Khrestyna

KHRESTYNA ZAIATS
Digital Marketing Specialist
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Lviv, Ukraine Telegram

Khrestyna Zaiats

SUMMARY

Digital marketing specialist with practical, project-based experience building a full go-to-market strategy for a
food delivery brand, including SWOT and competitor analysis, TAM/SAM/SOM market sizing, multi-channel media
plan across Google Search, Google Display, Meta Ads, and app-install campaigns. Set and tracked KPIs including a
2.5x ROAS target, 4.5% conversion rate, and 20% customer retention rate. Conducted SEO keyword research using
Ahrefs and Serpstat, and built a content calendar and segmented email marketing strategy. Currently completing
a Bachelor's Degree in Law at Lviv Polytechnic National University, which strengthened the analytical and research
skills applied throughout the project.

SKILLS

Digital Advertising Social Media Marketing (SMM) SEO
Google Ads (Search, Display), Meta Instagram, Facebook, content Keyword research, semantic core
Ads, campaign creation, keyword planning, content calendars, building, competitor analysis, link-
research, audience targeting, audience engagement building basics
campaign optimization
Email Marketing Copywriting
Analytics Segmentation, campaign Engaging and persuasive
Google Analytics, campaign KPI scheduling, retention & advertising content creation
tracking (ROAS, CPA, CR, retention remarketing strategy
rate, AOV)
English
Market Research & Strategy Intermediate
SWOT analysis, TAM/SAM/SOM
sizing, audience segmentation,
buyer personas

TOOLS

Google Ads Google Ads Library

Google Keyword Planner Google Analytics 4

Meta Ads Meta Business Manager

SEO research Microsoft Excel / Google Sheets
Serpstat , Ahrefs
Graphic Design Tools
Social Media Platforms Canva, Trello
Facebook, Instagram, TikTok
 PROJECT

Digital Marketing Specialist
Portfolio Project: GitHub Code
Responsibilities:
Conducted business analysis, including SWOT analysis, competitor analysis, and TAM/SAM/SOM market sizing
•

for the Ukrainian food delivery market.
Built a customer acquisition strategy across Google Search, Google Display, Meta Ads, and app-install campaigns
•

with a $100,000 combined budget.
Defined customer segments and personas (e.g. corporate clients, families, students) to guide targeting and
•

messaging for each channel.
Conducted SEO keyword research using Ahrefs, Serpstat, and Google Keyword Planner, and outlined a link-
•

building approach to support organic growth.
Developed a content marketing plan and a two-week social media content calendar, including formats for
•

Instagram, TikTok, and blog channels.
Designed a retention strategy using segmented email marketing and remarketing campaigns to increase repeat
•

orders.
Set and tracked KPIs: 2.5x ROAS, 4.5% conversion rate, 20% retention rate, and 10–12% growth in average order
•

value (AOV).

EDUCATION

Bachelor's Degree in Law
Lviv Polytechnic National University
2023 – 2027
in progress

ADDITIONAL EDUCATION

Digital Marketing Basics course
Mate academy

Google Ads Search Professional Certification (2026)

Google Ads Display Certification (2026)

HubSpot Academy - Digital Marketing Certified

ACHIEVEMENTS

Author of academic research publications in criminal law and civil law
•

Speaker/participant at academic conferences on legal topics
•

Practices Ukrainian folk dance
•