Олексій

OLEKSII KOVYRSHYN
Junior Product Manager
[відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • LinkedIn

SUMMARY
Product-oriented founder with 4 years of hands-on experience building and scaling a consumer
e-commerce business from scratch. Experienced in customer research, hypothesis validation,
experimentation, funnel optimization, and product prioritization. Built the business to 4,000+ orders and
increased purchase conversion from 8% to 15% through customer insights, positioning changes, and
iterative testing.

WORK EXPERIENCE
Co-founder & Product Owner | Consumer E-commerce Brand Jul 2022 - May 2026
• Built and scaled a consumer e-commerce business from scratch to 4,000+ orders.
• Analyzed 10,000+ customer interactions to identify recurring pain points, customer needs, and
opportunities to improve the purchase experience.
• Increased purchase conversion from 8% to 15% over 6 months by repositioning the brand toward curated
vintage and one-of-one fashion and refining the value proposition.
• Prioritized product and business initiatives based on customer feedback, expected impact, and available
resources.
• Ran experiments and A/B tests across pricing, creatives, messaging, and acquisition channels.
• Validated new product categories through customer research, competitor analysis, and small-scale MVP
tests before larger inventory investments.
Operations & Logistics Coordinator | OTA Group May 2023 - Apr 2024
• Coordinated business trips for speakers and project curators, including flights, hotels, schedules, and
logistics.
• Aligned participants, service providers, and the internal team on requirements, timing, and schedule
changes.
• Resolved last-minute operational issues and adjusted plans to keep activities running smoothly and on
time.

EDUCATION
Projector Institute | Product Management Course May 2026 - Sep 2026
IFNUL | Faculty of Economics Sep 2021 - Jul 2025
Specialization: Marketing

SKILLS
Product Discovery • Customer Research • Product Analytics • Funnel Analysis • Hypothesis
Validation • A/B Testing • Product Prioritization • JTBD • Conversion Optimization • Competitor
Research • MVP Validation • Amplitude • Tableau • Looker Studio

ADDITIONAL PROJECT
Hotel Loyalty Recommendation Assistant | Individual Project
• Built an AI-powered recommendation assistant using structured data across 8 loyalty programs and 140+
hotel brands.
• Developed a transparent scoring model that ranked hotel options based on user preferences.