Особисті дані приховані

Roman Hrabovyi
E-commerce Specialist Shopify Klaviyo
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Summary
Email marketing specialist with 2 years of Klaviyo experience and 10+ years in e-commerce. I run retention channels for DTC and B2B
businesses, including work for the US market. My work covers account setup and audits, lifecycle strategy, flow architecture, segmentation,
copy, testing, deliverability and revenue reporting.

I also have a strong Shopify background, so I work across the full customer journey from the inbox to checkout. Recurring reporting, localization,
data sync and operational tasks are moved into n8n and Make.

Experience
E-commerce Specialist · Bibliotheque de parfum
Full-time. 2025 to present.
· Shopify store administration and daily management; product data, pricing, discounts and inventory.
· Updating product specifications, descriptions and images; working with metafields, collections, tags and templates.
· Bulk product and data updates using Matrixify; managing Shopify apps and integrations.
· SEO optimization for products and collections; working with multilingual markets and content localization.
· Monitoring pricing, promotions, product display and overall store functionality.
· Troubleshooting Shopify technical issues and communicating with developers.
· Supporting email marketing and Shopify?Klaviyo integration.
E-commerce & Email Marketing Manager
DTC brands, US and EU. Remote. 2024.
· Klaviyo & Retention: Run the Klaviyo program across two storefronts: flows, campaign calendar, segmentation and reporting.
· Email and SMS bring 28.5% of total store revenue; 68% of that comes from automated flows.
· Built a 5-language Welcome Flow for the EU store with automated discount logic.
· Rebuilt Welcome, Post-Purchase and Winback architectures after a full account audit.
· Fixed discount-code conflicts, broken links and misplaced post-purchase content.
· Track repeat purchase rate, LTV, churn and engagement, and set priorities from the data.
· Added and maintained 10,000+ products; worked with metafields, templates, bundles and bulk operations in Matrixify.
· Moved recurring campaign, localization and reporting tasks into n8n and Make.
B2B Email Marketing / Overjoy Specialist
US market. 1 year of B2B experience.
· Managed B2B email marketing for the US market using Overjoy.
· Worked with B2B customer communications, audience organization and email processes.
· Supported customer registration and account-related communication for the B2B channel.
· Worked across Shopify and Overjoy to connect store operations with customer communication.
Email Marketing Automation Specialist (Klaviyo)
Upwork, self-employed. Remote. December 2024 to October 2025.
· Klaviyo account setup, migration and optimization for DTC clients, mostly perfume and cosmetics.
· Built Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase and Winback flows.
· Delivered client-facing audits with prioritized fixes and projected revenue impact.
· Built an audit tool that turns Klaviyo account signals into a structured report.
Automotive parts retailer, Lviv
2016 to 2021.
· Ran product catalogs on Prom.ua: listings, pricing, availability and content.
· Processed large supplier price lists in Excel and supported the sales process.

Skills
Email & Klaviyo
- Klaviyo account setup, migration, flow architecture, campaign calendars
- Segmentation, A/B testing, deliverability and revenue attribution
- Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, Review, VIP
- Liquid personalization and multilingual flows
- AI-assisted Klaviyo work: campaign ideas, copy variations, segmentation analysis, flow optimization and reporting
- Multilingual markets and localized customer journeys
- Email copywriting, HTML/CSS templates, forms and pop-ups
- CAN-SPAM and GDPR, full account audits

Shopify & Data
- Shopify and Shopify Plus: products, variants, collections, metafields, templates and bundles
- 10,000+ product database and 100,000+ customer database
- Matrixify bulk operations, CSV workflows and large-scale catalog management
- Translate & Adapt, multilingual storefronts and localization
- Shopify apps, third-party integrations, storefront troubleshooting and SEO

Retention & Analytics
- Repeat purchase rate, LTV, churn, engagement and cohort analysis
- Email and flow revenue attribution
- Klaviyo Analytics, GA4, Microsoft Clarity and Shopify Analytics
- CRO and UX on product pages and customer journeys

Automation
- n8n and Make workflows across Klaviyo, Shopify, Google Sheets and internal tools
- Webhooks and API integrations
- Automated reporting, data sync and operational workflows

Meta Ads & AI
- Meta (Facebook/Instagram) Ads: campaign launch and management for Ukraine and US markets
- ChatGPT, Claude, Claude Code, Gemini, Codex, Antigravity, Nano Banana and other AI tools
- AI-assisted research, content generation, workflow automation, image editing and coding support

Tools

Email and automation: Klaviyo, n8n, Make, Overjoy

Shopify: Shopify Admin, Matrixify, Translate & Adapt, Judge.me, Rebolt Bundles, Combined Listings

Analytics: Klaviyo Analytics, GA4, Microsoft Clarity, Shopify Analytics

Education
- Interregional Academy of Personnel Management, degree in Customs Law, 2004 to 2009
- Additional training: Email Marketing and Klaviyo, Shopify and e-commerce, frontend development, QA testing

Languages
- Ukrainian: native

- English: B2

- Polish: B1