Особисті дані приховані

NADIIA MALOGULKO
CRM Operations Specialist, CRM Manager | Campaign QA, Deliverability, Multilingual Campaigns, In-App Messaging
Dnipro, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn
PROFESSIONAL SUMMARY
CRM operations professional with end-to-end experience in campaign planning and execution, from clarifying marketing requirements and preparing campaign content to configuration, pre-launch QA, launch and performance monitoring. Combines hands-on experience with email and in-app campaigns with a strong technical background in HTML/CSS development. Skilled in campaign troubleshooting, deliverability monitoring, data validation and cross-functional collaboration, with practical experience in Probance, SQL query editing and Postman. Brings a reliable, hands-on approach to work, communicates clearly with teammates, and adapts quickly to new tools and changing priorities.
WORK EXPERIENCE
CRM Coordinator | Avanquest | Feb 2023 – Sep 2026 | Dnipro, Ukraine
Software company (PDF editing, photo enhancement, PC performance and cybersecurity products).
• Campaign operations. Operated the send calendar for about 100 recurring and ad hoc campaigns a month across 6 brands and up to 9 languages, with segmented audiences of up to 200,000 recipients.
• Campaign setup. Integrated and launched email, Mini-Message and A/B test campaigns in Probance based on marketer requirements. Edited templates and modified predefined SQL queries in the internal mailing platform to filter recipients by brand, language, date range and subscription status.
• In-app notifications. Configured and tested 10–20 in-app notifications a month, each in 15 languages, on an internal feature-flag platform (trigger rules; targeting by brand, language, country, app version and segment). Verified on test builds using Postman and VPN.
• Deliverability. Monitored open and bounce rates daily. Handled IP blocks with the Probance administrator and Google, Yahoo or Microsoft; tracked recovery as open rates rose from 15% to 48% within two weeks in one case.
• Pre-launch QA. Owned pre-launch QA of 30–50 emails and messages a month (targeting, translations, checkout links and tracking parameters). Caught design, translation and link issues before sends reached 10,000–20,000 recipients. Postponed or rescheduled sends when issues were found, informing marketing.
• Audience monitoring. Checked daily send volumes against expected audiences; worked with developers to resolve discrepancies; restored delivery to the full audience of 8,000, not 2,000.
Markup Developer | Avanquest | Sep 2018 – Feb 2023 | Kharkiv, Ukraine
• Email development. Coded 2–3 HTML emails weekly for the CRM team, testing rendering across mobile devices and email clients. Created reusable templates for recurring email types to streamline production.
• Landing pages. Developed 5–6 landing and web pages monthly, including pages for the company's main site https://www.sodapdf.com/, and updated existing pages by fixing and improving code.
• Team coordination. Coordinated work across 4 markup developers, assigned tasks, organised team workflows, interviewed 5 candidates and onboarded 2 new colleagues.
• Cross-functional collaboration. Worked with CRM specialists, marketers, designers and back-end developers to deliver email and landing-page assets.
HTML/CSS Developer | Inksystem | Apr 2015 – Sep 2018 | Kharkiv, Ukraine
Online retailer of printer ink and paper.
• Developed HTML emails, landing pages, web pages and banners for the online store using HTML, CSS and jQuery. (https://lucky-print.com.ua, https://www.inksystem.biz/)
• Worked as the only markup developer alongside two programmers, web designers and marketers; reported to the senior programmer.
• Contributed to a full online store redesign that improved page load speed and mobile usability.
SKILLS & TOOLS
• CRM & Campaigns: Probance, Email Marketing, Mini-Message, In-App Messaging, A/B Testing, Multilingual Campaigns, Audience Segmentation, Campaign Operations.
• Quality Assurance: Pre-Launch QA, Campaign Audit, Defect Verification, Bug Reporting, Cross-Client Email Testing, Mobile Email Testing.
• Deliverability & Monitoring: Email Deliverability, Audience Monitoring, Incident Follow-up.
• Email & Web Development: HTML Email, Responsive Email Templates; HTML, CSS and jQuery landing and web pages; page load speed and mobile usability improvements.
• Data & Reporting: SQL, Excel, Power BI (Report Review).
• Tools: Probance, Jira, Postman, Google Sheets.
• Work Management: Process Documentation, Onboarding, Cross-Functional Coordination.
• AI Tools: Claude, Claude Cowork, ChatGPT, Gemini, Copilot.
EDUCATION
Master’s degree, Physics and Mathematics Faculty – Kharkiv National Pedagogical University, 2000 – 2005.
CERTIFICATIONS
• Project Management – PM School, 2021.
• JavaScript – Spalah IT-school, 2017.
• HTML/CSS – Spalah IT-school, 2014.
LANGUAGES
English — Intermediate; Ukrainian — native.