Євгеній

Yevhenii Popov
CHIEF OPERATING OFFICER

Profile
COO with a background in marketing and analytics. Hands-on experience managing
operations for a 100-person B2C company with 6 branches and a B2B company with 3 business
lines. Owned P&L, implemented BI and CRM systems, and built scalable processes across all
departments. Cut operating expenses by 50%, reduced operating loss 5x. Cut customer CONTACT
acquisition cost 2x and grew repeat sales 3x.
Remote

Experience [відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація»)
–– Chief Operating Officer
popov-yevhenii
SPETSCON, Remote, May 2025 – May 2026 (1 year)
B2B. 3 business lines: heavy equipment subleasing, freight forwarding logistics, and SOVTES @DJentnya
— an IT product for logistics tenders.

Key Responsibilities
• Full operational management during a crisis period, setting priorities
TOOLS
• Crisis strategy and business restructuring
• P&L and cash flow management, budgeting, and payment discipline • BI: Looker Studio, Power BI
• Implementing BI analytics and designing reporting systems: finance, sales, recruiting, • Ops: CRM, BAS, BPMN,
and operational KPIs LMS, Google Sheets
• Building the leadership team • AI: Claude, ChatGPT
• Designing organizational structure and role frameworks • Marketing: Meta Ads, Google
• Optimizing and automating business processes, driving change initiatives Analytics
• Developing KPIs and incentive systems across all employees
• CRM implementation and digital transformation
• Fleet management: pricing, utilization planning, and asset profitability
COURSES
Achievements
• Cut operating expenses by 50%. • FRACTAL (NETPEAK): For Manager
• Reduced operating loss 5x. (2025)
• Designed and implemented a unified CRM system across all business lines — from • Krupkin Sales Bureau: Head of
contracts and sales to recruiting and project tracking. Sales (2024)
• Transformed the HR department into a recruiting agency model serving external clients. • LABA: Business Process
The unit now covers ≈50% of its own costs, which allowed the company to retain key Optimization, Head of Sales (2023)
talent. • SKVOT: STRATEGY (2020)
• Fedoriv: Brand Strategy (2019)

–– Chief Operating Officer
Europe Service, Remote, June 2022 – March 2025 (3 years)
B2C. International employment services, 6 branches across multiple cities. 100 employees.
EDUCATION
Key Responsibilities
• Built departments from scratch, hired managers, designed, implemented, and automated • Odessa National Economic
business processes: Marketing, HR, Sales, Finance, Support, Quality Control University
• Established and maintained regular management cadence across all levels Business Economics and
• Designed organizational structure and developed job descriptions Management, Odessa
• Developed KPIs and incentive systems for all employees
• Implemented CRM for 100 employees: pipelines, automations, task management
• Built BI analytics and recurring reporting for every department and C-level
• Built financial reporting and management accounting from scratch (P&L, Cash Flow, LANGUAGES
Balance Sheet)
• Ukrainian – Native
Achievements • English – Intermediate
• Launched service packages, increasing revenue by 10%.
• Cut customer acquisition cost 2x.
• Grew repeat sales 3x.
• Raised company review rating from 2.7 to 4.5 within 1 year.
• Integrated CRM with employer databases, reducing client registration from 20 min to 1 click.
• Reduced lost calls 10x, cut response time to missed calls to 10 minutes, and new inquiry
processing to 5 minutes.

–– Head of Marketing
Europe Service, Remote, January 2022 – June 2022

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 –– Marketing Consultant, Project-Based
Prostranstvo, On-site, October 2021 – December 2021 (3 months)
Construction company (10+ active projects).
Building the marketing system for franchise readiness: department structure, rebranding, media planning, hiring, brand standards, and
end-to-end analytics.

–– Head of Marketing
Mario's Trattoria, On-site, January 2021 – October 2021 (10 months)
Restaurant holding: restaurant chain, bar, delivery service, and brewery.
Marketing management: strategy, media planning, budgeting, sales analytics, reporting, and managing 8
vendors across different disciplines.

–– Marketing Manager
Chudo Ostriv, On-site, January 2020 – January 2021 (1 year)
National children's retail chain and e-commerce store.
Brand marketing: content and brand communications, planning, advertising, analytics, and reporting.

–– Deputy Head of Marketing
Victory Gold, On-site, June 2018 – May 2019 (1 year)
Real estate agency and development company.
Simultaneous market launch of 2 residential complexes: strategy, media planning,
analytics, and vendor management.

Volunteer Work
–– Partner / Project Lead
Creative Sich, Remote, June 2023 – Present (2.5 years)
Creative volunteer support for Ukrainian charitable foundations and organizations, as well as military fundraising.
Notable projects include: Come Back Alive, Olenivka Families Community, Eyes of Mariupol, UAnimals, UaMi, A4U (government EU
integration program), YaTaka, Veterans Alliance.

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