Mykyta

Mykyta Chzupa
[відкрити контакти](див. вище в блоці «контактна інформація») telegram: @affiliateq Ukraine

SKILLS
Operational Strategy, Business Process Optimization, SOP Development, KPI Design & Performance
Management, Cross-functional Team Leadership, Vendor & Partner Management, Risk & Fraud Operations,
PSP & Payment Operations, Incident Management, Customer Operations, Workflow Automation.

Operations-focused iGaming professional with 4+ years of experience managing customer support, payments, partner

integrations, risk operations, and cross-functional teams. Proven track record in launching and scaling casino
products, optimizing operational processes, implementing KPI frameworks, and coordinating multiple departments to

improve efficiency, profitability, and customer experience. Experienced in PSP management, fraud prevention, VIP
case resolution, and business process optimization.

WORK EXPERIENCE

affwin Partners / wincraft.casino
Co-Founder Jun, 2024 - Feb, 2025
•Launched Affwin Partners and Wincraft.casino from scratch, overseeing product, marketing, and
operations;
•Involve partners across various traffic sources including FB, PPC, SEO, and influencer channels;
•Built and managed operational workflows across CS, payments, affiliate management and prod teams.
•Led email marketing strategy: list building, funnels, automation, and monetization of legacy databases;
•Participated in product development: UX/UI, bonus structure, GEO localization, provider integrations;
•Handled PSP selection and integration for multiple GEOs, negotiated terms, coordinated QA and rollout;
•Transformed support into a revenue-generating function through proactive chat and bonus offers;
•Resolved compliance and risk issues involving VIP players and affiliate fraud using strong communication
and policy awareness;
•Managed and optimized traffic acquisition channels (SEO, FB, PPC), ensuring ROI-positive campaigns.

13aff
Head of Customer Support Dec, 2021 - Apr, 2024
•Managed a multilingual support team of 20+ agents across 4 casino brands, ensuring seamless 24/7
operations and exceptional user experience.
•Designed and implemented a results-driven KPI system that turned support agents into revenue
generators.
•Successfully handled sensitive compliance and VIP client cases, avoiding legal action through tactful
negotiation.
•Monitored affiliate performance through direct CMS access — analyzing traffic quality, identifying
fraudulent or low-performing partners, and shaping deal decisions based on data.
•Collaborated cross-functionally with product, affiliate, marketing teams to align support and affiliate
strategies, contributing to acquisition and retention objectives.
•Built SOPs, QA systems, and agent training programs, while also improving CSAT, FCR, and operational
efficiency through data-backed decisions.

Affiliate Manager Mar, 2023 - Mar, 2024
•Search, acquisition, and onboarding of new partners. Verticals: Google (Search Engine), SEO, FB, Email, Influence.
•Partner relationship management and personal motivation.
•Scaling and driving partners to achieve target ROI.
•Traffic quality analysis, KPI monitoring, and working with a large set of metrics.
•Development of new growth approaches for traffic scaling.
•Creation of draft promo materials, landing pages, and banners for hypothesis testing.
•Continuous search for new traffic sources and acquisition methods.
•Collaboration with other marketing-related teams (analytics, technical development, product) to
improve traffic volume and quality.
Payment Operations Manager Mar, 2023 - Mar, 2024
•Managed integrations with Payment Service Providers (PSPs) for the casino product — from vendor selection and
evaluation to implementation and support.
•Analyzed and optimized payment flows (deposits, withdrawals, KYC/AML) to increase conversion and reduce
operational risks.
•Negotiated and built long-term partnerships with PSPs, acquirers, and fintech providers.
•Monitored and optimized transaction performance metrics: approval rates, fees, fraud levels.
•Owned the payment solutions roadmap and prioritized integrations according to business needs and target geos.
•Collaborated with Risk, Compliance, Fraud, and Customer Support teams to ensure regulatory compliance.
•Launched A/B tests and implemented improvements in payment processes to boost player LTV and retention.
•Prepared payment reporting and analytics for C-level management and cross-functional teams.