facilitated client discovery workshops, and mentored junior
designers to independent ownership of end-to-end features.

WORK EXPERIENCE

Senior UI/UX Product Designer — QPharma Corp. Jan 2024 – Present
Life Sciences Technology · SaaS · Healthcare · Web & Mobile
• Architected a data-driven 3-step setup flow, grounded in behavioral analytics and 20+ usability tests, boosting relative
completion rate by ~85%, cutting user drop-off by 15%, and reducing support tickets by 30%.
• Designed data-dense dashboards for high-traffic healthcare systems (50K+ DAU), reducing core task completion time by
10% and significantly lowering data-entry errors through AI-assisted validation.
• Built and governed an enterprise-grade, WCAG AA-compliant design system adopted by 6 cross-functional teams, cutting
developer handoff time by 40% and raising accessibility audit pass rates from 62% to 95%.
• Spearheaded an AI-driven redesign of the core reporting module — personalized templates and automated insights —
increasing weekly user engagement by 30%.

Senior UI/UX Designer — Groupado Jul 2022 – Dec 2023
EdTech Solutions · SaaS · LMS · Web & Mobile
• Led usability testing and behavioral data analysis that identified checkout friction responsible for 38% of cart
abandonments; redesigned the cost summary to cut abandonment by 22%.
• Mentored 3 junior e-commerce designers through review rituals, enabling them to independently own and ship complex
end-to-end features within 6 months.
• Partnered with Product and Engineering leadership to define, prioritize, and validate product roadmaps using qualitative
research and business goals.
• Restructured high-friction workflows to improve user activation and long-term retention, influencing cross-functional
product priorities.

Middle UI/UX Designer — Groupado Jan 2020 – Jun 2022
EdTech Solutions · SaaS · LMS · Web & Mobile
• Created a scalable visual brand and Figma component library, cutting feature delivery time by 10% for a 3-person design
team.
• Developed business-impact infographics that reduced support questions on the topic covered by 15%.
• Redesigned Web and Mobile onboarding to increase user retention, measured by time-to-value.

Junior UI/UX Designer — Cerera Technologies Feb 2018 – Dec 2019
Self-Service & Enterprise SaaS
• Facilitated client workshops in the self-service sector, translating requirements into validated product solutions.
• Simplified complex dashboards through scalable information architecture and a design system, enabling faster, more
accurate decision-making.
• Standardized the platform design system (120+ reusable components), reducing frontend development time by 10%.
• Managed end-to-end design delivery for 5+ client projects.

SKILLS
UX Strategy & Research: Product Strategy, Product Discovery, End-to-End Product Design, User Research, UX Audits, Usability
Testing, Information Architecture, User Flows, Behavioral Analytics, A/B Testing, Data-Driven Design, B2B/SaaS, Enterprise UX,
Data-Dense Interfaces
Design Systems & Accessibility: Design Systems, Design Tokens, Components, Variants, Variables, Auto Layout, Prototyping,
Design Libraries, Documentation, Governance, WCAG 2.x, Accessible UX, Responsive Design, iOS HIG, Material Design, UX QA
AI-Assisted Product Design: AI-Assisted Design, AI Product UX, Generative AI, AI/ML Interfaces, Conversational Interfaces,
ChatGPT, Claude, Figma AI

ACHIEVEMENTS
• Conversion & Retention Lift — increased conversion rate by 15%, product retention by 10%. (QPharma Corp., May 2026)
• Workflow Efficiency — reduced task completion time by 10% and minimized data-entry errors. (QPharma Corp., Apr 2025)
• Design Scalability — built 2 cross-platform design systems with 120+ reusable components, cutting delivery time from 7 to
5 days. (QPharma Corp., Apr 2024)
• User Satisfaction Growth — increased NPS by 5% through feedback loops and A/B testing. (QPharma Corp., May 2024)

EDUCATION
Bachelor's Degree — Sociology | Digital Product Design
National University Lviv Polytechnic, L'viv, Ukraine — Sep 2001 – Jul 2005

CERTIFICATIONS
• Prototyping with Generative AI — Coursera, Apr 2026
• Perception and Memory in HCI and UX — Interaction Design Foundation, Dec 2025
• Visual Design Courses for UI Designers — Awwwards Academy, Sep 2025
• Human-Computer Interaction — Interaction Design Foundation, Feb 2023

LANGUAGES
English: C1 | Ukrainian: Fluent (Native)