Igor

Igor Astafyev
Product Manager

Profile
 [відкрити контакти](див. вище в блоці «контактна інформація»)
Commercial leader with 15 years of experience in category management, product management, and e-
 [відкрити контакти](див. вище в блоці «контактна інформація») commerce (B2B, B2C, D2C). Expert in managing the full product life cycle, from working with manufacturers in
Asia and Europe and optimizing the supply chain, to launching new products, listing with top retailers, and
 Brovary
omnichannel marketing. Successful track record in P&L management, pricing, assortment policy, and leading
teams of up to 10 people.
Foreign Languages

English: B2 Experience

Español: A2 Category Manager 01.2025 -

SmartGroup Kyiv

Professional Courses 1. Launching new product categories; product testing.
2. Developing 4 brands (DREAME, Mova, Cecotec, Deerma) in the "Robot Vacuums" category.
3. Managing assortment and pricing policies.
Business School MSD 4. Managing inventory across 2 distribution warehouses.
Finance for Non-Financial Managers 5. Unit economics and margin management.
6. Short-term and long-term sales and procurement planning.
7. Budgeting.
Business School MSD
8. S&OP (cross-functional alignment between Sales, Marketing, and Procurement).
Team Management. Personal
9. Managing projects in retail, online store, and wholesale sales.
Effectiveness for Managers
10. Account management; negotiating with partners and developing commercial terms.
11. Offline and online merchandising; content control.

Business Credit School of Analytics 12. Active participation in promotional activities development, creating the 4Ps; managing the product

Pricing Management portfolio lifecycle.
13. Competitive analysis: technical and pricing (GFK reports).
14. International business communications.
Morion KPIs: P&L, sales plan, inventory turnover.
Category Management: The Art of Achievement: Brought the Dreame brand to the No. 1 position in the robot vacuums category.
Assortment Management
Product Manager 02.2023 - 12.2024

ASUS Ukraine Kyiv

1. Launching new product categories.
2. Developing 4 product categories: PC cases, liquid cooling, power supply units, optical drives.
3. Account management of official distributors and resellers in Ukraine.
4. Market and competitor analysis.
5. Creating, calculating, and monitoring the effectiveness of promotional activities.
6. Managing pricing policy.
7. Managing assortment policy.
8. Conducting negotiations in the local market.
9. Preparing quarterly reports and presentations for HQ.
10. Listing and content management in the e-commerce segment.
11. Monitoring and optimizing partners' inventory.
12. Budgeting.
KPIs: Sell-in / Sell-out sales volume, margin, market share.
Achievement: Achieved the most dynamic growth rate for the new "external enclosures" category
among European markets.
Experience

Category Manager 07.2020 - 02.2023

MOYO Kyiv

1. Pricing management.
2. Assortment policy management (Categories: PC components, monitors, networking equipment).
3. Initiating and running promotional activities.
4. Inventory balance management.
5. Managing local procurement: from weekly to spot/lot purchases.
6. Negotiating with suppliers and manufacturers.
7. Controlling additional income generation and vendor expense compensations.
8. Online and offline merchandising.
KPIs: Sales plan, inventory turnover, assortment stability.
Achievement: Implemented cross-merchandising.

Head of Category Management and Analytics Department 02.2018 - 06.2020

CHICCO Ukraine Kyiv

1. Procurement and supply chain management for 3 sales channels: retail chain, e-commerce, and
wholesale.
2. Continuous improvement of supply terms (price, volume) from the manufacturer.
3. Cross-functional interaction with all departments.
4. Assortment policy management (children's goods from A to Z, Chicco brand).
5. Budgeting.
6. Planning and executing monthly/quarterly/annual marketing activities.
7. Creating and managing delivery schedules.
8. Pricing management.
9. Collaborating with logistics in preparing customs documentation.
10. Sales analysis and preparation of analytical reports.
11. Creating sales/procurement plans for future periods (annual).
12. International negotiations and business correspondence.
13. Inventory management for the warehouse and retail network.
14. Developing and conducting product training presentations for partners.
15. Annual performance defense before the head office.
KPIs: Procurement plan, inventory turnover, assortment stability.
Achievement: Optimized the Supply Chain, resulting in a 30% increase in profitability.

Education

International Economic Relations. International Commerce 2014 - 2016
Institute of International Relations, Taras Shevchenko National University of Kyiv

Administrative Management, Master's Degree 2010 - 2012
National University of Pharmacy

Pharmacy, Master's Degree 2010 - 2012
National University of Pharmacy

Pharmacy, Specialist Degree 2005 - 2010
Bogomolets National Medical University