Дарія

DARIA VITROVA
Head of Commercial & International Business Development
Export B2B Sales · International Negotiations · Market Entry & Partnerships

Kyiv, Ukraine • [відкрити контакти](див. вище в блоці «контактна інформація») • International & Ukrainian markets [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFILE
Grew export B2B sales and drove new market entry. Grew an industrial manufacturer with a 90% export share into new
markets across 12 countries in Europe, the Middle East, and North America; brought companies from the UK, Spain, and
Portugal into Ukrainian projects — markets the company had not previously worked with. Led full-cycle negotiations with
distributors and key clients: from technical specifications to pricing and delivery terms. Regularly represented the company at
international forums and spoke as an industry speaker.

CORE EXPERTISE
Commercial Strategy & Market Entry • Export B2B Sales • International Negotiations & Contracting • Market &
Competitive Analysis • Strategic Partnerships • Key Account Management • Pricing & Commercial Terms • CRM & Sales
Pipeline • Cross-Functional Team Coordination • Representation at International Trade Shows & Forums • Cross-Cultural
Negotiations • Luxury / Premium Segment

PROFESSIONAL EXPERIENCE

Head of Commercial Development | Outsourcing Agency
2025 — Present Kyiv, Ukraine
– Built the agency's client commercial process from scratch — from initial inquiry and scope assessment to contract
signature and handover to delivery.
– Own the growth of the digital services line: shape pricing strategy, define growth priorities, and report to the company
owner.
– Manage a portfolio of parallel digital projects, allocating priorities and resources across a cross-functional team of
designers, content managers, and developers.
– Develop commercial proposals and cost estimates, translating client business requirements into clear technical briefs.
– Accountable for timelines, budget, and quality at every stage — from brief to delivery.
– Negotiate scope, pricing, and timelines with clients, balancing their expectations with team capacity.
– Recruit and develop a team of specialists and contractors based on project needs.
Head of International Development & Partnerships | DMNTR Media Group
2025 • Kyiv / International business audience
– Established a new international segment of representation at company events — previously, no foreign companies took
part.
– Brought companies from the UK, Spain, and Portugal into Ukrainian projects — markets the company had not previously
worked with.
– Developed promotion strategy for partner clients within events and awards — brand presence format, communication
channels, and media support.
– Developed commercial proposals and negotiated participation terms, package pricing, and cooperation formats.
– Organized offsite events for corporate clients — business meetings, presentations, and networking events outside the
format of the core award ceremonies.
– Worked on organizing nationwide industry congresses and awards: the Ukrainian Construction & Investment Congress,
“Interior of the Year,” “Creator of the Year,” “Metronome,” and other forums and awards.
– Attended industry trade shows to source and qualify potential clients.
Advisor to the CEO (International Business Development) PJSC "Zaporizhzhia Abrasive Combine"
Jul 2023 — Oct 2024 Kyiv, Ukraine
– Shaped recommendations for the CEO and leadership on international development strategy and priorities, representing
the commercial interests of a manufacturer with a 90% export share.
– Reported to shareholders and the supervisory board on results and outlook for the international business.
– Grew sales of abrasive materials into new markets: Turkey, Germany, Poland, Czech Republic, Slovakia, Spain, Austria,
Italy, Greece, UAE, Canada, and the US.
– Led full-cycle negotiations with distributors and industrial clients: from technical specifications to pricing and delivery
terms.
– Analyzed commercial potential and risk for new markets ahead of strategic decisions.
– Aligned commercial agreements with production, logistics, and raw material suppliers to meet delivery terms.

– Aligned contract terms with legal and finance to minimize deal risk.
– Coordinated new projects within the company's international development.
– Represented the company at industry forums in Seville, Munich, Lyon, Cologne, and Slovakia; regularly attended industry
events across a number of other European countries and cities, including as an invited speaker.
Marketing Manager | PJSC “Zaporizhzhia Abrasive Combine”
Apr — Jul 2023 Kyiv, Ukraine
– Led marketing positioning and commercial communications for the export manufacturer; promoted to Advisor to the
CEO within four months.
B2B Marketing Manager | Aspinal of London Limited
Sep 2022 — Mar 2023 • London, United Kingdom
– Managed a portfolio of B2B clients for the British luxury brand, acting as the primary point of contact: supported every
inquiry from first contact through order fulfillment, maintaining brand standards at every stage.
– Coordinated client inquiries arriving through both the online store and the brand's local retail locations, ensuring a
consistent level of service across all touchpoints.
– Resolved crisis situations and escalations, preserving client loyalty and brand reputation.
– Monitored team communication quality within the CRM system: reviewed manager-client calls, built response scripts for
common inquiries, and coached the team on luxury service standards.
– Coordinated with the warehouse on order fulfillment priority, ensuring uninterrupted delivery for key clients.
– Developed B2B communication materials and messaging aligned with the brand's positioning in the UK premium market.
– Built a base of repeat B2B clients and secured a steady rate of repeat orders through consistent, personalized service.
HR Manager | Kontrol-Audit
Dec 2018 — Dec 2021 • Kyiv, Ukraine
– Managed personnel administration and drafted employment agreements and contracts in line with legislation.
– Built the team from scratch: recruited specialists and supported their onboarding into new roles.
– Combined the HR function with client development: negotiated with new clients and represented the company's services
in the Ukrainian B2B market.
– Led direct negotiations with new clients, expanding the company's corporate order portfolio.
– Supported delivery on client requests, coordinating internal specialists to meet deadlines.
EDUCATION & PROFESSIONAL DEVELOPMENT

Marketing Leadership, Postgraduate Degree | The Chartered Institute of Marketing (CIM), London
2024 — 2025 • Strategic planning, marketing leadership, data-driven decision making
Chief Sales Officer, Certificate | Laba
2025 • B2B sales systems, pipeline, KPIs, CRM, international market entry
Customer Service Management | Brighton MET, United Kingdom
2022 — 2023
HR Management | Taras Shevchenko National University of Kyiv
2020
Law, Master's Degree | Yaroslav Mudryi National Law University
2009 — 2014

LANGUAGES
Ukrainian — Native • English — Professional working proficiency