Особисті дані приховані

Roman Hrabovyi
Email Marketing & Klaviyo Specialist Lviv, Ukraine. Remote, working EU and US hours.

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Summary

Email marketing specialist with 3 years in Klaviyo and 10 years in e-commerce.

I run the retention channel for DTC brands in apparel, cosmetics, perfume and home goods. That means the whole thing:
account audit, lifecycle strategy, flow architecture, copy, testing and revenue reporting.

Before email I spent years inside Shopify itself, so I work on the full path from the inbox to the checkout, not on the send
alone. Recurring work such as reporting, localization and data sync I move into n8n and Make.

Experience

E-commerce & Email Marketing Manager
DTC brands, US and EU. Remote. 2024 to present.

Email and SMS

• Run the Klaviyo program across two storefronts: flows, campaign calendar, segmentation, reporting.
• Email and SMS bring 28.5% of total store revenue; 68% of that comes from automated flows.
• Built a 5-language welcome flow for the EU store with automated discount logic.
• Rebuilt the Welcome, Post-Purchase and Winback architectures after a full account audit.
• Fixed discount-code conflicts, broken links and misplaced post-purchase content.
• Track repeat purchase rate, LTV, churn and engagement, and set the next priorities from what they show.

Store and operations

• Added and maintained 5,000+ products: data, variants, pricing, SEO content.
• Work with metafields, templates, bundles and bulk operations in Matrixify.
• CRO work contributing to a 12% lift in conversion rate.
• Ran a CRO audit of the EU store: template errors, US-centric content, inventory display issues.
• Moved recurring campaign, localization and reporting tasks into n8n and Make.

Email Marketing Automation Specialist (Klaviyo)
Upwork, self-employed. Remote. December 2024 to October 2025.

• Klaviyo account setup, migration and optimization for DTC clients, mostly perfume and cosmetics.
• Built Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase and Winback flows.
• Delivered client-facing audits with prioritized fixes and projected revenue impact.
• Built an audit tool that turns Klaviyo account signals into a structured report.

Shopify Administrator
Home decor and DIY stores. Remote. 2023 to 2024.

• Managed stores, product data, apps, integrations and daily operations.
• Added and maintained 500+ products with optimized descriptions and SEO content.
• Supported Facebook Ads campaigns running at 3 to 5% CTR.
• CRO work contributing to a 20% lift in conversion rate.

E-commerce Manager
Automotive parts retailer, Lviv. 2016 to 2021.

• Ran product catalogs on Prom.ua: listings, pricing, availability, content.
• Processed large supplier price lists in Excel and supported the sales process.

Skills

Email and SMS

• Klaviyo: flow architecture, campaign calendars, segmentation, A/B testing
• Deliverability and revenue attribution
• Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, Review, VIP
• Liquid personalization and multilingual flows
• Email copywriting, HTML and CSS templates, forms and pop-ups
• CAN-SPAM and GDPR, full account audits

Retention and analytics

• Repeat purchase rate, LTV, churn, engagement, cohort analysis
• Email and flow revenue attribution
• Klaviyo Analytics, GA4, Microsoft Clarity, Shopify Analytics
• CRO and UX on product pages and customer journeys

Automation

• n8n and Make workflows across Klaviyo, Shopify, Google Sheets and internal tools
• Webhooks and API integrations
• Automated reporting and data sync

Shopify

• Products, variants, collections, metafields, templates, bundles, combined listings
• Matrixify bulk operations and CSV workflows
• Translate & Adapt localization
• Apps, third-party integrations, storefront troubleshooting, SEO

Other

• Client-facing audit reports and proposals
• Facebook and Instagram Ads
• HTML and CSS for email templates, Figma

Tools

• Email and automation: Klaviyo, n8n, Make
• Shopify: Shopify Admin, Matrixify, Translate & Adapt, Judge.me, Rebolt Bundles, Combined Listings
• Analytics: Klaviyo Analytics, GA4, Microsoft Clarity, Shopify Analytics

Education

• Interregional Academy of Personnel Management, degree in Customs Law, 2004 to 2009
• Additional training: Email Marketing and Klaviyo, Shopify and e-commerce, frontend development, QA testing

Languages

• Ukrainian: native
• English: B2
• Polish: B1