Особисті дані приховані

MIRA IHNATIUK
Chief Marke ng O cer
Kyiv, Ukraine | myroslava.ihna [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») uk

PROFILE
Chief Marke ng O cer with a full-cycle marke ng background - from product strategy and posi oning through analy cs,
revenue growth and building marke ng systems from zero. I work across technical and regulated markets (industrial equipment,
energy solu ons, nancial services, legal services) in Europe, Ukraine, and the US, combining strategic thinking with opera onal
execu on.

I treat marke ng as one connected system - product por olio, communica ons, nancial metrics, funnels, CRM, content, digital,
B2B, and e-commerce - and translate complex technical products into market value that shows up as measurable, repeatable
revenue.
I've built and led cross-country teams, launched marke ng func ons from zero in new markets, and worked directly with CEOs
and boards, with a consistent record of building working systems where there was chaos before.

EXPERIENCE
Chief Marke ng O cer — Dimax Group (Könner & Söhnen) Dec 2024 – Present
Germany · Poland · Ukraine · Romania — mul -brand industrial equipment group
• Re-built a 4-func on marke ng organiza on (performance, brand, content/GEO, team leadership) from ground for a mul -
brand industrial group opera ng across 5+ European markets.
• Delivered €3M+ in marke ng-a ributed gross revenue in H1 2026 at a 2.71% marke ng-cost-to-net-sales ra o.
• Scaled Google Ads to a 5.58 ROAS as the primary growth channel while growing organic-channel sales nearly 9x to reduce
paid-channel dependency.
• Increased order volume 134% year-over-year and li ed repeat-purchase rate from 8.3% to 11.1%, evidencing reten on gains
alongside acquisi on growth.
• Raised TrustPilot ra ng from 2.1 to 4.0 by redesigning the post-purchase feedback ow to intercept and resolve detractors
before they reached public review.
• Re-built B2B marke ng from the ground up: launched a centralized partner media hub, secured co-funded campaigns with
retail partners in Poland and Ukraine, and stood up dealer-ac va on email programs with major German distributors.
• Launched AI-driven opera onal transforma on: automated ad-quality monitoring (1,400 checks in 6 hours vs. 40 hours
manual), cut transla on/layout turnaround from 4 hours to 40 minutes, and piloted AI-generated video and imagery now in
produc on use - expanding output without adding headcount.

Founder - BeUp Agency Jun 2020 – Present
Ukraine & USA — full-cycle marke ng agency for complex, regulated industries
• Built a full-cycle marke ng agency from zero to a 7-person core team plus 10+ outsourced specialists, serving clients across
investment and real-estate lending funds, logis cs, rehabilita on and healthcare, legal services, IT, and retail in the US, Georgia,
and Ukraine.
• Led strategy, funnels, communica ons, paid acquisi on, content and product marke ng across clients in complex and
regulated niches, building repeatable, ROMI-driven marke ng systems for each.
• Engineered a full leadership transi on to an Opera ons Director in April 2025, proving the agency's systems and team could
run and scale without founder dependency; retain ownership while focused full- me on in-house execu ve leadership.

VP of Marke ng - Exclusive PR Solu ons Jul 2019 – May 2020
New York, USA (remote)
• Managed the full por olio of client marke ng projects, building and execu ng marke ng strategy for a client base spanning
poli cal and advocacy organiza ons, government-adjacent ins tu ons, AI startups, and lm studios.
• Built and led project teams with a focus on adver sing return and account pro tability.

EARLIER CAREER
2014–2018: Execu ve and communica ons roles suppor ng senior government o cials in Ukraine and Georgia (M. Saakashvili,
L. Varshalomidze) — speechwri ng, media rela ons, cross-border stakeholder communica on.
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 CORE SKILLS
Performance Marke ng: Managing Google Ads teams, Meta Ads, GA4, mul -market budget consolida on
Marke ng Ops & CRM: Klaviyo, ROAS/ROMI/MER modeling, mul -currency repor ng (EUR/RON/PLN/UAH)
Brand & Posi oning: Brand architecture, naming, rebranding, B2B and B2C posi oning, playbook development
Content & Localiza on: Mul lingual content and campaign localiza on (UA, EN, RU, PL, RO, DE), AI-assisted content opera ons
Pla orms & Tools: Shopify, Figma, Miro, Google Workspace, Claude / AI-driven work ow automa on

EDUCATION
MA, Interna onal Business & Marke ng: Kyiv Na onal Economic University, 2006–2011
BA, English Transla on: Kyiv Na onal Linguis c University, 2006–2010

LANGUAGES
Ukrainian — na ve | Russian — uent | English — C1 | Georgian — A2
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