Особисті дані приховані

Vitaliy Tsarevitch
Category & Brand Manager · Pet Products Distribution
Lviv, Ukraine · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
PROFILE
Category & Brand Manager at Suziria Group, a pet products distributor in Ukraine, with 7 years in the group — from retail sales at MasterZoo to managing three product categories. I own my categories end to end: category strategy, assortment, pricing, new product launches and trade marketing. I lead commercial relationships with international manufacturers, from annual business reviews to marketing co-funding negotiations. I combine commercial thinking with hands-on analytics in Excel, ERP and AI tools to turn sales data into assortment and promo decisions.
EXPERIENCE
Suziria Group, Lviv — Category & Brand Manager
2022 – Present
• Category strategy and annual planning based on portfolio analysis
• Assortment management and SKU optimization
• New product planning and launches: sales forecasts, presentations for retail chains and suppliers
• Negotiations with international suppliers: commercial terms, marketing support, joint business planning
• Trade marketing: channel promo calendars, dealer bonus programs
• Key account management across retail chains, specialist retail and online
• Coordination of digital promotion and SMM agencies
• Process development: warranty service, ERP product data standards, master data
MasterZoo, Lviv — Sales Manager
2019 – 2022
• Customer communication and conflict resolution; company-wide communication training
• Logistics and financial documentation
• Sales and negotiations with international clients in English
SKILLS
Hard skills: Category management (strategy, assortment, SKU optimization) · Sales forecasting and new product launches · Margin and P&L analysis · Trade marketing and promo mechanics · Advanced Excel, 1C / ERP, SQL (basic), AI tools
Transferable skills: International supplier negotiations · Key account management · Marketing budget planning and agency management · Business process and policy development · Cross-functional coordination
Soft skills & languages: Analytical thinking · Presenting to leadership and partners · Ukrainian — Native · English — Intermediate
EDUCATION
Lviv Polytechnic National University, ICSIT — BSc in Computer-Aided Design
2020
Effective Category Management course (Kateryna Pautova)
2024
C# Starter — Logos IT Academy
2016