Анна

Anna Pohyba
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») | Gmail: [відкрити контакти](див. вище в блоці «контактна інформація») | Portfolio

Objective: Social Media Specialist | Marketing Manager
An ambitious and motivated professional with 6 years of marketing and advertising experience.
Bachelor's and Master's degrees. Experienced in managing platforms such as Instagram, Facebook,
LinkedIn, TikTok, YouTube, Behance, and Pinterest.
Proven ability to create effective social media strategies that drive engagement and boost brand
visibility. Skilled in content creation, including photography, videography, and graphic design, ensuring
a consistent visual identity. Proficient in using analytics tools to track performance and optimize
strategies for the best results.

Key Knowledge Areas | Highlights of Qualifications

Social Media Strategy Management of Marketing Team
Brand Marketing Digital Communications
Photography & Content Creation Event Managing
Social Media Management & Paid Ads Organizing and managing freelance teams
SEO Optimization Creating web-site on constructure

Work Experience
Founder
Smm.luv June 2025
Developed and launched beginner-level educational courses in SMM;
Conducted market research and competitor analysis;
Designed the course structure, curriculum, and learning materials tailored to beginners;
Created all marketing and promotional materials for course launches across digital channels;
Monitored campaign performance and optimized marketing activities based on audience insights.
Brand & Marketing Specialist
BCU Financial February 2026 - April 2026

Conducted comprehensive market and competitor research to identify industry trends, positioning
opportunities, and growth potential.
Developed a new brand positioning aligned with business goals, target audience insights, and market
analysis.
Initiated the development of a long-term brand strategy, defining key communication directions and
strategic priorities.
Refreshed key marketing materials to ensure consistency with the updated brand identity and
messaging.

Digital Marketing Specialist
BCU Financial August 2025 - Now
Managed and developed digital marketing strategy across social media platforms (Instagram,
Facebook, LinkedIn, TikTok, YouTube) to strengthen brand presence and community engagement.
Created content plans, copy, and visual concepts aligned with brand guidelines.
Oversaw website management, published blogs, and provided timely updates to ensure relevance
and SEO performance.

Coordinated advertising campaigns, including paid social and digital promotions.
Organized and led community events (e.g., Mortgage Day, community events, financial webinars).
Collaborated with cross-functional teams (influencers, branch managers).
Monitored performance metrics and optimized campaigns based on engagement, ROI, and conversion
results.
Contributed to brand strategy development, supporting business growth, product launches, and
regional expansion initiatives.

Social Media Specialis | Coordinator of Production Team
CUUB studio May 2023 - January 2025
Writing a strategy after conducting in-depth analysis of the niche and competitors;
Managing the following social media platforms: Instagram, LinkedIn, YouTube, Behance, Pinterest;
Collaboration with Instagram influencers on a complimentary basis;
Finding subcontractors and organizing their work;
Weekly and monthly reporting management;
Editing short videos;
Writing texts with a focus on SEO-optimization.

Project-manager, head of SMM
Comanda A Aug 2022 - Apr 2023
Coordination and management of 7 projects simultaneously using the SCRUM system: task planning,
goal setting, and goal attainment monitoring;
Providing feedback on task performance for SMM managers;
Coordinating and managing the SMM team, including SMM managers and TikTok manager;
Searching for and recruiting candidates for project work;
Planning work using the ASANA service;
Preparing reports for the team and clients;
Communicating with clients: meeting with clients, chatting, and approving content.

Social Media Manager
Comanda A Oct 2019 - Jan 2022
Promoting 4 projects simultaneously;
Developing and implementing a strategy;
Creating all the content;
Editing videos for Reels and Stories;
Conducting photo and video shoots;

Volunteer Experience
Vice-president for PR
2021 - 2022
BEST Lviv
Fundraising Responsible in Engineering Job Fair
BEST Lviv Sep 2021 - May 2022

PR Responsible in Summer Course 2020
BEST Lviv Nov 2019 - Jun 2020

Education
Master of Marketing Lviv Polytechnic National University 2023-2025

Bachelor of Marketing and Logistics Lviv Polytechnic National University 2019-2023

Economics and Marketing, ERASMUS+ Maria Curie-Skłodowska University in Poland Jan 2022 - Jun 2023