Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/4202467/

Досвід роботи

PPC Specialist

з 04.2021 по нині (5 років 7 місяців)
Amazon ppc, Харків (Роздрібна торгівля)

✔ Orchestrated a successful 0-to-1 market entry for a startup brand, scaling total sales to $7.2M within the first 12 months while securing a 31% operating margin.

✔ Executed full-funnel advertising strategies using Sponsored Products, Sponsored Brands, and Sponsored Display to maximize brand visibility and market share.

✔ Scaled Amazon accounts by optimizing TACoS and ROAS, leveraging in-depth audits to identify growth opportunities and eliminate wasted spend.

✔ Utilized SQL and Amazon Marketing Cloud (AMC) to build custom audiences and perform deep-dive attribution analysis for precise targeting.

✔ Collaborated with design teams to produce high-converting A+ Content and Video Ads, resulting in measurable CVR improvements.

✔ Strategically managed monthly ad budgets exceeding $100K+ while maintaining strict alignment with profitability KPIs.

✔ Carried out comprehensive keyword clustering and semantic core structuring to dominate search results and support organic ranking.

✔ Performed detailed market and competitor analysis, including market share calculations and competitive benchmarking.

✔ Created and maintained automated performance dashboards using Google Sheets and Looker Studio for real-time data visibility.

✔ Built internal browser tools and extensions to automate advertising operations and improve workflow efficiency.

*Detailed case studies and data-backed performance reports are available upon request.

🛠 Tools Used: Helium10, Keepa, Sellerboard, MyRealProfit, Datahawk, ASINSpotlight, ChatGPT, DataDive, Datarova, Asinsight, SQL, Amazon Marketing Cloud (AMC), Google Tag Manager, Looker Studio.

📦 Worked With Niches: Supplements, Home & Kitchen, Electronics, Pet Supplies, Tools & Home Improvement.

Team Lead РРС

з 08.2020 по 03.2021 (8 місяців)
Agasm.io, Інші країни (Маркетинг, реклама, PR)

✔ Mentoring and onboarding: Provided mentorship and managed the onboarding process for new PPC specialists.

✔ Workflow optimization: Developed strategies and algorithms (SOPs) to streamline and optimize internal company workflows.

✔ Internal training: Designed and conducted internal PPC training courses for employees to enhance team expertise.

✔ Goal setting and tracking: Defined clear, actionable objectives and established robust systems for performance tracking.

✔ Strategic planning: Managed task and sub-task planning aligned with established strategic goals and KPIs.

✔ Key account development: Drove growth for key clients and proactively identified new opportunities for scaling.

Middle PPC Specialist

з 04.2019 по 07.2020 (1 рік 4 місяці)
Adgasm.io, Інші країни (Маркетинг, реклама, PR)

Core Expertise
PPC Management & Optimization: Expert-level management of Google Ads and Yandex Direct. Experienced in marketplace promotion (Yandex Market) and Paid Social testing.

- Search Campaigns: Standard and Dynamic Search Ads (DSA).
- Display & Video: Google Display Network (GDN), Yandex Advertising Network (YAN), Gmail, and YouTube Ads.
- Shopping & E-commerce: Google Shopping (Smart/Standard), Google Merchant Center management, and Yandex Smart Campaigns.
- Targeted Social Ads: Facebook/Instagram, VK, MyTarget.
- Advanced Targeting: Standard and Dynamic Remarketing, Look-alike (LAL) audiences, Yandex Audiences (trained segments), and CRM-based targeting (e-mail lists).
- Innovative Formats: Demand Gen (formerly Discovery Ads) and Search Remarketing (RLSA).

Key Responsibilities
- Budget Management: Managed monthly advertising spends exceeding $50,000.
- Strategy & Planning: Performed comprehensive account audits and developed data-driven media plans and forecasts.
- Technical Setup: Drafted technical requirements for call tracking, E-commerce tracking, and product feed synchronization.
- Analytics & Tracking: Configured goals in Google Analytics and Yandex Metrica, including advanced implementations via Google Tag Manager (GTM).
- Data Integration: Automated cost data imports using Owox and costup2.me for cross-channel reporting.
- Optimization & Testing: Developed growth hypotheses and executed A/B tests (Google Optimize) to improve conversion rates.
- Reporting & Visualization: Created automated dashboards and performance reports using Excel and Looker Studio (formerly Data Studio).
- Creative Production: Designed static banners (Photoshop) and developed HTML5 animated banners (including dynamic formats) via Google Web Designer.
- Automation: Utilized bid management and optimization services such as K50, Ringostat, and Calltouch.

Junior; Pre-Middle

з 08.2017 по 02.2019 (1 рік 7 місяців)
Webline Promotion, Харків (Маркетинг, реклама, PR)

Managed and optimized high-performance PPC campaigns in Google Ads and Yandex Direct

System Administrator

з 05.2014 по 02.2015 (10 місяців)
Фонд Мир и Порядок, Харків (Неприбуткові, благодійні та громадські організації)

Administration of an IP PBX based on Asterisk;
Maintaining statistics and generating reports on website traffic and call center calls;
Configuration and technical support of office equipment (computers, fax machines, etc.);
Optimization of office equipment performance and PC upgrades.

Освіта

Kharkiv National University of Radioelectronics (KNURE)

Faculty of Electronic and Biomedical Engineering, Department of Physical Foundations of Electronic Engineering., Харків
Вища, з 2009 по 2015 (6 років)

Received a Master’s degree with honors in Laser and Optoelectronic Engineering, qualification – Research Fellow (Electronics, Telecommunications).

Додаткова освіта та сертифікати

Яндекс.Директ за 2 месяца с Ильёй Исерсоном

2017

Google Adwords 3.0 - Яков Осипенков

2017

Интенсив Adwords - Monster Context (К.Горбунов)

2018

Интенсив "Настройка сквозной аналитики «за 0 руб.» - К. Горбунов

2019

Платные консультации по торговым кампаниям у Александра Ямпольского

2019, 1 месяц

Автоматизация и оптимизация рекламных кампаний - Алексей Ярошенко (платные консультации)

2019

Udemy - Amazon PPC Advertising - Master Amazon Sponsored Product Ads

2021

Александр Нежник - Практический курс по рекламе на Amazon

2021

Геннадий Харченко - Advanced Amazon PPC Cousrse

2025

Знання і навички

• Adobe Photoshop
• MS Excel
• Google Ads
• MS Office
• MS Word
• MS PowerPoint
• Google Tag Manager
• Пользователь Internet
• Key Collector
• Adobe Premiere Pro
• Looker Studio
• Vegas
• Работа с оргтехникой
• Google Web Designer
• Яндекс Commander
• User ChatGPT
• Helium10
• Keepa
• Sellerboard
• Myrealprofit
• Amazond
• Datahawk
• Amazon PPC
• SQL

Знання мов

• Українська — просунутий
• Англійська — середній

Додаткова інформація

I am only looking for remote work.

PERSONAL QUALITIES:

I have no bad habits, I don’t take smoking breaks, I meet KPIs, always meet deadlines, and I enjoy routine/monotonous work. (Telegram: @Qewweerr)