Ольга

Olha Kashuba​
Product Manager | Tech & Product Marketing Specialist
Lviv, Ukraine
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Summary
Product Manager with a strong marketing and business foundation, focused on turning user
needs into scalable, market-ready products. Data-driven and hypothesis-led, I connect
strategy with execution to drive product growth and successful go-to-market launches.
Experienced across B2B and B2C markets, with hands-on expertise in AI-driven automation
and GTM optimization.

Core Competencies: Tools:

●​ Product Strategy & Roadmapping ●​ Product Management & Roadmapping:
●​ Go-to-Market Planning & Execution Jira, Click Up, Confluence, Trello
●​ Customer Segmentation & Insights ●​ Analytics & Data: Google Analytics,
●​ AI-Driven Automation & Workflow Mixpanel, Amplitude, Hotjar, Smartlook
Optimization ●​ Marketing & GTM Automation: HubSpot,
●​ Product Launches & Marketing Mailchimp, n8n.io
Campaigns ●​ Design: Figma, Miro, Canva
●​ Brand Positioning & Messaging ●​ Customer Research & Feedback:
●​ Analytics & Performance Reporting Typeform, SurveyMonkey, Intercom
●​ Strategic Business Development ●​ AI Tools: Claude Code, Cursor, Figma
Make, Lovable

Experience
June 2024 - Now
Product Marketing Manager, Product Owner - Waverley Software

Project 1: CV Converter - Product Owner

Led the full product lifecycle, from discovery to launch, of an AI-powered CV conversion tool
for recruiters and HR teams.

●​ Defined product vision and roadmap based on user research and recruiter pain
points.
●​ Led user interviews that confirmed 90% problem–solution fit across target segments.
 ●​ Conducted rapid concept validation through an AI-built landing page and demo video
to test market demand.
●​ Collaborated with engineering and design teams to deliver Google Drive integration
and AI-based document transformation functionality.
●​ Led go-to-market strategy, user acquisition and retention.

Result: Validated the product within 3 weeks, secured stakeholder budget approval for MVP
development, and built a waitlist of users ready to pay pre-launch.

Project 2: Lyrio.ai - Product Marketing Manager

Led product development and marketing strategy for Lyrio, an AI cognitive workspace,
integrating positioning, acquisition strategy, and product development roadmap.

●​ Performed market analysis to identify user needs and gaps in existing tools,
informing feature development decisions.
●​ Tested feature assumptions through experiments and user feedback to de-risk
development and optimize roadmap decisions.
●​ Analyzed user behavior using an in-house analytics platform, Google Analytics, and
Smartlook to inform product and marketing decisions.
●​ Developed and executed the go-to-market strategy, defining launch phases,
audience segments, positioning, and distribution channels.
●​ Led performance marketing (Meta campaigns with 3.54% CTR) alongside
multi-channel brand and PR initiatives to establish Lyrio’s category positioning.

Result: Acquired the first 100 users with a $150 marketing budget, validated feature usage
hypotheses (threads, pins), improved UX based on insights, and developed the user
acquisition plan for v2.0.

Project 3: ToSelf - Product Marketing / Growth Lead

Led product discovery and go-to-market strategy for ToSelf, a private AI-powered journaling
app that transforms personal writing into structured insights and sentiment analytics.

●​ Ran full discovery process including market and competitor analysis.
●​ Defined product positioning, value proposition, and segmented target audiences.
●​ Developed end-to-end GTM strategy for product launch.
●​ Built advertising concepts and creatives tailored to different microsegments.
●​ Designed user feedback and onboarding systems to improve engagement and
gather actionable insights.

Result: Led end-to-end launch readiness by defining the product offering, structuring the
GTM strategy, and ensuring full execution across all launch phases.
2022 - 2024
Global Brand & Social Responsibility Manager - Waverley Software

●​ Directed multi-market brand growth strategy across USA, Europe, LatAm, and
Southeast Asia.
●​ Designed and launched CSR initiatives for 300+ employees, enhancing employer
brand perception and company culture.

2016 - 2022
Marketing Manager - Waverley Software

●​ Executed lead generation strategies that drove 70% of new clients through marketing
channels.
●​ Built and scaled the sales pipeline to 60 qualified leads per month.
●​ Expanded traffic from 100 to 7,000 users by diversifying and optimizing acquisition
channels.
●​ Designed and implemented targeted ABM campaigns for high-value accounts.

2015 - 2016
Marketing Manager - TechMagic

●​ Established and executed the marketing foundation for a newly created company,
driving brand awareness, content operations, and pipeline generation.

Volunteering
NGO Kharkiv Razom

●​ Sourcing manufacturers and suppliers of goods and equipment based on the requests of
Ukrainian Armed Forces units.
●​ Establishing logistics for delivering goods from abroad.
●​ Organizing fundraising campaigns.

Independent fundraising for the Ukrainian Army

●​ Raised 383,612 UAH independently through personal fundraising campaigns to support
the needs of close contacts serving in the army.
●​ In partnership with two friends, launched a fundraising campaign totaling 2,800,000 UAH
($70,000) for a reusable airstrike drone “Punisher.” Successfully reached the target within
two months.

FPV Drone Manufacturing

●​ Assembled 20+ FPV drones from scratch.
●​ Managed procurement of components and coordinated shipping from China.
Education
2007-2012
Lviv National University of Ivan Franko - Master of Tourism

Hobbies
Running, Cycling, Hiking, Zero Waste