Вадим

Vadym Mukvych Profile

Highly accomplished and results-driven Retail Marketing Expert with over 15 years
of progressive experience driving brand visibility, customer engagement, and
sales across the consumer electronics, telecom, and logistics sectors in Ukraine,
Moldova, Caucasus, and Kazakhstan. Proven success in aligning global brand
standards with local execution excellence for leading brands like Apple, Samsung,
Kyivstar, Vodafone and Nova Poshta. Expertise encompasses in-store marketing
strategy, display solutions development, project management, team leadership,
vendors management and budget control. Interested in a leadership role in retail
marketing and brand development leveraging extensive experience in global
brand management and execution
Personal details
Experience
Vadym Mukvych

[відкрити контакти](див. вище в блоці «контактна інформація») Head of ASBIS VAD Solution Display Apr 2022 - Present
Development Unit, Apple Team
ASBISC Enterprises PLC, Consumer Electronics / Distribution
[відкрити контакти](див. вище в блоці «контактна інформація»)

Led regional VAD retail marketing strategy for Apple products across
Чоловічий Moldova, Caucasus, Kazakhstan and Uzbekistan, leading a team of 3 direct
subordinates.
Ukrainian Ensured 100% alignment with Apple identity guidelines, consistently
delivering premium in-store brand presentations across all markets.
Collaborated directly and effectively with the Apple team on retail marketing
Skills guidelines, successful new product launches, and comprehensive reporting.
Proactively prepared and submitted detailed VAD Solutions photoreports to
Apple, providing clear visibility and demonstrating full compliance across
SAP & Procurement Systems
diverse retail environments.
Logistics Management Drove successful new product introductions by ensuring timely preparation
and adaptation of impactful display and POS materials.
MS Office (Word, Excel, PowerPoint, Conducted ongoing retail marketing analysis, identifying key trends and
Outlook) insights to refine VAD Solutions regional strategies and improve retail
performance metrics.
Budgeting & Financial Oversight Efficiently managed and maintained comprehensive databases of VAD
Solutions equipment, ensuring accurate tracking and availability.
Cross-functional Team Leadership
Developed and regularly updated comprehensive VAD Solution guides,
Vendor Management technical documentation, and clear design standards, improving team
efficiency and consistency.
International Project Management Provided timely and effective technical support and maintenance for DS and
IDS modules across all assigned international markets.
Negotiation Successfully oversaw the full-cycle production and complex logistics of VAD
displays for international markets, ensuring on-time and within-budget
delivery.
Languages Strategically created and regularly updated product matrices and visual
planograms tailored to local retail formats while adhering to Apple's global
Ukrainian standards.
Planned and meticulously managed the regional retail marketing budget,
English ensuring accurate cost estimation, timely vendor payments, and
comprehensive financial reporting in alignment with both Apple and company
expectations.
Consistently monitored budget performance, proactively identifying
opportunities for optimization and ensuring efficient resource utilization while
delivering high-impact retail solutions.
Local Display Manager Apr 2022 - Present
ASBISC Enterprises PLC

Effectively coordinated internal stakeholders (sales, product marketing) and
external vendors to ensure seamless retail execution of Apple initiatives in
Ukraine.
Managed the end-to-end logistics and professional installation of innovative
display solutions and impactful POS materials across numerous Ukrainian
retail locations.
Successfully oversaw the execution of diverse retail marketing activities,
consistently exceeding expectations.
Expertly identified optimal in-store locations and secured favorable
agreements with key retail partners.
Developed detailed and actionable planograms and clear
product/communication placement blueprints, ensuring effective in-store
navigation and product visibility.
Efficiently procured and managed the production of essential VAD Solution
components, including tables, accessory walls, and anti-theft equipment,
optimizing costs and quality.
Successfully supervised critical site preparation activities, including power
supply and reliable Wi-Fi connectivity, ensuring smooth installations.
Managed complex installation and assembly logistics, ensuring timely and
accurate deployment.
Efficiently deployed and configured IDS modules, followed by the provision of
comprehensive and timely post-installation reporting.
Proactively controlled POS and anti-theft inventory, accurately forecasting
demand, diligently managing stock levels, and conducting regular audits with
detailed photo documentation.
Provided reliable and efficient IDS module support, performing regular weekly
health checks, effectively troubleshooting issues, and implementing
necessary updates.
Managed all aspects of budget development, vendor contract negotiation,
efficient invoice processing, and comprehensive administrative reporting.

Retail Marketing Manager Jul 2018 - Apr 2022
Samsung Electronics, Home Appliances Department — MDA/SDA

Developed and successfully implemented annual communication plans
across all retail channels.
Established clear and effective product presentation guidelines, ensuring
consistent brand book compliance across all partner retail networks.
Collaborated effectively with creative agencies to develop impactful POSM,
engaging video content, and compelling branded retail environments.
Managed successful go-to-market strategies with key retailers in Ukraine
(Comfy, Foxtrot, Eldorado, etc.) and Moldova.
Led the end-to-end innovative concept development and successful rollout of
mono-brand Samsung Home Appliances stores (300–450 m²), collaborating
with IDNT agency on brand store concept and design. This included
overseeing all aspects of execution: preparing sites for store deployment
(managing electrical and other necessary communications, repainting, etc.),
developing and implementing comprehensive in-store and shopping mall
signage and navigation elements, managing the procurement and production
of all trade equipment, and providing meticulous installation supervision.
Additionally, developed and executed the brand store's marketing
 communication strategy for the grand opening, encompassing SMM
campaigns, impactful in-store banners, and engaging in-store video and radio
announcements
Supervised the end-to-end production of impactful branded zones, engaging
exhibition setups, and effective promotional structures.
Oversaw the complete lifecycle of POSM development, efficient production,
timely logistics, and strategic placement across all retail locations.
Effectively managed vendor relations, meticulously tracked budgets, and
maintained comprehensive project documentation.

Trade Marketing Department Manager Jan 2016 - Aug 2017
Nova Poshta LLC

Provided strong leadership to a team of 3, significantly enhancing brand
presence and visual consistency across all 2K+ branches nationwide.
Developed, communicated, and enforced clear trade marketing and visual
merchandising standards across the entire national network.
Successfully implemented a comprehensive and user-friendly advertising and
information system across all branch offices, improving customer
communication.
Directed the creative development and efficient deployment of employee
uniforms, clear signage, and impactful vehicle branding, strengthening brand
identity.
Successfully managed the acquisition of necessary permits for all signage
installations and effectively coordinated with external vendors.

Trade Marketing Specialist, Marketing Aug 2014 - Dec 2015
Communications Department
Kyivstar

Developed and implemented clear merchandising and effective visualization
standards for diverse store formats, ensuring brand consistency across all
touchpoints.
Managed the complete lifecycle of POSM, from creative design and efficient
production planning to strategic material selection and timely distribution.
Efficiently managed warehouse inventory of POS materials, streamlined
courier logistics for nationwide distribution, and effectively handled tender
processes for procurement.

Trade Marketing Specialist, Home Appliances Jan 2011 - Jul 2014
Department
Samsung Electronics

Successfully delivered and executed impactful in-store retail strategies across
six key home appliance product categories.
Negotiated and implemented strategic and high-visibility display placements
within major national retail chains, maximizing product exposure.
Managed the complete process of creating and installing engaging brand
zones and effective POS materials in key retail locations.
Proactively monitored competitor activities in the retail environment and
conducted thorough performance evaluations to inform strategic decisions.
Proficiently utilized SAP for efficient procurement processes, accurate
inventory management, and comprehensive documentation control.

Merchandising Expert May 2006 - Dec 2010
MTS Ukraine
 Successfully managed merchandising budgets, ensuring cost-effective
resource allocation, and maintained accurate procurement documentation.
Led tender processes for POSM procurement, ensuring quality and value,
and created clear POSM guidelines and effective placement strategies.
Efficiently coordinated the end-to-end process of POSM production, accurate
inventory management, and timely nationwide distribution to all retail
locations.

Merchandiser Mar 2003 - May 2006
MTS Ukraine

Ensured optimal in-store product visibility and brand consistency across retail
locations.
Installed and maintained promotional materials (POSM) in alignment with
marketing campaigns.
Conducted regular audits to monitor merchandising standards, display quality,
and promotional compliance.
Checked product availability, identified stock gaps, and coordinated with sales
teams to ensure timely replenishment.

Merchandiser Feb 2002 - Mar 2003
KAS Trade Marketing, Philip Morris project

Ensured high visibility and compliance of tobacco product displays across
retail locations.
Placed promotional materials (POSM) according to brand guidelines.
Monitored product availability, optimized shelf space.
Conducted regular store audits to maintain merchandising standards and
report market insights.
Supported new product launches and promotional campaigns to drive brand
awareness and sales.

Education

Bachelor’s Degree in Management 2010
Bilotserkivskyi National Agrarian University