Ельжб'єта

ELZHBIETA STROHUSH
INTERNATIONAL BUSINESS DEVELOPMENT | B2B SALES LEADERSHIP | KEY ACCOUNTS | E-COMMERCE
Lviv, Ukraine • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • English C1 • Polish fluent/C1+ • Ukrainian native

PROFESSIONAL PROFILE
International commercial professional combining 6+ years of B2B sales and key-account experience with sales-team leadership and
hands-on e-commerce development. Spent approximately 3 years as Chief of Wholesale Department at OKSANA MUKHA, leading
a team of 5–7 sales managers and developing international wholesale business across Europe, the US, Latin America, the Middle
East, Africa and Australia. Experienced in building sales processes and funnels, training teams, managing strategic accounts,
negotiating with business owners and decision-makers, developing commercial initiatives, translating market demand into product
decisions and coordinating sales with production and logistics. Currently lead CORNIX's Poland/EU e-commerce direction,
combining marketplace growth, D2C, B2B, pricing, advertising, analytics, assortment and operational coordination.

TARGET ROLES
Head of B2B / International Sales • International Business Development Manager • Export Sales Manager / Lead • Key Account
Manager / Lead • Partnership / Channel Sales Manager • Regional / Country Sales Manager • E-commerce Manager / Lead •
Marketplace Manager / Lead • Commercial / Sales Operations roles

CORE STRENGTHS
International B2B Sales • Sales Team Leadership • Key Account Management • Business Development • Sales Funnel &
Process Design • Negotiation & Closing • Objection Handling • Partner Acquisition & Retention • Commercial Strategy • KPI &
Performance Management • Market Expansion • Presales & Sales Campaigns • Market & Customer Insights • Pricing &
Promotions • E-commerce & Marketplaces • Performance Analytics • Production & Stock Planning • Cross-functional
Coordination

PROFESSIONAL EXPERIENCE
E-commerce & Marketplace Lead — Poland/EU | CORNIX
Feb 2025 – Present | Poland/EU
●Lead the Poland/EU commercial direction across marketplaces, direct e-commerce, B2B development, pricing, advertising,
customer experience and operational coordination.
●Independently created and launched the Polish online store on IdoSell and built marketplace channels across Allegro, Erli and
Empik from the ground up.
●Manage product portfolio, listings, SEO/content, pricing, promotions and marketplace advertising, using ROAS, sales, margin and
product-level analytics to improve commercial performance.
●Analyse sales, stock, advertising, margin and customer-service data to identify growth opportunities, prioritise products and
support purchasing and assortment decisions.
●Coordinate purchasing, stock planning, logistics, content, customer service, returns/complaints and marketplace execution across
the Polish business.
●Develop B2B reseller opportunities through prospecting, commercial proposals, negotiation, partner communication and
structured follow-up.
●Joined CORNIX in February 2025 alongside my OKSANA MUKHA role; since December 2025, CORNIX has been my primary
professional focus.
International B2B Sales / Key Account Manager → Chief of Wholesale Department | OKSANA MUKHA
6+ years • until Nov 2025 | International premium bridal brand
●Progressed to Chief of Wholesale Department and spent approximately 3 years leading a team of 5–7 international B2B sales
managers while remaining hands-on with strategic accounts, negotiations and complex deals.
●Managed execution of departmental and individual sales targets: analysed performance gaps, identified opportunities and
developed commercial actions to support target achievement.
●Designed the wholesale sales process, including funnel stages, sales scripts, follow-up logic, objection handling and approaches
to closing and developing accounts.
●Participated in recruitment, onboarded and trained new sales managers, and supported the team in complex negotiations and
high-value opportunities.
●Managed and developed bridal boutiques, distributors, VIP B2B partners and business owners across Europe, the US, Latin
America, the Middle East, Africa and Australia.

Elzhbieta Strohush • International Business Development & Commercial Leadership • 2026

●Developed sales-driving initiatives including seasonal campaigns, presales, special offers and account-reactivation activities;
focused on both new business and growth of existing accounts.
●Personally handled strategic negotiations and tailored commercial terms to partner needs, including territorial exclusivity linked to
purchasing commitments to increase order value and strengthen long-term cooperation.
●Analysed market trends and client feedback and worked directly with the design team, translating commercial demand into
product and collection insights.
●Coordinated sales demand with production planning and worked across sales, production and logistics to ensure successful
order execution and resolve complex client issues.
●Built long-term partner value through retention, repeat orders, proactive account development and direct relationships with
owners and decision-makers.

COMMERCIAL & DIGITAL TOOLKIT
Allegro • IdoSell • Empik • Erli • Marketplace advertising & ROAS • Product and sales analytics • CRM / sales-funnel
discipline • Pricing and promotions • Product data / feeds / imports • Customer-service and post-sale processes • Stock and
assortment planning

LANGUAGES & INTERNATIONAL AVAILABILITY
English — C1 / Advanced | Polish — Fluent / C1+ | Ukrainian — Native
Based in Lviv, Ukraine | Remote work | Available for international business travel | Karta Polaka | Valid US visa

Elzhbieta Strohush • International Business Development & Commercial Leadership • 2026