Максим

Max Yablonskyi
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CMO with 8+ years of experience developing B2B, B2C, and B2G companies. I’ve
successfully led teams and achieved ambitious business objectives in fast-paced
environments. My expertise includes rebranding, building marketing processes from the
ground up, and scaling them. I excel at implementing marketing strategies that drive lead
generation and boost brand awareness.

KEY COMPETENCIES

PROFESSIONAL EXPERIENCE
Chief Operational Officer (COO)​
Chief Marketing Officer(CMO)

NDA (Full-Time)​
April 2025 – Present

●​ Created and launched a new brand with a full go-to-market strategy, driving rapid
market entry.
●​ Built and led the marketing department, assembling a high-performance team from
scratch.
●​ Restructured company operations and processes, optimizing resources and
significantly reducing costs.
●​ Opened the company’s first offline retail store, expanding sales channels and
customer reach.
●​ Led the development of key IT products (CRM, two marketplace websites, and a
landing page builder), automating workflows and improving operational efficiency.
●​ Increased profitability through margin growth, reduced CAC, and expanded LTV via
new commercial initiatives.
​
Chief Marketing Officer(CMO)

Megapolis+ (Full-Time)​
April 2024 – April 2025

●​ Led the rebranding of Megapolis+, transforming it from an out-of-home (OOH)
operator into a full-fledged advertising holding with international reach.
●​ Developed and implemented a comprehensive marketing strategy spanning digital
and traditional channels.
●​ Organized and participated in business events and conferences.
●​ Restructured the marketing department, growing the team from 5 to 13 members.
●​ Oversaw the launch of new services.
●​ Strengthened partnerships with international companies and foundations.
●​ Launched a joint initiative with Nova Poshta, increasing the volume of client
inquiries.
●​ Initiated the “Пізнавай Українське” campaign in the Kyiv metro, boosting brand
awareness.
●​ Participated in negotiations and secured enterprise clients such as the Zagoriy
Foundation (Darnytsia), Sense Bank, and others.

Marketing Consultant

LetAFlat (Freelance)​
December 2023 – Present

●​ Developed a comprehensive brand-focused marketing strategy.
●​ Created a Telegram channel network from scratch to gather an audience prior to
the main product launch.
●​ Executed influencer campaigns that boosted engagement by 34%

Marketing Manager

CIGen (Full-Time)​
April 2023 – April 2024

●​ Oversaw the creation of a new company website and led the rebranding process.
●​ Strengthened partnerships with government organizations and joined the IT
Ukraine Association, significantly increasing brand visibility.
●​ Spearheaded expansion into strategic export markets in Scandinavia.
Head of Marketing and Sales

Ficus Software (Full-Time)​
April 2022 – December 2022

●​ Built and led marketing and sales teams of 10+ specialists, aligning efforts with
business goals.
●​ Expanded the company’s presence in the Japanese market.
●​ Organized participation in major industry events, resulting in new client
acquisitions.
●​ Secured an enterprise-level client within six months.

Marketing Manager​
Head of Marketing

Indeema Software (Full-Time)​
March 2021 – April 2022

●​ Managed global marketing campaigns, leveraging insights from interviews with
international clients.
●​ Participated in a UN-backed roundtable, facilitating new investments for a key
client.
●​ Increased lead generation by 30% through optimized digital campaigns and SEO
strategies.
●​ Coordinated over 10 interviews in the US, Germany, and Israel.

Affiliate Marketing Manager / Team Lead

Under NDA (Full-Time)​
May 2020 – March 2021

●​ Generated over $25,000 weekly through targeted affiliate campaigns in
healthcare, telecommunications, and e-commerce.
●​ Led a team of five specialists, ensuring high performance through mentorship and
collaboration.
●​ Developed A/B testing protocols, increasing campaign effectiveness by 15%.
Education

●​ Master of Computer Science – Lviv Polytechnic National University
●​ Bachelor of IoT (Internet of Things) – Lviv Polytechnic National University

Licenses & certifications

●​ Inbound Marketing Certification – HubSpot
●​ Social Media Certification – HubSpot
●​ The Fundamentals of Digital Marketing – Google