Особисті дані приховані

Володимир Мельник
"Screw it, let's do it" — that's my go-to motto at work. I believe it's far better to jump right in and either
nail it or learn from what didn't work, rather than sitting around hoping for opportunities to magically
appear.

7+ Years in Marketing & Content Creation.

Lviv, Lviv Oblast, Ukraine

Work Experience

CMO & Head of Content at Solus Group • Solus Group
February 2023 - Present

Every quarter it’s like, "Here’s another mad business idea, a startup, or a product needing a launch. Who should
we dump this on? Oh, right, give it to the guy who doesn’t sleep!" They come up to me: "Can you juggle five
massive projects while running a content team?" And I'm like, "Sure, why not?" "We need three new websites by
next quarter." And I’m there, "No worries, who needs sleep anyway?"

It’s all go, go, go at Solus Group. Life’s too short for sleep when there’s this much fun to be had.

Responsibilities:

Strategic Leadership: Guide marketing and content strategies across Solus Agency, Mergewave Capital,
and Venq.Ai, aligning with business goals.
Website Development Oversight: Manage website development across divisions, focusing on user
experience, brand consistency, and technical performance.
Market Research: Conduct research to identify industry trends, competitive dynamics, and customer
preferences for strategic planning.
Customer Journey Mapping: Develop customer journey maps for each entity to enhance engagement and
conversions.
Content Strategy: Lead content creation and distribution, tailored to each group entity's unique
characteristics and objectives.
Digital Marketing Leadership: Direct comprehensive digital marketing campaigns, including SEO, SEM, and
social media.
Brand Development: Maintain and grow the Solus Group's brand identity across all channels.
Team Management: Lead the marketing and content teams, fostering innovation and collaboration.
Data-Driven Strategies: Utilize analytics to guide marketing decisions and assess campaign effectiveness.
Partnership and Networking: Build relationships with key stakeholders to enhance market presence and
growth.
Budget Management: Manage marketing budgets for optimal resource allocation and ROI.
Marketing Automation: Implement marketing automation to improve processes and customer engagement.
SEO Management: Oversee technical and content SEO for enhanced online visibility.
Workflow Optimization: Refine marketing and content workflows for greater efficiency and effectiveness.

Senior Marketing Manager | Head of Content • Mergewave Capital (part of Solus Group)
February 2023 - Present

M&A Support and Consulting firm for IT, Web3 and Miltech Companies
Responsibilities:

Strategic Marketing & Content Leadership: Orchestrated the development and execution of comprehensive
marketing and content strategies, driving brand awareness and business growth.
Integrated Campaign Management: Led cross-channel marketing campaigns, achieving targets through
meticulous planning, execution, and ROI analysis.
Website Development Management: Oversaw the development of websites from scratch, ensuring they are
user-centric, fully functional, and aligned with brand standards.
Content Direction: Guided the creation of high-quality content across all platforms, ensuring alignment with
the company’s strategic goals and market positioning.
PR and Media Relations: Managed public relations activities, including media publications and press
releases, to enhance brand visibility and corporate reputation.
Team Development & Leadership: Managed a multidisciplinary team of marketing and content
professionals, fostering a culture of creativity, accountability, and continuous improvement.
Financial Oversight & Budget Management: Administered budgets across multiple departments, optimizing
spend to maximize returns and operational efficiency.
Market Insights & Analytics: Leveraged market research and analytics to inform strategies and enhance
decision-making, keeping ahead of industry trends.
Digital Expertise: Utilized advanced digital marketing techniques, including SEO and social media strategies,
to enhance online engagement and lead generation.
Stakeholder Communication: Communicated effectively with stakeholders, providing regular updates and
reports that demonstrated progress and strategic value.

Senior Marketing Manager | Head of Content • Venq AI (part of Solus Group)
May 2023 - December 2023

AI-powered Community Management SaaS

Responsibilities:

Strategic Oversight & Content Command: Directed the formulation and implementation of robust marketing
and content strategies to elevate brand recognition and drive enterprise growth.
Campaign Coordination & Execution: Spearheaded multi-platform marketing initiatives, managing every
phase from strategy to measurement, ensuring optimal outcomes and value creation.
Web Development Supervision: Managed the entire lifecycle of website creation, focusing on enhancing
user engagement, functionality, and adherence to brand aesthetics.
Content Supervision: Curated high-impact content tailored to specific platforms, aligning with Venq AI’s
strategic objectives and enhancing market presence.
Leadership & Team Empowerment: Led a diverse team of marketing and content experts, cultivating an
environment that encourages innovation, precision, and growth.
Budget Administration & Resource Optimization: Managed and allocated financial resources across
campaigns and projects, ensuring efficient use and significant return on investment.
Analytical Insights & Market Research: Utilized advanced analytics and market research to refine marketing
strategies and anticipate market movements effectively.
Digital Strategy Expertise: Deployed state-of-the-art digital marketing tactics, including advanced SEO and
dynamic social media strategies, to significantly improve online visibility and audience engagement.
Stakeholder Engagement: Maintained transparent and regular communication with all stakeholders,
illustrating strategic achievements and facilitating informed decision-making.

Senior Marketing Manager • Solus Agency (part of Solus Group)
July 2022 - February 2023
Web3 Marketing Agency

Responsibilities:

Strategic Leadership: Developed and executed comprehensive marketing strategies to improve client
acquisition, engagement, and retention across a diverse portfolio.
Campaign Oversight: Managed end-to-end execution of marketing campaigns, ensuring they met
performance goals and adhered to budgets.
Team Leadership: Directed a dynamic team of marketing professionals, nurturing a culture of innovation
and encouraging professional growth.
Budget Management: Oversaw financial allocations for marketing projects, optimizing expenditures to
maximize return on investment.
Market Analysis: Conducted thorough market research and competitive analysis to ensure strategies were
in line with current industry trends.
Performance Measurement: Established and monitored key performance indicators (KPIs), leveraging data
to inform and refine marketing tactics.
Digital Marketing Expertise: Employed a high level of expertise in SEO, PPC, and social media, significantly
enhancing client digital presence and engagement.
Funnel Optimization: Optimized conversion funnels to improve user flow and increase conversion rates,
enhancing the overall effectiveness of marketing campaigns.
Technical and Contextual SEO: Implemented advanced SEO strategies, focusing on both technical aspects
and content relevancy, to boost search engine rankings and user engagement.
PPC Campaign Management: Orchestrated targeted PPC campaigns across platforms like LinkedIn and
Google Ads, managing budgets and strategies to achieve optimal results.
Interdepartmental Collaboration: Collaborated closely with sales, design, and content teams to ensure a
cohesive marketing strategy and seamless execution.

Marketing Specialist • ExpertBox
April 2022 - July 2022

Service Business Management Software

As the Performance Marketing Manager, I have been fully engaged in creating and executing our digital
marketing strategy. I have managed digital campaigns from prospecting to remarketing, while monitoring our
PPC and SEO performance across various platforms.

Additionally, I have contributed to the development of our in-house marketing automation, which has
significantly improved our team's efficiency. Turning leads into customers through smart campaigns and
working closely with our sales team has been key.

Responsibilities:

Creating and executing a performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Manage search performance across PPC and SEO in web/mobile/app
Managing budgets and campaigns across all digital channels to drive strong ROI and
efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic, and other media
channels
Grow brand awareness through targeted display and social media campaigns
Identifying and testing new channels to continue to meet or exceed established critical metrics
Optimizing programs, campaigns, and landing pages, based on the real-time performance and the ROI
Building in-house marketing automation for the purpose of enhancing the marketing department’s efforts.
 Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership
with the sales department.
Analyzing the results and performance of all channels in total and individually to provide data insights on the
impact of performance media on overall KPIs.
Working closely with the management to share funnel conversion improvement ideas, feedback & present
results.

Head of Digital Marketing Department • Радіо "Львівська Хвиля"
September 2017 - April 2022

In the role of Head of Digital Marketing I was the maestro behind the digital curtain, making sure our radio
station doesn’t just fade into the background noise. My job was a mix of being a creative wizard and a numbers
nerd, all about cranking up our online presence and getting more ears tuned in.

Responsibilities:
- Writing and implementing marketing strategy
- Building digital marketing processes and analytics
- Marketing project management/coordination
- Marketing budget management
- Work with SMM on planning:
* Regular posting, responding to comments
* Strategies to increase presence (number of followers and their engagement)
* Set up and interpret SM analytics tools

CEO & Advertisement Copywriter • Rolyky.ua
April 2016 - April 2022

Copywriters are responsible for creating catchy phrases like 'Das Auto' or 'I'm lovin' it'. The process of how they
come up with these ideas is often a mystery. However, it is important to note that the use of drugs is not a
factor. In reality, even copywriters themselves may not know how they generate these ideas. Sometimes ideas
come to you suddenly, like a lightbulb turning on in your head.

Responsibilities:
-Writing and producing an advertisement that resonates with the target audience
-Creating various types and forms of unique content.
-Rewriting and Editing documents for accuracy, clarity, and formatting.

Journalist, Producer, Presenter • Радіо "Львівська Хвиля"
January 2014 - April 2022

Are you able to open Microsoft Office on your Notebook at 3 am and start typing quickly? Do you lie in bed with
your mind racing in the middle of the night? If so, you may be a journalist.

-This task involves developing and producing the author's programs and projects.
-Writing articles on various topics.
-Writing commercial articles.
-Hosting

CEO • ФОП Володимир Мельник
January 2020 - December 2021
 I have always wanted to try 'dancing on my own' like in Callum Scott's 2016 music hit. The pandemic has been
devastating for small businesses worldwide, particularly for those who have only heard the term 'digitalization'
once in President Zelenskiy's speech. However, it has provided me with an opportunity to utilize my marketing
skills and assist businesses in surviving these challenging times.

I formed a team of specialists to meet small business marketing needs. The team includes a developer, PPC
specialist, SEO specialist, designer, SMM, and PR manager.

My responsibilities:
- Finding and nurturing new B2B customers
- Building marketing processes and analytics
- Marketing project management/coordination
- Marketing budget management
- Work with SMM, PR and PPC specialists to plan and implement marketing strategies
- Work with developers and designers to achieve the best possible outcome

Education

2022 - 2022 2021 - 2021

Growth Band Lviv IT School (LITS)
Leadgeneration Marketing for Professionals

2019 - 2019 2017 - 2017

Traffic Boot Camp Ukrainian Media School
Social Media Targeting Head of Digital Marketing Department
Cources

2010 - 2015

Lviv National University Ivan Franko
Journalism

Skills Languages

Strategic Marketing Planning English — Fluent
Client Relationship Management
Integrated Campaign Management
Website Development Oversight
Content Creation and Strategy
Public Relations and Media Management
Team Leadership and Development
Financial and Budget Management
Market Analysis and Competitive Research
Performance Metrics and KPI Analysis
Digital Marketing Expertise (SEO, PPC, Social Media)
Marketing Automation Tools
Stakeholder Communication and Reporting
Innovation and Technology Adaptation
Workflow and Process Optimization