Анастасія

Boiko Anastasiia
CONTENT LEAD / PRODUCER
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | tg: @bk_ana

WORK EXPERIENCE

Senior Content Producer — Liven by SKELAR
May 2026 – Jul 2026
• Independently created AI-generated video inserts and scripts for expert-led courses
• Produced podcast content end-to-end
• Built scalable production workflows across the content pipeline
• Developed AI video generation guidelines — a scriptwriting and production framework
applied across the full course lineup
• Created a technical brief for sonic branding, including sonic DNA research for the product

Content Producer — Independent Consultant
Nov 2024 – Apr 2026

Content Product Manager — Content Studio Lead, WELLTECH
Oct 2022 – Nov 2024
• Developed and implemented a content strategy, adapting content for various platforms
• Enhanced user activation and retention by up to 50% through onboarding content
optimization, personalized in-app engagement flows, and new content formats
• Drove market expansion in LATAM by rapidly localizing content for a region representing
~40% of the user base
• Formed and managed a creative production team — promoted to lead of the company's
content studio
• Managed contractors, ensuring quality control and production deadlines
• Optimized content production processes, reducing production time by 30%
• Collaborated with product managers, marketers, and designers to create cohesive content
• Analyzed trends and integrated new approaches, increasing audience engagement by 40%

WOW-Projects Manager — Fozzy Group
Apr 2021 – Feb 2022
• Coordinated and managed cross-functional teams to ensure timely project execution
• Led Art-Direction performance
• Optimized interdepartmental communication, increasing operational efficiency by 25%
• Implemented an analytical approach to project performance evaluation
• Managed budgets and financial flow control
• Launched multiple video campaigns, boosting brand awareness by 50%

Marketing Project Manager — Run Ukraine
Dec 2019 – Mar 2021
• Analyzed and optimized advertising campaign performance, leading to a 35% increase in
ROI
• Managed marketing campaign budgets
• Created a media planning strategy, reducing advertising costs by 20%

Project Lead — Khartiia Hub
Additional experience

• Built and led a multifunctional team (staff and volunteers)
• Held full responsibility for the hub's operational efficiency and day-to-day management
• Strategically planned and delivered community programs and recurring events
• Managed partnerships and developed a collaborative ecosystem with external stakeholders
• Provided leadership for cross-functional and network-wide initiatives

EDUCATION

Intellectual Property Law — National University "Odessa Law Academy"
2013 – 2017

CERTIFICATIONS & VOLUNTEER WORK

Global Volunteering — AIESEC
2022
• Taught English at an international school in İzmit, Turkey
• Worked in a multicultural environment, developing intercultural communication skills

SKILLS

• Project Management (Agile, Scrum)
• Budgeting & Stakeholder Management
• Content Strategy & Digital Marketing
• Cross-functional Team Leadership
• Data-Driven Decision Making
• Video Production & Editing
• AI Tools, Photoshop, Figma, Copywriting
• AI Automation

LANGUAGES

• Ukrainian – Native
• English – B2