Валерія

Valeriia Onishchenko
Digital marketing specialist
Digital Marketing & E-commerce Specialist with 2+ years of experience in performance marketing,
CMS management, and website optimization. Skilled in managing Google Ads campaigns, optimizing
product feeds, and improving e-commerce performance through data-driven decisions. Experienced
in CMS administration, product catalog management, website setup using builders, and
conversion-focused optimization supported by GA4 and tracking tools.

experience
July 2024 - Present

Digital Marketing & E-commerce Specialist

PROFITLOCK (Door Hardware Company)
Management of Google Ads campaigns (Search, Shopping, Performance Max): structure setup,
optimization, scaling

Product feed management (XML) and Google Merchant Center optimization

CMS administration: product catalog, categories, pricing and content updates

Website optimization using CMS/website builders (structure, UX, conversion improvements)

Landing page creation and optimization for marketing campaigns

GA4 usage for traffic analysis, performance tracking and reporting

Coordination of e-commerce content and marketing materials

March 2023 - July 2024

Graphic Designer / Web & Content Creator

PROFITLOCK (Door Hardware Company)
Design of digital marketing materials: banners, social media posts, advertising creatives

Creation of landing pages and websites using website builders (structure, layout, content
placement)

Visual content support for e-commerce campaigns and product promotion

Maintenance of brand visual style across digital platforms

Support of CMS content updates (pages, visuals, basic structure changes)

Collaboration with marketing team on campaign visuals and website content

edu cation
2024 - 2025
Feb-Aug 2023

Master's Degree in Marketing
UI&UX Design

Ivan Franko National University of Lviv Beetroot Academy, Ukraine

2020 - 2024

Bachelor’s Degree in International Relations

Kharkiv National University of Economics
skills TOOLS
Performance Marketing Google Ads

Google Ads (Search, Shopping, Performance Max)
Meta Ads Manager

Meta Ads (Facebook / Instagram)
GA4

Campaign optimization & scaling
Google Tag Manager

ROAS / CPA optimization
Google Merchant Center

A/B testing Google Search Console

CMS systems

E-commerce & CMS Management Website builders (Shopify / Horoshop
CMS management (content, products, / Weblium or similar)

categories)
Rozetka / Prom / Epicentr

Product catalog administration
Figma

Pricing & stock updates
Canva

Product feed management (XML)
Excel / Google Sheets
Google Merchant Center setup & optimization

Website Creation & Optimization
Website creation via website builders
(CMS/constructors)

Website setup, structure & configuration

Landing page creation & optimization

UX/content improvements for conversion

Basic SEO setup for websites

Analytics & Reporting
Google Analytics 4 (GA4)

Conversion tracking setup

Funnel & performance analysis

KPI reporting
SEO & Growth
On -page SEO

Keyword research

Product & category SEO optimization

Contact Languages
Telegram Ukrainian

Native
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English

LinkedIn B2
Behance French

B1