Юлия
CMO, Head of Marketing, 150 000 грн
- Зайнятість:
- Повна зайнятість.
- Вік:
- 35 років
- Місто проживання:
- Інші країни
- Готовий працювати:
- Дистанційно, Інші країни
Контактна інформація
Шукач вказав телефон , ел. пошту та LinkedIn.
Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.
Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/6088175
Досвід роботи
Director digital marketer
з 06.2022 по нині
(1 рік 10 місяців)
Gerchik Trading Ecosystem, Edinburgh, Scottland (IT)
- Marketing team management
- Scrum system work
- Attracting new people to the base for activities / Traffic and lead generation management.
- Work and control over the tasks of outsourced teams
- Planning and managing advertising budgets
- Control of the generation of applications, pricing of applications and
increasing their validity
- Building the logic of generating end-to-end analytics, setting technical
specifications, testing
- Formation of a digital promotion strategy for Edtech products/SaaS
products
- Launch of the product on the markets of America and Europe
- Formation of sales funnels for activities in the context of each product and channel.
- Formation and maintenance of marketing unit-economy. Determining the marginal cost of a lead and the marginal cost of a client (sale) based on the margin and cost of the product. Work towards reducing the marginal cost of a lead/client
- Maintaining all reports with key indicators, by which you can clearly track the effectiveness of each marketing channel
- SEO optimization and promotion through search engines - control over the tasks of the outsourcing team
- Accomplishment of any tactical marketing tasks
- Building an SMM strategy as part of an overall marketing strategy
- Building an PR strategy as part of an overall marketing strategy
- Development and implementation of marketing sales funnels
- Interaction with IT department
- Creation of analytics for each released landing in the context of each
product - Google analytics, Api Conversation, macro and micro conversions, their correct development
Digital online marketologist
з 12.2021 по 05.2022
(5 місяців)
Top Trading Line/ Wise trading Group, (FMCG), Vilnius (Food industry)
- Experience in creating a marketing strategy and visualizing it in MindMap;
- E-commerce marketing;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets.
- Advertising budget planning;
- A/B testing of advertising campaigns;
- B2b lead generations;
- Facebook ADS;
- LinkedIN ADS;
- GTM;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- End-to-end analytics
DIGITAL MARKETING MANAGER
з 11.2020 по 02.2022
(1 рік 3 місяці)
Interlogistic LLC, Kharkiv, Харків (Wholesale, distribution, imports, and exports)
- Experience in creating a marketing strategy and visualizing it in MindMap;
- B2B/B2C marketing;
- Lead Generation all sources;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets. Advertising budget planning;
- A/B testing of advertising campaigns;
- B2B/B2C lead generations;
- Facebook ADS;
- Positioning of goods/services in the VBBP market;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Development of a quiz;
- Statement of technical specifications for the design department;
- End-to-end analytics
MARKETING TEAM LEAD
з 11.2020 по 11.2021
(1 рік)
Digital Agency Kofelatte Studio, Харків (Marketing, advertising, and PR)
- Management of the marketing department;
- Experience in creating a marketing strategy and visualizing it in MindMap;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Building a promotion strategy for Facebook/Instagram/Google/LinkedIn;
- B2B/B2C marketing;
- Lead generations;
- Working with Pixel Facebook, working with standard events, working with specially configured conversions;
- CPC/ROI/ROAS/LTV/CPL/CPA
- Brand portfolio analysis,
- SWOT\TOWS;
- Analysis of target audience;
- Segmentation of the target audience;
- Analysis of competitors;
- Creation of VRIN\VRIO models;
- Positioning of goods/services in the VBBP market;
- Effective Facebook/Instagram/LinkedIn targeting;
- Development of a quiz;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design departme
ONLINE MARKETOLOGIST
з 11.2019 по 09.2020
(10 місяців)
MEDINI, Харьков (Wholesale, distribution, imports, and exports)
- Automation of business processes;
- Management of the SMM department;
- E-commerce marketing;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Lead generation;
- Competitor analysis;
- Target audience analysis;
SENIOR ADS Facebook/ PM
з 02.2018 по 10.2019
(1 рік 8 місяців)
Kharkiv Plant Polymerkontainer (HZPK), Харьков (Wholesale, distribution, imports, and exports)
- Marketing strategy development;
- Brand portfolio analysis,
- SWOT\TOWS;
- Positioning of goods/services in the VBBP market;
- Competitor analysis;
- Target audience analysis;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- B2B lead generations;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Drawing up monthly reports in the dashboard;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design department;
- Development and launch of a corporate website, collaboration with developers and site testing;
- Producing and organizing photo/video shoots
Освіта
Харьковский Университет Питания и Торговли
Экономический факультет, международная экономика, Харків
Вища, з 2005 по 2010 (4 роки 9 місяців)
Додаткова освіта та сертифікати
Школа SMM Дамира Халилова
2019-2020
LABA курс: Стратегический маркетинг
январь 2021 - апрель 2021
IMBA курс: Director Digital Online Marketolog
ноя 2021-фев 2022
Знання і навички
Знання мов
- Англійська — середній
- Українська — вільно
- Російська — вільно
Додаткова інформація
Soft skills:
Communicative
Problem-solving
Strategic thinking
Focus on results
Teamwork skills
Leadership
Good time-management
Схожі кандидати
Digital-маркетолог, директор по маркетингу, CMO, Head of marketing
Дніпро, Запоріжжя
,
ще 8 міст
Маркетолог, CMO, Head Of Digital Marketing, директор
80000 грн, Львів, Дистанційно
Директор з маркетингу, керівник відділу реклами, проєктів
Дистанційно
Маркетолог, директор з маркетингу, менеджер, керуючий
Інші країни, Дніпро
,
ще 3 міста
Маркетолог, CMO, Head of Marketing
60000 грн, Київ, Чернівці, Дистанційно
CMO, Head of Marketing, інтернет-маркетолог
Дніпро, Київ
,
ще 4 міста