Контактна інформація

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Досвід роботи

International Trade Marketing Supervisor

з 05.2021 по нині (2 роки 11 місяців)
Anadolu Efes, Istanbul (Food industry)

B2B
Building trade marketing basics in 20+ countries, responsible of IAP plans and trade spends of the countries. Creating execution plans & POSM set’s for 20+ countries and 5+ brands. Providing central support in building local trade marketing related capabilities and solutions - via development of IAP, POSM sets, trainings, workshops and participation in building local projects. Creating Trade Marketing development roadmap such as PICOS & Planogram for 20+ country / 4 brands with differentiated due to country base needs and analysis with building country segmentation.

Trade Marketing Operations Special Projects Executive

з 05.2019 по 05.2021 (2 роки)
Anadolu Efes, Istanbul (Food industry)

B2B
Department budget planing with analyzing the costs and expenses, budget allocations to be decided. POSM materials year plans to be established and performance tracking for effective field POSM execution. POSM material distribution and ordering project lead. Innovative POSM materials to be found. Responsible for digitalization of the Trade Marketing Operations department.
United Nations Global Compact 09/2019 – 08/2020
Young SDG Innovator;
Collaborating and accelerating with organizations, to create business innovations towards the Sustainable Development Goals (SDGs). Engaging in accelerated learning opportunities that include online and in-person workshops, case studies, company visits and forum discussions.
Connecting with other business units and collaborate on innovative projects relative to the companies and industries. Building work relationships through coaching, mentoring and peer-to-peer networking opportunities and learn from some of the brightest minds working on sustainability and innovation from around the world.

Trade Marketing Channel Development Executive

з 02.2019 по 05.2019 (3 місяці)
Anadolu Efes, Istanbul (Food industry)

B2C
Built 2019 cooler strategy with outlet based targets. Created cooler penetration support strategy to be digitalized with a portal for the sales team. Moved loyalty platform under Salesforce infrastructure, created AI-based rewarding for outlets to enhance execution strategy collaboration between outlet owners and sales team. Built neuro-marketing gamification model under loyalty platform to increase brand message WOM effect and to increase loyalty platform daily usage.
KEY PROJECTS
*CRM/Efesliyiz.biz Moved loyalty platform under Salesforce. Created new campaign methods bounded with gamification, built AI-based execution rewarding method strategy, transformed portal from branded website to neuromarketing loyalty platform. Built a project to enhance communication between outlet owner and sales rep. with loyalty platform messenger
*COOLER STRATEGY First time in company history created an outlet based cooler strategy to link cooler order amounts and execution strategy. Demands based on the strategy needs and given cooler penetration targets to each sales team to ensure execution performance tracking.
*COOLER SUPPORT PORTAL Built portal from zero for the sales team to move campaign on a digital platform. Each sales rep. can see the rewards through platform outlet based, they can track the budget and outlet amounts from the dashboard. Each sales team member can be tracked via the cooler support platform.

Trade Marketing Senior Specialist

з 04.2017 по 02.2019 (1 рік 10 місяців)
Anadolu Efes, Istanbul (Food industry)

B2C
Experienced in Off-trade execution with established ROI based project management and segmentation based strategic planning.
Created Off-Trade strategy plans and reached results as pull focused budget resource allocation, reached +5,0% ROI and gained +2,0 points of MS with field execution team (400+) project management for pull actions and merchandising activities to change consumer behaviour at the channel. CRM portal Efesliyiz.biz management with %80 customer login accomplishment &
customer loyalty reach with 15 rewarding campaign via brand story questionnaires and sell-out push actions. Analyzing channel with deep-dive understanding via Nielsen report, SAP sell-out data and field execution reports, to take action at the right region with the right project.
KEY PROJECTS
*PULL FIELD TEAM 400+ agency organization, 56 cities in Turkey; Segment based outlet selection, fully responsible on-field team organization management and evaluation.
*CRM/Efesliyiz.biz Loyalty Portal branding, executing campaign methods, big data analyze, increasing brand story reach coverage via a portal, creating a positive impact on sell-out with portal actions.
*MERCH TEAM In/Outdoor outlet merchandising executions with segmentation based effective POSM sets distribution and placement. Creating field execution reports to analyze execution and improving POSM material effectiveness.

Field Trade Marketing Specialist

з 11.2015 по 04.2017 (1 рік 5 місяців)
Anadolu Efes, Istanbul (Food industry)

B2C
Created regional plans and executing occasional plans. Regional data analysis, occasional activities to reach targeted market share at each region. Region-based CRM-Loyalty actions.
Planed and completed field marketing campaigns after conducting preliminary research
Monitoring industry trends and competitor activities
Monitored and reported field marketing campaigns
Reported weekly/monthly on the status of field marketing activities
Monitored sales team field executions and conducted executions via PICOS
A regional approach, big data analysis via Nielsen Report & SAP Sell-out data. The team leader of the full census field market research

Trade Marketing Specialist

з 05.2015 по 11.2015 (6 місяців)
Anadolu Efes, Istanbul (Food industry)

B2C
Evaluated the sales executions plans via market share field research as a full census team leader. To make full census field research, creating reports and presentations at GM level to reach potentials of the area and effectiveness of the field actions.
Developed and executed retail-specific go-to-market strategies in coordination with marketing
Communicated product value and benefits to external partners
Worked with teams to develop an account-specific playbook for key releases
Provided retail customer feedback to internal teams
Monitoring and analyzing sales performance by retailer
Recommending strategies for improving performance
Reporting on competitor’s movements and/or opportunities
Worked with Marketing to develop selling tools
Used sales/forecast trends to make build and inventory management recommendations
Identified opportunities and risk to ensure accuracy in forecast reporting
Channel inventory monitoring and analysis
Provided weekly variance analysis by customer and SKU

Sales Representative

з 01.2015 по 05.2015 (4 місяці)
Anadolu Efes, Istanbul (Food industry)

B2C
Schedule meetings and presentations with customers
Create, plan, and deliver presentations on company products
Track all sales activities in the company SAP system and keep current by updating account information regularly
Negotiate investment contracts with customers
POSM execution via PICOS
Tracking daily area sales budget
Develop strong, ongoing relationships with customers
Coordinate with other team members and departments to optimize the sales effort

Освіта

Yeditepe University

Bachelor Arts in International Business Administration (German), Istanbul
Вища, з 2010 по 2014 (4 роки)

Technische Universität Wien

Bachelor Arts in Industrial Engineering (German), Wien
Незакінчена вища, з 2006 по 2020 (14 років)

Знання мов

• Англійська — просунутий
• Німецька — середній
• Турецька — вільно
• Українська — початковий

Додаткова інформація

COMPUTER SKILLS

OPERATING SYSTEMS
Windows 95/98/ME/XP/Vista/7,8, 8.1, 10, Linux

OFFICE, PACKAGE PROGRAMS
Microsoft Office Word, Excel, PowerPoint
SAP, Salesforce(Campaign, Einstein modules), Nielsen Answers, Nielsen Spaceman, Google Analytics

SOCIAL ACTIVITIES
Worldwide travelling, Trying new tastes and global cuisines, Playing lacrosse and football, Reading about world history, Learning different cultures and languages

REFERENCES
Available upon request