Олег

Oleh Marchuk
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») | Email address: [відкрити контакти](див. вище в блоці «контактна інформація») |
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

Work experience
Link Building Team Lead | MakeUp | 01/03/2026 - Current | Kyiv, Ukraine
• Managed team operations, strategic planning, and budget allocation by implementing traffic-
based performance metrics to optimize the ROI of cross-border communication initiatives.
• Safeguarded corporate digital reputation (SERM) and global brand visibility through rigorous
SERP audits and strategic placements on high-authority platforms.
• Orchestrated strategic linkbuilding initiatives to secure high-authority digital placements,
enhancing global brand credibility and translating technical SEO efforts into measurable
earned media value.
Senior off-page SEO specialist | SEOprofy | 01/06/2023 – 01.03.2026 | Kyiv, Ukraine
• Led and executed off-page SEO strategies, focusing on high-quality link acquisition and brand
visibility.
• Managed outreach campaigns, building long-term relationships with webmasters, bloggers,
and media outlets.
• Developed and optimised link-building processes to improve efficiency and success rates.
• Monitored and analysed backlink profiles, referral traffic, and domain authority growth using
SEO tools (Ahrefs, SEMrush, GSC).

SEO assistant | EMRG Capital | 01/05/2022 - 30/06/2023 | Kyiv, Ukraine
• keyword research, on-page optimization, and content updates to improve search rankings.
• technical SEO audits, checking site speed, meta tags, and broken links. linkbuilding, outreach
and tracking backlinks for quality and relevance.
• Google Analytics and Google Search Console to report on traffic, impressions, and keyword
performance.

Data analyst | Tourism Development Center of Lviv | 01/01/2022 - 31/03/2022 | Lviv, Ukraine

• collecting, cleaning, and validating datasets to ensure accuracy and consistency.
• data entry, database updates, and report preparation for ongoing projects.
• basic statistical analysis anddata summarization under supervision.
Education & Training

Bachelor’s Degree in Marketing | Ivan Franko National Uiversity of Lviv | 01/09/2019 - 30/06/2023 | Lviv, Ukraine
Master’s Degree in Marketing | Ivan Franko National Uiversity of Lviv | 01/09/2023 - 31/12/2024 | Lviv, Ukraine
Ph.D. Student in Economics and International Economic Relations | Drohobych Ivan Franko State
Pedagogical University | 01/09/2025 - Present | Drohobych, Ukraine

Language Skills

Mother tongue(s): Ukrainian
English ─ Upper-Intermediate (B2)
Skills

Good knowledge of SEO tools (Screaming Frog, SEMrush, Ahrefs) | Google Analytics tools (GA, GSC, GTM,
Google Trends) | Search Engine Reputation Management (SERM) | Search Engine Optimization & Search Engine
Marketing | Marketing campaign management | Strong project planning and Managerial Skills

Publications

Search Engine Optimization and Its Place in Internet Marketing
Marchuk O., Kushnir T. Effective Economy. 2024. No. 8. http://doi.org/10.32702/2307-2105.2024.8.83.

Evaluating the effectiveness of external search engine optimization in the SEO toolkit
Marchuk O., Kushnir T. Marketing and digital technologies. 2024. Volume 8. No. 4. P. 44-57.
https://doi.org/10.15276/mdt.8.4.2024.4

Balancing long-term search engine optimisation investment with immediate pay-per-click results.
Marchuk O., Kushnir T. Economics, Entrepreneurship, Management. 2025. 12(1), 49-57. doi:
10.56318/eem2025.01.049.
https://doi.org/10.56318/eem2025.01.049