Особисті дані приховані

CURRICULUM VITAE
Proposed role in the project: Senior Strategic Communications Manager
Family name: Hoshovska
First names: Mrs. Zoriana
Nationality: Ukraine
Education:
Institution
(Date from - Date to)
Degree(s) or Diploma(s) obtained:
Rivne State Humanitarian University, 09/1998-05/2003
Master’s degree in Ukrainian Philology and History; Diploma with Honors.
Training course "Modern School of Journalists" with the financial support of the Media Development Fund of the US Embassy in Ukraine, 08/2006 – 01/2007.
Diploma obtained

Language skills: Indicate competence on a scale of 1 to 5 (1 – excellent; 5 – basic)
Language
Reading
Speaking
Writing
English
3
3
3
Ukrainian

Mother tongue

Russian
1
1
1
Membership of professional bodies:
Other skills:
Microsoft Office (Word, Excel, PowerPoint etc.), Photoshop, Canva
Great professional experience about preparation of news, releases, responses to media inquiries on the agriculture topic
Knowledge about professional ethics in international projects

Present position: Public Information Specialist Technical Assistance to Support the Ukraine Agri-Food Value Chain Project (UAFA TA) of European Investment Bank
Years within the firm:1 year 3 months
Key qualifications:
9 years of work in journalism and 6 years in PR and communications including government communications, non-government organizations and private companies.
Work experience with international donor programs. Excellent writing skills and experience in drawing up reports.
Experience in developing communication strategies and implementing communication plans, using tools and content development for websites and social networks.
Personal contacts with many journalists of national and regional media.
Personal contacts with representatives of local authorities including the Ministry of Agriculture, and with regional experts who work with local communities.
Extensive experience in creating large industry events of the highest level starting from the idea though the implementation, and to the preparation and writing of reports.

Communications Specialist, World Bank, "Support for Transparent Land Management in Ukraine".
Responsibilities:
Responsible for designing messaging for; Public information campaigns about support of Land Reform for the Government, in collaboration with the Ministry of Economic Development, Trade and Agriculture (MEDTA), and the Verkhovna Rada of Ukraine; Public information campaigns about support of the first pilot of the Agrarian Register as part of the World Bank project;
Coordinated communications of the Office of the President, the Government, MEDTA, the Verkhovna Rada of Ukraine, and international donors in terms of land market reform;
Experience in working in international development projects, e.g. working on the WB "Support for Transparent Land Management in Ukraine" (2020) and the EU project: "Support to the implementation of agricultural and food policy in Ukraine" (2019).
Prepared leaflets and similar materials (posters, brochures) for the first pilot of the Agrarian Register (EU and WB funding);
In charge of communicating with farmers and other agricultural producers in regions of Ukraine, who showed interest in the first pilot of the Agrarian Register;
Coordinated with agriculture producers during the tours for support of Land Reform in 8 oblasts of Ukraine;
Responsible for interacting with local regional state administrations, organization of press conferences, coordination of press work during land forums (8 cities);
Assisted in evaluating the results of project public information campaigns for WB and MEDTA;
On occasions assisting the Team Leader for EU and WB projects in preparing report;
Gained valuable professional network to many farmers and other agricultural producers in different regions of Ukraine and large contacts database of agrarian media;
Through my positions as Communications specialist working closely with MEDTA and other Ukrainian ministries, I gained experienced and knowledge of legislation relevant to public information and public relations activities

Previous position: Deputy General Director of association "Ukrainian Agribusiness Club" (UCAB) for Communications
Information campaigns for members of association "Ukrainian Agribusiness Club" (UCAB), in particular: for global companies that produces agrochemicals and seeds, for project about refund value-added tax for exporters of oilseeds, for project about stimulating the consumption of milk products etc;
Building relationships with clients, technical teams and external contractors for association "Ukrainian Agribusiness Club" (UCAB);
In charge of creating presentations and communication strategies for members of the association "Ukrainian Agribusiness Club" and MEDTA
Experienced in managing development of documentation to meet client expectations and agreements of contracts for members of the association "Ukrainian Agribusiness Club" (UCAB).

Specific experience in the region:
Country
Date from - Date to
Ukraine
2003-2021

Professional experience
Date from - Date to
Location
Company

Position
Description
August 2020 - until now
Kyiv, Ukraine
The “Technical Assistance to Support the Implementation of the ‘Ukraine Agri-Food Apex Loan’ Operation”
Public Information Specialist
The Technical Assistance Project aims to promote timely, proper and efficient use of special-purpose funds provided by the European Investment Bank (EIB) loan.
Responsibilities:
Ensured the quality of donor branding and the project itself.

Provided recommendations on public relations and media engagement strategies for all project participants.
Maintained relations with media to highlight project activities.
Developed marketing and information materials.
Managed contractors: event agency, photographer, videographer, IT team.
Maintained contact with relevant stakeholders, including the Ministry, representatives of private sector to increase visibility and maximize coordination of all participants involved in the project.
Prepared messages and speeches, briefed speakers, developed blogs, news and content for leaflets.

Elaborated communication plans to work with various groups of the parties concerned: the Ministry of Agriculture, industry associations, partner banks, local authorities, potential borrowers.
Developed special communication products including content for social networks, video production, written and web content, etc.
Provided regular reporting on the effectiveness of communications.

January - June 2020
Kyiv, Ukraine
World Bank Project / "Support for Transparent Land Management in Ukraine".
Communications Specialist
The purpose of the Program is to support the Government of Ukraine in introducing a transparent land market to increase the efficiency of land use and provide a basis for investment in the agricultural sector of the economy.

Responsibilities:
- coordination of communications of the Office of the President, the Government, MEDTA, the Verkhovna Rada of Ukraine, and international donors in terms of land market reform
- interaction with the press service of MEDTA in terms of preparation of news, releases, responses to media inquiries.
- getting permission to use photos and images
- fully and accurately keep records of public information activities
September - December 2019
Kyiv, Ukraine
EU project / "Support to the implementation of agricultural and food policy in Ukraine".
Communications Specialist
Responsibilities:
- preparation and implementation of a communication strategy that supports the reform priorities of the MEDTA
- development and implementation of effective communication mechanisms that promote and inform about reform measures, both within the MEDTA / subordinate bodies and other ministries, donors, regional administrations; associations, agricultural producers and the media.
July 2015 - July 2019
Kyiv, Ukraine
Association "Ukrainian Agribusiness Club"
Deputy Director General for communications
Responsibilities:
- development and implementation of the strategy of external communications of the Association.
- development and implementation of PR-campaigns of the companies-members of UCAB: MHP, Danosha, Syngenta, Maysadur, AGCO, Agricom Group, etc;
- development and implementation of strategies for lobbying initiatives of members of the association in the executive and legislative branches.
2011 - June 2015
Kyiv, Ukraine
Project "Agri Elite of Ukraine" - special issue of The Ukrainian Farmer (issues 2011-2015).
Editor in chief
Responsibilities:
- development of the publication concept, management of the preparation process and coordination of the editorial work.
August 2012 - June 2015
Kyiv, Ukraine
Business newspaper AgroMarket (AGP Media Publishing House).
Editor in chief
Responsibilities:
- Creating the concept of the publication, working with authors, writing articles, developing a strategy for the development of the publication.
October 2008 - August 2012
Kyiv, Ukraine
Agricultural monthly media The Ukrainian Farmer (AGP Media Publishing House).
Deputy Chief Editor
Responsibilities:
- filling of the rubric Crop production, thematic - plant protection and agrotechnology of cultivation. Work with freelance authors (scientists, agronomists of farms, employees of seed and chemical companies).
November 2007 - April 2008
Kyiv, Ukraine
Newspaper Agribusiness Today.
Editor in chief
Responsibilities:
working on the development strategy of the publication, the formation of topics for journalistic materials and freelance writers, coordination the editorial staff, writing articles on agrarian topics.