Катерина

KATE USYK
CASHLESS PAYMENTS MANAGER / MARKETING GENERALIST / INFLUENCER MARKETER
Number: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email Address: [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn Profile: [відкрити контакти](див. вище в блоці «контактна інформація»)
Direct supervisor's contacts: [відкрити контакти](див. вище в блоці «контактна інформація»), TG - @grigorjevskaja
[відкрити контакти](див. вище в блоці «контактна інформація»), TG - @Heyyy_Nik
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SUMMARY OF QUALIFICATION:
Proactive cashless payments manager with a focus on optimizing payment processes and analyzing financial operations.
Results-driven and committed to continuous growth, I work on improving the efficiency of payment infrastructure and implementing
modern digital and crypto solutions. Passionate about fintech innovation, I strive to create solutions that deliver real value to
businesses.
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EDUCATION:
2022 - 2023 - Ivan Franko National University of Lviv, Master’s degree in Marketing
2018-2022 - Ivan Franko National University of Lviv, Bachelor's Degree in Marketing
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EXPERIENCE:
SEP 2025 - NOW, CASHLESS PAYMENTS MANAGER, ICON, crypto exchange, GEO: Global , https://icon.finance/
1.Client & Partner Communication: Managed day-to-day communication with clients and partners, ensuring smooth coordination of
payment processes and maintaining strong business relationships.
2.Invoicing & Documentation: Prepared and managed invoices, contracts, and payment-related documentation, ensuring accuracy
and compliance with internal processes.
3.Cashless Operations: Executed and monitored non-cash transactions across multiple payment systems, including working with
digital wallets and financial platforms.
4.Reporting & Data Management: Maintained financial records, created reports, and worked with spreadsheets to track
transactions, analyze data, and support decision-making.

SEP 2024 - SEP 2025, PARTNERSHIP MANAGER, ICON, crypto exchange, GEO: Global , https://icon.finance/
1. Partnerships: Built a database, conducted outreach, and secured agreements, secured contracts with 4 key partners, generating
over $2M in monthly revenue for the company.
2. Sales Alignment: Collaborated with sales to enhance lead quality.
3. Analytics: Created reports and analyzed metrics for strategy refinement.

JAN 2024 - SEP 2024, INFLUENCER MARKETER & MARKETING GENERALIST, ICON, crypto exchange, GEO: Global
1. Partnerships with Influencers, KOLs, Experts, Communities, and Groups
- Conducted targeted research to build influencer databases aligned with audience segments, performed outreach and negotiations
to establish mutually beneficial collaborations, fostering long-term relationships.
- Developed detailed monthly media plans and ensured execution. monitored and analyzed campaign performance metrics.
- Prepared comprehensive monthly performance reports, managed a database of over 5,000 influencers, executed 20+ campaigns.
*Achieved 2,000 qualified leads in a single campaign with a CPL of $0.20—remarkably cost-effective for the crypto industry.
2. Website Content Management: Validated, edited, and translated content for accuracy and audience relevance.
3. Review Management: Managed client reviews on platforms like Sumo and Bitfin, ensuring timely communication and response.
4. Google My Business (GMB) Optimization
- Curated and published engaging GMB content to enhance visibility, monitored and analyzed key performance metrics.
5. Engagement with Thematic Groups (Telegram, Instagram)
- Built a robust database of relevant groups by region, negotiated contracts and implemented promotional campaigns.
- Established daily collaborations with: 45 groups in Poland, 106 - in Turkey, 30 - in Bali, leveraged automation tools
6. Collaboration and Task Management

JAN 2022 - DEC 2023, MARKETING MANAGER & DIGITAL MARKETER, RUMKA BAR & VOGEN BAR, Ukraine, Lviv
1. Social Media: Managed and analyzed social media, created content strategies, and reported on performance.
2. Marketing Materials: Produced branded materials like flyers and posters to support campaigns.

JAN 2022- MAR 2023, SOCIAL MEDIA MANAGER, KAVOTEKA, coffee house, Ukraine, Lviv
1. Social Media: Managed and analyzed social media, developed content strategies, and created performance reports.
2. Creative Collaboration: Developed creative ideas and collaborated with partners and influencers.


ADDITIONAL EDUCATION:
2024 - Google Analytics, Skillshop
2023 - Digital Google Workshop, Google
SKILLS: TOOLS: LANGUAGES:

Creativity, Communication, Google Analytics, SMM Analytics, Ukrainian - native
Problem-solving, Time Management, ClickUp, Similarweb, CMS, Figma Jam, English - intermediate
Analytical Thinking, Customer-focused Payment Systems & Platforms, Digital
Mindset, Wallets, Online Banking Tools,
Payment Processing, Cashless Excel / Google Sheets (advanced),
Transactions Management, Financial Reporting Tools, CRM Systems.
Operations, Invoicing & Billing, Contract
Management,
Digital Payment Systems, Payment
Platforms & Wallets, Reconciliation,
Reporting & Data Analysis,
Attention to Detail, Risk Awareness,
Process Optimization, Fintech & Crypto
Solutions Awareness.