Контактна інформація

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Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/7486536/

Досвід роботи

Senior Brand manager

з 01.2024 по 07.2026 (2 роки 7 місяців)
Террафуд, Київ (Харчова промисловість)

Senior Brand Manager – Key Responsibilities
Develop and execute brand strategy to drive growth, strengthen market position, and achieve business objectives.

Lead annual brand planning, including portfolio strategy, budgeting, and performance targets.

Manage full-cycle marketing campaigns (ATL, BTL, digital), ensuring consistency with brand guidelines and measurable ROI.

Analyze market trends, consumer insights, and competitive landscape to identify new opportunities for innovation and differentiation.

Oversee product development and innovation projects, from concept creation to launch, in collaboration with R&D, supply chain, and sales teams.

Manage P&L for the brand, optimizing pricing, promotions, and cost structures to improve profitability.

Collaborate closely with cross-functional teams (sales, trade marketing, finance, production) to ensure seamless execution of brand initiatives.

Work with external agencies (creative, media, research, design) to deliver high-quality communication and packaging solutions.

Monitor brand performance through KPIs, consumer research, sales data, and adjust strategies based on insights.

Drive brand communication excellence, ensuring a strong and consistent tone of voice across all channels.

Lead and mentor junior team members, fostering professional development and high performance.

Product manager

з 08.2022 по нині (4 роки)
Atis pharma, Київ (Хімічна промисловість, фармацевтика)

Developing brand plans/strategies for the product range along with market penetration strategy along with market research and competitor analysis.
SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
Providing training, product knowledge, direction to the field sales team to ensure that they are well equipped with scientific and communication skills both.
Creating brand materials: reels, banners etc.
Market plan realisation 360*

Marketing director

з 01.2022 по 05.2022 (5 місяців)
Idealist coffee co., Kyiv (Роздрібна торгівля)

Develop brand strategy in accordance with the company vision
Develop assortment strategy per brand that allows to achieve company goals and maximize efficiency
Lead financial planning per brand, segment based on top-down planning framework and local vision, Marketing Strategy, brand and competitive environment
Strategic planning of media and digital activities together with media agency to ensure realization of brand goals and most effective marketing investments
Define scope of Market research needed to get deep understanding of category, brand, SKU performance on the market and negotiate best contract terms with research suppliers

Digital manager

з 01.2021 по 12.2021 (1 рік)
Freelancer (Internet), Kyiv (Telecommunications and networking)

Creation of site http://chalyivideo.com/
Executing & optimizing PPC campaigns for franchise KARTOFAN
SEO optimization for site https://kartofan.ua/
Executing & optimizing targeting campaign in fb and Instagram for franchise KARTOFAN

Marketing Manager

з 12.2019 по 12.2020 (1 рік)
Cheese Club LLC (FMCG), Kyiv (FMCG food production)

Develop brand strategy in accordance with the company vision
Develop assortment strategy per brand that allows to achieve company goals and maximize efficiency
Lead financial planning per brand, segment based on top-down planning framework and local vision, Marketing Strategy, brand and competitive environment
Strategic planning of media and digital activities together with media agency to ensure realization of brand goals and most effective marketing investments
Define scope of Market research needed to get deep understanding of category, brand, SKU performance on the market and negotiate best contract terms with research suppliers

Brand manager

з 01.2019 по 11.2019 (11 місяців)
Mareven Ukraine, Kyiv (FMCG food production)

The main implemented projects and their results:

creation of marketing support and control of trade marketing support, as a result: two-times increase in sales.

Senior brand manager

з 07.2013 по 01.2019 (5 років 7 місяців)
Terra Food, Kyiv (Food industry)

Main projects:

Launch hard and processed cheese Ferma. Result: processed cheese Ferma is #1 in the market.
Responsibilities:

Development & implementation of Marketing strategy & annual Brand plan for several Brands of Cheese category.
P&L management.
Analytical analysis & interpretation of market and consumer research data.
Development of new products, package design, POSMs.
Development and implementation of Marketing promotions activities as ATL and so BTL.
Agencies coordination - creative, research, media, BTL.
Marketing Budget management.

Brand manager

з 03.2013 по 07.2013 (5 місяців)
May Ukraine, Kyiv (FMCG food production)

Responsibilities:

New product development.
Management of assortment, P&L and promotion for Brand Lisma.

Brand manager

з 12.2010 по 02.2013 (2 роки 3 місяці)
Bongrain multinational company, Zveni Gora cheese production (FMCG), Kyiv (FMCG food production)

Main Project:

Start import of French and Polish cheeses in Ukraine TMs: Milkana, Coeur De Lion, Fol Epi, Saint Agur, Chavroux, Le Rustique). Result: sale in a few months were higher than distributor sales.
Responsibilities:

Development and implementation of the project "Import cheeses": assortment, pricing, logistics, contract work, documentary support, distribution, order and supply system.
Development & implementation of Marketing strategy & annual Brand plan for several Brands of Cheese category.
P&L management.
Analytical analysis & interpretation of market and consumer research data.
Development of new products, package design, POSMs.
Development and implementation of Marketing promotions activities as ATL and so BTL.
Agencies coordination - creative, research, media, BTL, PR.
Marketing Budget management.

Category Manager Category of “Mayonnaise and Dressing”

з 02.2007 по 12.2010 (3 роки 11 місяців)
Chumak, Kyiv (Hotel and restaurant industry)

Main Projects:

Launch of "Mayonnaise without Preservatives" - development of advertising campaign (TV, Press, PR). Result: sales growth + 40% in the period of the TV campaign, market share growth + 2%.
Responsibilities:

Conduct analysis & interpretation of market and consumer research data.
Develop and implement annual marketing plan for the category.
Work with advertising agencies on development of creative materials and media placement.
Carry out advertising campaigns in media, evaluate advertising campaigns efficiency.
Develop and implement promotional campaigns.
Manage product's pricing to ensure profitability and sales.
New products development within marketing mix from brief to finished product.

Junior Category Manager. Category “Seasonal vegetables”.

з 07.2006 по 02.2007 (8 місяців)
Chumak, Kyiv (Hotel and restaurant industry)

Development seasonal vegetables category in direct subordination to Category Manager.

Main projects:

Package design for Chumak tomato juice,
Design for labels for green peas and sweet corn.

Sales administrator

з 07.2002 по 07.2006 (4 роки)
Chumak, Kyiv (Hotel and restaurant industry)

Responsibilities:

Administrative assistance of Sales Director and Regional Sales Manager.
Ensuring of passing information and reports in time and according to established rules and standards
Effective communication between regional and central offices.
Carrying out analysis of required information and received information of forecast/plan of sales, current situation in sales.

Освіта

Kiev Institute of Tourism, Economy and Law

Manager – economist, Киев
Вища, з 1998 по 2001 (3 роки)

Додаткова освіта та сертифікати

The Complete Digital Marketing Course

2001

training "Category management" by "Nielsen"

2012

training "Effective corporate communication" by SMART Consulting

2012

training "Marketing innovation" by Bongrain in France

2011

Institute Pesotskih business course marketing

2007

Знання і навички

• MS Excel
• MS PowerPoint
• Canva
• Google Sheets
• Google

Знання мов

Англійська — вище середнього

Додаткова інформація

Senior Marketing & Category Leader with 20+ years of experience in FMCG, driving business growth through marketing strategy, category development, innovation, and portfolio management.

Proven track record of developing and implementing commercial and marketing strategies, launching more than 50 new products, identifying growth opportunities, and building profitable categories.

Strong expertise in:

Marketing & business strategy
Category development and portfolio management
Brand management and innovation
New product development and commercialization
Consumer and market insights
Cross-functional leadership
Go-to-market strategy
Budget management and marketing effectiveness

Experienced in working with Sales, Finance, R&D, Production and Supply Chain to deliver sustainable business growth.

Additional knowledge of digital marketing, social media strategy, Google Analytics, Google Ads and Meta Ads Manager.

English: Intermediate (B2)