Особисті дані приховані

SERJ IVANKOV
Location: Kyiv, Ukraine
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-Mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
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Senior UX & Product Designer
Product Designer with 12+ years of experience crafting intuitive interfaces for complex web applications in healthcare, fintech, travel
and e-commerce. Skilled in turning legacy systems and MVPs into user-centered platforms through research-driven design. Strong
background in UX strategy, UI systems and collaboration with cross-functional teams. Comfortable working from discovery to delivery
in both startup and enterprise environments.

Core Skills
UX Research & User Interviews Design Thinking & Human-Centered Design
UI Design & Design Systems Cross-functional Collaboration (Dev/PM/BA)
Interaction Design & Microinteractions Figma (Components, Auto Layout, Variables)
Responsive & Accessibility-first Design Usability Testing & Iterative Improvements
Prototyping (low to high fidelity) Product Thinking & Outcome-driven Design

WORK EXPERIENCE
Senior UX Designer
ELEKS, remote (Oct 2023 – Mar 2024)
Redesigned the user interface of a pharmaceutical chromatograph used for analyzing the physicochemical properties of liquids in
drug and vaccine development.
Led a complete UX/UI redesign of legacy software used by lab technicians in pharmaceutical R&D settings.
Conducted continuous user research through interviews and scenario mapping with lab specialists to uncover usability pain
points.
Identified major UX issues including outdated design, unclear navigation, and inefficient task flows. Replaced with a clean, task-
focused interface.
Created new screens for upcoming features while maintaining consistency with reworked system modules.
Improved navigation structure and streamlined workflows, resulting in a ~2x increase in task execution speed.
Applied Design Thinking methodology to guide the process from problem framing to iterative prototyping and user validation.
Utilized Figma to produce interactive prototypes, wireframes and final UI specifications.
Collaborated closely with engineers in agile sprints, aligning design decisions with technical constraints and product roadmap.

Product Owner & UX Manager
Tiebreak Solutions, remote (Aug 2020 – Sep 2022)
Led UX strategy and product ownership for B2B2C fintech platforms aimed at helping novice users learn trading through intuitive
interfaces and adaptive learning tools.
Oversaw a team of 2 designers: managed performance, provided mentorship and built the design culture and processes from the
ground up.
Spearheaded a full redesign of a legacy trading platform, focused on simplifying complex financial workflows and removing entry
barriers for beginner users.
Designed and launched onboarding flows and educational modules with AI-based personalization and progress tracking.
Applied Design Thinking methodology across product lifecycle, from user research to iterative prototyping and validation.
Introduced adaptive UX patterns powered by AI: content recommendations, contextual tips and learning nudges for increased
engagement.
Coordinated cross-functional efforts through weekly syncs with developers, analysts and fellow product managers to align
roadmap and delivery.
Achieved a 2x increase in user engagement after releasing the redesigned onboarding and learning flows.
Improved retention by simplifying core trading interactions and reducing drop-off during the first user sessions.

Product Designer
Triphop, remote (Jan 2019 – Dec 2019)
Solely responsible for UX/UI design of a B2C hotel booking platform with cashback and discount features tailored for global
markets.
Owned the full user experience lifecycle — from ideation and wireframes to high-fidelity UI and developer handoff.
Focused on streamlining complex flows around booking, discount application and cashback rewards to reduce friction and boost
clarity.

Conducted user interviews with a selected user group to uncover behavioral patterns and optimize conversion-critical steps.
Redesigned the booking journey with clear emphasis on platform benefits (discounts & rewards), improving user comprehension
and trust.
Increased booking completion rate by simplifying CTA hierarchy, reducing cognitive load, and improving form UX.
Collaborated daily within a compact product team of designers, developers and PMs to ensure smooth delivery from design to
release.
Ensured global adaptability through support for multiple languages, currencies, and right-to-left (RTL) layout compliance.
Used Figma to manage design assets and deliver responsive, consistent UI across platforms.

Product Designer
TripPlannera, remote (May 2017 – Jul 2018)
Designed the UX/UI for an AI-powered travel planning platform used by travel agents and individual clients. The product automatically
generated personalized travel itineraries based on user preferences instead of static tour packages.
Owned end-to-end product design: from early discovery and wireframes to UI delivery and developer collaboration.
Translated complex route generation logic into a simple and intuitive interface for non-technical users.
Replaced catalog-style browsing with a dynamic trip builder tailored to user intent, reducing the need for manual planning.
Conducted user interviews with travel agents to uncover key workflow pain points and design for real-world agency processes.
Collaborated closely with backend engineers to define clear handoffs between system logic and user-facing UI.
Delivered a clean, modular interface using Figma, ensuring scalability as the algorithm evolved.
Worked in tight daily loops with cross-functional teams, refining features based on feedback and feasibility.
Prioritized clarity and speed in the interface to build trust and usability in a data-rich but complex product environment.

Freelance Product Designer
Axeman Tech, TimelyVisit & Others, remote (Jan 2012 – Present)
Led end-to-end UX/UI and product design across multiple freelance projects in fintech, e-commerce and edtech domains — from MVP
launches to redesigns of mature platforms.
Delivered UX and UI for complex B2B and B2C web applications: CRMs, CMSs, dashboards, and internal tools for SEO, finance and
healthcare sectors.
Acted as both product designer and design advisor, combining business context with user needs to shape scalable and usable
solutions.
Conducted user and stakeholder interviews, competitive audits, and market research to align product goals with user behavior.
Created responsive, accessible UI systems in Figma, using Design Thinking to guide concept development and iteration.
Worked with clients ranging from early-stage startups to growing tech firms, adjusting collaboration style from independent
execution to daily syncs with distributed teams.
Improved usability and satisfaction metrics across several products, enhancing adoption and internal efficiency.
Facilitated training workshops on design systems, prototyping tools and frontend basics for client teams and junior designers.

EDUCATION
Berdyansk State Pedagogical University, Master's degree in Computer Technologies, 2013 – 2014
Berdyansk State Pedagogical University, Bachelor's degree in Engineering and Digital Graphics, 2009 – 2013

LANGUAGES
English – C1, Spanish – B1, Ukrainian – Native, Russian – Bilingual
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