Контактна інформація

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Досвід роботи

Chief Marketing Officer

з 07.2025 по нині (1 рік 4 місяці)
NDA, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Transformed the marketing department from a promotional support unit into a core strategic function directly accountable for P&L, business metrics, and brand value growth.
• Spearheaded a comprehensive marketing strategy across a portfolio of 20+ international brands, aligning sales channels to drive a 30% increase in total turnover.
• Developed and executed Go-To-Market (GTM) strategies for new products, integrating deep competitor analysis and achieving over 90% accuracy in sales forecasting.
• Integrated critical marketing metrics (ROMI, LTV, CAC, Market Share) into regular executive reporting to guide C-level decision-making and business strategy.
• Optimized e-commerce division efficiency through website administration, UX improvements, and personalized sales funnels, resulting in a 3% increase in conversion rates and a 10% increase in Average Order Value (AOV).
• Managed overarching marketing budgets and product margin calculations, successfully reducing Customer Acquisition Cost (CAC) by 13% while sustaining high traffic growth rates.
• Established an end-to-end analytics and reporting framework, driving data-backed decisions for pricing strategies, discount policies, and budget allocation.
• Overhauled the marketing team structure by defining clear areas of responsibility, utilizing strategic planning to minimize operational bottlenecks and emergency "fires."
• Streamlined promotional activities by replacing fragmented, one-off campaigns with a unified promotional calendar tied to strict financial targets and projected ROI.
• Built and managed a robust contractor ecosystem, overseeing the tendering process and enforcing strict KPIs for specialized external teams (PPC, SEO, SMM, Design, and Development).
• Designed and implemented a new B2B loyalty program for wholesale customers, strengthening market positioning and driving an increase in repeat sales.
• Orchestrated large-scale trade marketing events and global professional exhibitions (including Cosmoprof), generating high engagement and acquiring new business partners.
• Crafted strategic presentations and commercial proposals for key stakeholders, successfully attracting and securing new international brands for the company’s portfolio.

Head of education

з 12.2024 по 05.2025 (6 місяців)
L’OREAL Ukraine, Київ (Маркетинг, реклама, PR)

• Developed and executed a comprehensive omnichannel (Online + Offline) training strategy for premium dermo-cosmetic brands (Vichy, La Roche-Posay, CeraVe), exceeding new product launch targets by 15%.
• Drove a 20% increase in brand recommendations within the highly competitive pharmacy channel through targeted education and engagement initiatives.
• Orchestrated large-scale offline events and digital webinars reaching 1,000+ medical and pharmacy specialists, significantly elevating the brands' expert positioning and authority in the market.
• Launched and managed a continuous ‘Mystery Shopper’ program, utilizing the data to refine pharmacist training systems, elevate the quality of professional consultations, and boost end-consumer loyalty.
• Directed the division’s training and event budget, maximizing Return on Marketing Investment (ROMI) through rigorous contractor performance monitoring and strategic tender optimization.

Chief Marketing Officer

з 05.2023 по 12.2024 (1 рік 8 місяців)
Bmed, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Orchestrated the marketing strategy for a premium brand portfolio (iS Clinical, Circadia, Colorescience, Hydrafacial), driving a 35% year-over-year revenue increase.
• Led and mentored a high-performing team of 7 specialists, implementing a structured KPI system and transparent project management workflows that reduced completion times by 50%.
• Developed a data-driven decision-making framework based on CustDev (in-depth interviews and surveys), aligning product offerings with audience needs and increasing partner loyalty by 40%.
• Successfully executed Go-to-Market (GTM) strategies for new product launches, consistently achieving 100% fulfillment of first-quarter sales targets.
• Optimized the marketing budget by reallocating spend toward high-ROI channels (Digital, SEO, Influencer Marketing), resulting in a 45% reduction in Customer Acquisition Cost (CAC).
• Spearheaded UX optimization and SEO initiatives, delivering a 50% increase in organic traffic and significantly enhancing web conversion rates.
• Transformed Social Media and Influencer Marketing from creative activities into a performance-based framework, utilizing hard metrics to scale reach and improve integration effectiveness.
• Organized large-scale B2B events and professional training programs, establishing them as a primary engine for new clinic acquisitions and reinforcing the brands' status as industry authorities.
• Improved the company's operational stability by replacing "operational chaos" with predictable, scalable processes and clear accountability.

Chief Marketing Officer

з 12.2020 по 01.2023 (2 роки 2 місяці)
IKURA, Київ (Готельно-ресторанний бізнес)

• Spearheaded a full-scale rebranding initiative, including strategic repositioning, corporate identity development, and the creation of a comprehensive brand book and packaging architecture.
• Orchestrated 360-degree creative campaigns, directing the production of high-end photography, video content, and radio commercials to ensure a cohesive and premium brand voice across all touchpoints.
• Synchronized creative vision with long-term business objectives, ensuring that all brand aesthetics directly contributed to measurable turnover growth.
• Led and mentored a high-performing marketing team, overseeing task distribution and rigorous quality control for SMM, SEO, performance advertising, and design specialists.
• Directed the end-to-end development of a company mobile application, managing the full lifecycle from vendor tendering and selection to technical deployment.
• Identified and launched new business verticals, managing the transition from initial market entry analysis to full-scale operational execution.
• Optimized organizational workflows by diagnosing "weak points" and implementing high-efficiency solutions that allowed for sustainable business scaling.
• Centralized promotional management across all branches, establishing a unified promotional calendar to ensure seamless execution in a complex, multi-location environment.
• Leveraged advanced sales analytics and reporting frameworks to monitor real-time turnover, enabling agile strategy shifts that maximized revenue capture.

Creative producer

з 08.2019 по 09.2020 (1 рік 2 місяці)
KRISTI FILMS, Київ (Маркетинг, реклама, PR)

• Orchestrated the full-cycle production process for film projects, providing strategic oversight across the Pre-Production, Production, and Post-Production phases.
• Developed original concepts and creative strategies for high-impact media projects, translating abstract ideas into viable, market-ready project plans.
• Spearheaded international distribution and festival strategies, successfully managing the submission and selection process for global film festivals and competitive industry platforms.
• Led and adapted creative teams, overseeing talent selection and building cohesive groups capable of executing complex visual storytelling.
• Directed the creation of promotional materials, setting clear creative benchmarks and managing task distribution to ensure on-time, high-quality delivery.
• Maintained rigorous project governance, including the development, real-time updating, and strict adherence to complex production timelines and budgets.
• Cultivated and managed integrated information partnerships, leveraging strategic media alliances to maximize project visibility and audience engagement.

Marketing director

з 12.2017 по 04.2019 (1 рік 5 місяців)
ALASKA, Київ (Готельно-ресторанний бізнес)

• Designed high-level branding and pricing strategies based on deep market intelligence to maintain a competitive edge in premium segments.
• Recruited, onboarded, and mentored a multidisciplinary team of specialists (SMM, Performance, Design), fostering a culture of accountability and continuous professional development.
• Supervised day-to-day marketing operations and promotional cycles, ensuring the flawless execution of simultaneous large-scale campaigns.
• Deployed advanced auditing tools to evaluate sales methods, cost-to-conversion ratios, and campaign effectiveness, driving data-backed strategy pivots.
• Cultivated and managed high-value relationships with international vendors, distributors, and key industry partners to expand market footprint.
• Directed trade show and live event management, transforming professional exhibitions into high-conversion engines for lead generation.
Professionally managed artist booking and talent relations, integrating high-profile personalities into the brand’s creative and event ecosystem.

Head of marketing

з 01.2016 по 09.2017 (1 рік 9 місяців)
Star Media, Київ (ЗМІ, медіа)

• Directed a multidisciplinary marketing department of 5 direct reports, establishing high-performance benchmarks and a culture of accountability.
• Developed and deployed sophisticated information monitoring frameworks and anti-crisis response algorithms to safeguard brand equity in volatile environments.
• Engineered and executed integrated ART, Digital, and PR strategies, aligning creative concepts with long-term communication goals and measurable KPIs.
• Orchestrated comprehensive marketing plans and multi-channel budgets, ensuring high-impact distribution across Digital, OOH, Indoor, and Video production.
• Conceptualized and executed strategic events involving a complex mix of stakeholders, including media outlets, government officials, European organizations, and top-tier influencers.
• Planned and implemented high-conversion online projects utilizing the full suite of modern digital marketing tools to drive audience growth.
• Monitored and analyzed the effectiveness of all advertising and communication campaigns, delivering data-driven analytical reports to guide future investment and strategy pivots.

Освіта

The University of banking of the National Bank of Ukraine

Accounting and audit in the bank, Київ
Вища, з 2004 по 2009 (5 років)

Додаткова освіта та сертифікати

European Business Competence* Licence

24 month, 2014-2015

Dan.IT, Fullstack digital marketing

2021, 5 month

LABA, Strategic marketing

2023, 4 month

Знання і навички

• Управління репутацією бренду
• Автоматизація маркетингу
• Стратегічний маркетинг
• Організованість
• Антикризове управління
• Управління командою
• Google Ads
• Google Analytics
• Performance marketing
• AI prompting
• Ведення E-commerce проєктів

Знання мов

Англійська — просунутий

Додаткова інформація

A visionary leader with 15+ years of multidisciplinary experience spanning global FMCG, dermo-cosmetics, film production, and startups. Expert in transforming marketing from a support function into a data-driven revenue engine. Proven track record in orchestrating 360-degree digital transformations, scaling business turnover by 30-35%, and navigating complex rebranding initiatives. Adept at managing high-performance teams of 10+ and building agile, anti-crisis operational frameworks.