Катерина

Kateryna Paievska
Creative Marketing Specialist | Content Strategy | AI Workflows
Lviv, Ukraine [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
Summary
Creative Marketing & Communications Specialist with experience in content strategy, campaign development, and creative production. Skilled in building social-first campaigns, creating creative briefs, producing short-form content, and using AI tools for research, ideation, and workflow optimization. Passionate about experimentation, product thinking, and creating engaging digital experiences.
Interested in: Creative Strategy · AI Workflows · EdTech · Product Marketing · Creative Production
Core Competencies
• Creative Marketing
• Content Strategy
• Creative Production
• AI-assisted Content Workflows
• Creative Briefing
• Short-form Video Production
• Communication Strategy
• Social-first Campaigns
• Research & Trend Analysis
• Project Management

WORK EXPERIENCE
[2022 – 2024 ] Content & Social Media Specialist
Pub Good Friend, Pub Good Friend 2, Pub Good Friend 3, Hashtag Lounge bar, Hashtag 2.0, Hash rest&bar, ProBusiness Club, Kapitel Repair and construction company, Svizhist’ store
Lviv, Ukraine
Worked with local businesses from HoReCa and service industries, creating content, managing social media, organizing shoots, and supporting brand communication.
[ 01/03/2023 – 15.09.2025] Chief Executive Officer (CEO) – BPO YourCall
Lviv, Ukraine
Managed operations of a BPO company delivering outsourced customer support services, strengthening leadership, communication, and process management skills.

[ 17/09/2024–now] SMM & Creative Marketing & Communications Specialist
Youth organization Tvory
Lviv, Ukraine
• Developed creative concepts and communication strategies for social-first campaigns.
• Produced short-form photo and video content, including event coverage.
• Wrote scripts, copy, and storytelling concepts for digital content.
• Prepared creative briefs for designers and coordinated visual production.
• Analysed content performance and optimized communication strategies.
• Managed media relations and external communications.
• Integrated AI tools into research, ideation, and content planning workflows to speed up creative production.
• Produced 100+ short-form video and social media content pieces.
• Managed communication across 4+ digital channels.
• Coordinated creative production for large-scale educational and cultural events.

[ 17/09/2025–now] SMM & Creative Marketing & Communications Specialist
Dysarium
Lviv, Ukraine
• Contributed to the development of brand communication and marketing strategy.
• Built and maintained a consistent brand voice across digital channels.
• Developed communication concepts and campaign ideas for educational and cultural projects.
• Coordinated collaboration between marketing, design, and content teams.
• Supported PR initiatives and partnerships with external stakeholders.
[ 17/09/2025–27/04/2026] Marketing Manager & Creative Strategist & Communications Specialist
House events
Lviv, Ukraine
• Developed integrated marketing and communication campaigns for cultural and educational events.
• Created creative concepts, messaging systems, and technical briefs for digital and visual content.
• Collaborated with designers and performance marketers to launch and optimise campaigns.
• Managed email marketing and audience communication flows.
• Monitored campaign performance metrics and adapted creative approaches based on results.

[03/2026–Present] Creative Manager OL Science & Tech Fest
Lviv, Ukraine
• Developed campaign concepts and creative ideas for educational and social-impact marketing initiatives.
• Created communication frameworks, messaging, and structured creative briefs for designers and content teams.
• Collaborated with cross-functional teams (design, PR, SMM, marketing, production) to deliver integrated campaigns.
• Coordinated the production of visual and digital content across multiple communication channels.
• Researched trends, audience insights, and new creative approaches to strengthen campaign performance.
• Integrated AI tools into research, ideation, and content planning workflows to speed up creative production.

EDUCATION AND TRAINING
• MBA, Lviv Polytechnic (Present).
• B.A. International Economic Relations.
• University of Perugia (Exchange Semester).
Additional Training: Marketing Star(t) – The Instapreneurs, Basic Youth Worker Training – the Ministry of Youth and Sports of Ukraine

LANGUAGE SKILLS
English B2+
German А2+
Polish B1
Italian A2
DIGITAL SKILLS
Marketing & Analytics: Meta Business Suite, Meta Ads Manager, Google Analytics, Google Search Console, SendPulse.
Creative Tools: Canva, CapCut, Figma, Notion.
Project Management: Trello, Asana, CRM, Microsoft Project.
AI & Creative Workflows: ChatGPT, Claude, AI-assisted research & ideation, AI-powered copywriting.
EXTRACURRICULAR ACTIVITIES
• Volunteer at the Center for Humanitarian Aid at the Lviv Polytechnic University
• Part of student government named “Profburo INEM” that specializes in organization events for students , Head of information department, which specialized in dissemination of information about my institute of economics and management