Dmytro Ветеран

DMYTRO UTKIN
Operations Director | COO
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Remote (Kyiv, Ukraine) | Open to relocation (optional)

SUMMARY
COO / Operations Director with 10+ years building and scaling technology-driven businesses across eCommerce, SaaS, and AI-
enabled digital products. Experienced in leading operational transformation, launching new business units, and designing
scalable organizations that accelerate growth. Bridges business strategy with technology, AI-assisted workflows, ERP
implementation, and data-driven decision-making to improve operational performance and enable sustainable growth.

CAREER HIGHLIGHTS
● Scaled Amazon Canada revenue from $300K to $2.2M while leading parallel brand expansion into 5 European markets
(Mellanni Fine Linens).
● Took a bootstrapped eCommerce venture from launch to ~$1M in annual revenue, reaching operational break-even 4
months ahead of plan (eCom Ventures).
● Reduced product launch cycle by 55% and saved $200K annually through a product redesign (Mamma Mia Covers).
● COO-level operator since 2017, with full P&L ownership across bootstrapped ventures, digital agencies, and consumer
brands in the US and EU.

TECHNOLOGY & BUSINESS TOOLS
AI-assisted workflow design (ChatGPT, Claude, Gemini) • ERP (Odoo) • Amazon Seller/Vendor Central • Executive Dashboards •
Power BI • Process Mapping • SOP Design • EOS implementation

EXPERIENCE

VRTCL Agency (Feb 2026 – Apr 2026) | Fractional CEO
Led operational transformation of a ~30-person digital agency (plus ~200 outsourced contributors), aligning business strategy,
sales, finance, and AI initiatives to prepare the company for international growth.
● Directly oversaw CFO, CSO, COO, and HRD; grew aggregate company revenue past $1M.
● Developed short- and mid-term business strategy and execution roadmap.
● Launched a new international business direction within the first month.
● Introduced financial planning, budgeting, dashboards, and management reporting together with the CFO.
● Built operational processes, hired the Head of Sales, and introduced leadership coaching to improve management
effectiveness.
Mamma Mia Covers, FL, USA (Oct 2025 – Feb 2026) | Fractional COO / Head of R&D
Led operational redesign of product development for a ~50-person US consumer brand, aligning R&D, Customer Support,
Marketing, Operations, and Supply Chain around a unified product strategy.
● Led a 7-person direct team.
● Designed a 5-year company strategy with an operational roadmap.
● Rebuilt product development workflow, reducing time-to-market from 9 to 4 months.
● Introduced innovation and product discovery processes that resulted in a new flagship product, reduced product return
rate by nearly 50%, and saved $200K annually through the redesign.
● Built internal learning programs around marketing, creativity, and innovation to increase cross-functional collaboration.
Independent Consultant / Fractional Advisor (Jan 2025 – Sep 2025) | Strategy & Operations
● Advised an IT services company on growth strategy, new sales-channel development, and service positioning; redefined
their value proposition.
● Led delivery of a client mobile-application project in parallel.
● Provided fractional strategic advisory across several early-stage engagements while completing an Executive MBA.
eCom Ventures, USA (Feb 2024 – Dec 2024) | COO

Built a bootstrapped US eCommerce business from zero to ~$1M in annual revenue, leading operations, technology
implementation, supply chain, finance, and business systems.
● Led a 4-person team (CMO, CFO, and 2 operations specialists).
● Hired a Marketing Director and, together, reached operational break-even (~$600–800K run-rate) in 7 months — 4 months
ahead of plan.
● Built end-to-end operating model covering procurement, logistics, warehouse operations, customer support, analytics, and
finance.
● Implemented ERP (Odoo), analytics infrastructure, financial integrations, and executive dashboards.
● Prepared operational foundation for a future acquisition through scalable processes and governance.
Mellanni Fine Linens, NJ, USA (Dec 2021 – Jan 2024) | Business Operations Manager
Owned P&L and business growth for Amazon Canada while leading brand expansion into European markets.
● Directed a PPC Manager and coordinated cross-functionally with Logistics, Supply Chain, Finance, Marketing, CRO, Design,
and Content teams.
● Grew annual revenue from approximately $300K to $2.2M within two years.
● Led brand expansion into 5 European markets (UK, Germany, Italy, Spain, France) — developed and localized a new product
line for market/compliance requirements, coordinated production and initial shipments, then hired and trained a market
lead before refocusing fully on Canada.
● Managed a $100K annual marketing budget while maintaining ACOS below 20%.
● Increased conversion rate by 30% through website optimization, product content redesign, and customer experience
improvements; moved Canada search ranking from page 3 to page 1.
● Built operational dashboards for inventory, profitability, and business performance.

EARLY CAREER (2016–2021)
Independent Consultant (2021) | Amazon/eCommerce Launch Specialist
Built an Amazon-focused sales division from scratch for a US-market client, establishing R&D processes handling ~200
products/month and training two managers to take over logistics, procurement, and marketing.
Petcube, CA, USA (Oct 2020 – Mar 2021) | Business Development Manager
Led a 3-person team (within ~15–20 people company-wide) launching a new consumer electronics product across Amazon US,
Walmart, and Chewy — Best Seller status within 3 months, 4x Walmart sales growth, $1.5M+ in Q4 2020 revenue, and $22K in
annual savings through reporting-process optimization.
Independent Consultant (2018 – 2020) | Amazon/eCommerce Launch Specialist
Delivered 4 end-to-end market-entry projects for small companies expanding into the US and EU (phone accessories, skin/hair
care, supplements, fashion apparel).
Starter Group, Ukraine (2017 – 2018) | COO
Co-launched and scaled, with a partner, a multi-category Amazon US business (headphones, supplements, kids’ products,
electronics, home decor) — owning full P&L, sourcing, logistics, marketing, and support; generated $230K in combined product
revenue.
Nobles Consulting Group, Ukraine (2016 – 2017) | Head of Sales & Lead Trainer
Self-taught the Amazon US marketplace end-to-end and delivered training webinars to 1,500+ participants over 6 months; hired
and personally trained 3 sales managers who generated ~$400K in revenue.

EDUCATION
MBA (Executive), Kyiv School of Economics — KSE Business School, Sep 2024 – 2026 (thesis defended May 2026; diploma issued
Aug 2026)
Genesis Academy — Genesis Marketing Winter Camp: Marketing in Product IT (SaaS), Jan–Mar 2025 (selected among 40
participants from 2,500+ applicants)
NTUU “Kyiv Polytechnic Institute” — Radio Engineering Department, Specialist, 2008