Дмитрів

DANIELA DMYTRIV
Junior PPC / Performance Marketing Specialist
[відкрити контакти](див. вище в блоці «контактна інформація») Lviv, Ukraine

PROFESSIONAL SUMMARY
Junior Digital Marketer focused on Google Ads, Meta Ads, campaign analytics, and performance optimization,
with hands-on work in campaign setup, keyword research, audience targeting, ad copy, creative development,
and performance analysis. Brings 2+ years of professional experience in sales, providing a strong
understanding of customer needs, purchasing behavior, objections, and conversion drivers. Comfortable
working with spreadsheets, analyzing performance data, developing marketing hypotheses, and using AI tools
to create and test advertising creatives. Seeking a Junior PPC / Performance Marketing / Digital Marketing role
where I can work with real campaigns, analyze results, and grow into an independent performance marketer.

WORK EXPERIENCE
Sales Manager
Online English School
Consulted prospective customers and identified their needs, goals, and purchasing motivations.
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Presented educational products by adapting the value proposition to different customer profiles.
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Handled objections and helped customers make purchasing decisions.
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Used customer feedback and communication patterns to understand which messages increased interest
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and trust.
Developed practical knowledge of the customer journey, objections, decision-making, and conversion.
•

EDUCATION
Bachelor’s degree, in progress
Ivan Franko National University of Lviv
Faculty of International Relations Fourth-year student.

CORE SKILLS
PPC & Paid Advertising Analytics
Google Ads — Search campaign setup and launch
• Campaign performance analysis
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Keyword research and selection
• Working with advertising metrics
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Search ad copywriting
• Spreadsheet-based data analysis
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Meta Ads campaign setup and launch
• Performance comparison and reporting
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Audience targeting
• Identifying trends and opportunities for
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Ad creative testing
• optimization
Basic campaign optimization
AI & Creative Tools
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Marketing AI-assisted advertising creative development
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Marketing hypothesis development
• Generation of visual concepts and variations
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Customer needs and motivation analysis
• AI-assisted copywriting and brainstorming
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Audience segmentation
• Creative testing and iteration
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Value proposition development
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Understanding purchase barriers and objections
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Creative concept development
•

LANGUAGES
English
B2 (Upper-Intermediate)

DIGITAL MARKETING TRAINING
Digital Marketing
Mate academy
In progress Practical training covering:
Google Ads Search campaigns
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Keyword research
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Search ad creation
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Meta Ads
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Audience targeting
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Campaign structure
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Advertising metrics and performance analysis
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Marketing hypotheses
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Creative development and testing
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ADDITIONAL
Strong customer-oriented and analytical mindset
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Comfortable working with spreadsheets and structured data
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Interested in performance marketing, paid acquisition, and campaign optimization
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Open to remote and international opportunities
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