Iryna

IRYNA SMAHINA

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Highlight

Comprehensive experience 3+years as Sales & Marketing Manager in L’Oréal Ukraine
Initiated Exclusive Sales Representative for Bi-Es’s cosmetics, - Ukraine
Excellent in handling customers, 3rd party suppliers, and other vendors to manage channel distribution.
Train/ Coach and conduct performance evaluations for Sales and Merchandising teams in more than projects.
Design marketing plans, budgets and sets targets for sales and distribution departments
Organized strategy events for sales promotions to boost sales revenue and achieve sales targets.
Received Best Performance Award for handling key accounts of the 2021
Excellent oral and written communication Ukrainian, Russian, Polish and English
Proficient in using Microsoft Office, Word, Excel, PowerPoint etc

Work Experiences:

Regional Sales Manager, L’Oréal 2020 - 2023

• Implemented the Division's sales and distribution strategy in the sales outlets.
• Achieved the sales department's quantitative and qualitative goals for region.
• Recruited, motivated and develop the teams: by maintaining a culture of excellence up to the point of sale, developing the expertise and know-how of the employees and implementing organizational changes
• Ensured continuous communication between management team. Inform and alert management to significant initiatives in the field
• Applied and lead the commercial business strategy at the regional level to achieve sell-in and sell-out sales targets. Act as guarantor for the image and policy of the brand(s) in region.
• Developed trusting relationships with key customers in the region, including the regional management of national retail chains. Perform monthly monitoring of the sales in/out for the major regional accounts.
• Drives the performance of trade activities, merchandising and sales training in region.
• Managed and arbitrated regional budgets, as well as motivational resources and return on investment.
• Maintained close cooperation between the regional sales force and sales and business management.
Inform management about significant initiatives in the field.
• Contributed to and coordinated the winning of new key customers.
• Supported the modernization of points of sale through the deployment of services (business and retail training programs)

Territorial Sales Manager, L’Oréal 2018 - 2020

• Worked with the Global Account Manager and Regional General Manager to develop an effective pricing strategy
• Trained, coached and developed TSM and MR to improve their performance, establish goals and achieve objectives that tie into the Region's budgetary responsibilities
• Created, communicated, and executed a vision for the sales team, establishing direction and providing context for sales activities
• People management responsible - performance dialogues, Development, Training, Diversity & Inclusion, Talent & Succession and incentive management
• Managed the sales performance and development of District Sales Managers and teams of merchandisers
• Performances management, to include annual performance reviews (ZONA visit), performance improvement plans, formal and informal coaching and counseling, etc
• Assisted distributors partners in the development of sales and marketing plans, forecasting, performance management, etc; measure and track results
• Worked with fellow coworkers and other Regional Sales Managers to collaborate and develop accounts having branches in multiple Ukrainian cities

Regional Sales Manager, Appliance distributor “ Yug - Contract” 2017 - 2018

Regional Sales Manager, cosmetics manufacturer “Bi-Es cosmetics” 2016 - 2017

Territorial Sales Manager, cosmetics manufacturer “Bi-Es cosmetics” 2014 - 2016

Merchandising account manager, tobacco company “Imperial Tobacco” 2012 – 2014

Education

‘Kiev Slavonic University’ Humanities & Social Science - INTERNATIONAL RELATIONSHIP

Bachelor’s Degree 2003 - 2008 Master Degree 2008 - 2009

Certifications

• Driving license Gfull ONTARIO Canada 2022
• I-secure (Information Protection Risk) 2021
• Marketing from “0” 2019
• Emergency per-medical assistance 2018
• 1st accounting course 2015
• Driving license EUROPE 2005

Volunteering

• Ukrainian Canadian Congress ‘PARACHUTE’ - 160 North Queen Canada, Toronto 2022 - 2023
• Orthodox Cathedral of Christ the Savior - 823 Manning Ave Canada, Toronto