Анастасія

Anastasiia Lytvynenko
Summary:
Brand / Employer Brand / Communication
• 4+ years in Brand & Content Management
Specialist
• Team Leading experience up to 5 teammates
• Communication & SMM strategies creation
• Community management
• Recruitment market research
Ukraine, Ivano-Frankivsk
• Strong event management skills
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
• GWorkspace, Trello, Slack, Confluence, Adobe
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») (Telegram)
Photoshop, Hurma, HiBob, Tilda, WordPress,
ChatGPT, LiveDune, Mailchimp, Linktr.ee

Experience:
March 2022 to February 2023:
Lead of Employer Branding Team at Freshcode.
Working in between HR and Recruitment departments makes this job special and challenging.

Responsibilities:
• Monitoring all the processes;
• Supervise task progress, eliminate the blockers;
• Build and implement different strategies for entering new recruitment markets;
• Ensure the implementation of the strategies;
• Raising brand awareness;
• Preventing turnovers and lowering theirs rate;
• Measuring and improving the levels of employers’ happiness, stress, satisfaction etc;
• Creating and moderating team buildings, online entertainment activities, corporate parties,
processing greetings & presents.

Results
• New EB Team formed.
• The corporate culture system is fully formed.
• Info materials for HRs, Recruiters, employees created.
• New SMM strategy created, metrics rise.
• The communication between the departments restarted.
• The communication with employers on behalf of the company through e-mails, Telegram
restarted.

Projects:
• Refreshed SMM strategy.
• Presentation of corporate culture for better onboarding.
• Georgian, Armenian, Azerbaijanian, Polish employer markets research.
• Free knowledge-sharing online marathon from Freshcode specialists.
• Halloween FuckUp Night for employers.
• Christmas online party.

August 2021 to February 2022
Middle Content Manager for Digital Communications at Promodo.
The job responsibilities are in between creation and management requiring both kinds of skills and the
ability to make own decisions. Most of the tasks require the conjunction with teammates.

Responsibilities:
• Develop and successfully implement ideas and concepts.
• Create and implement the content plan.
• Monitor the work of the team, supervise other specialist’s work results.
 • Create tech tasks for designers, copywriters, directors, email and ads marketers,
photographers.
• Track and analyze SMM metrics.
• Report to PM and client every month.
• Always be on the edge of the newest trends.

Results:
• The SMM metrics of clients’ corporate accounts were raised.
• New & improved media strategies for Eva, Varus, Continental, Rozetka, Aloha, Ranok
Publishing etc created.
• Fresh & creative ads for Intertop, Infoshina, Monobank, etc produced.

February 2019 to August 2021
Brand Manager at Oringo Jewelry.
The job combines responsibilities that are usually viewed as part of several other positions, including
the following:
• Administrative work as the Assistant Administrator
• Creative work involving brand promotion strategies, creative team management, and finding
ways of developing the brand.
• Marketing and sales, including customer analysis, creating and implementing special offers
and loyalty programs.
• Working with customers to improve customer experience, solving conflicts and proactive crisis
management. 100% personal involvement in meeting customers’ needs through creative
solutions.
• Event management, in particular arranging corporate events, presentations and meetings for
customers, and ensuring the company’s participation in trade shows.
• PR, including collaboration with mass media for advertisement, writing and submitting press
releases, involving and cooperating with opinion leaders, and looking for new brand
development opportunities.

2017 to 2018
Literary Editor and Proofreader at ULA Books.
Editor in Chief for Foreign Contemporary Literature at Vivat Publishing.

Responsibilities:
• Edit the drafts;
• Proofread the laid out, ready-to-print books;
• Write own books for children;
• Eliminate the publishing plan together with the department of foreign economic activity;
• Supervise the translators’, editors’ and layout designers’ work;
• Track the projects’ progress;
• Create reports.

2015 to 2017
Account/Corporate Partnership Manager at LingMax Translation Agency.

Responsibilities:
• Consult clients;
• Create tech tasks for translators and notaries;
• Monitor their work, eliminate the blockers;
• Create reports for financial department monthly.
Education:
• V. N. Karazin Kharkiv National University, Philology — years 1 to 4;
• Kharkiv State Academy of Culture, Cinema and Television Art — years 1 to 2.

Additional education:
• Laba Employer Branding course, 2022
• A-Level Project Management course, 2022

Languages:
• proficient in Ukrainian and Russian;
• Advanced English (C1).

Something more:
• Member of the National Writers' Union of Ukraine, author of two books;
• Avid reader with a passion for music, design, fashion, history, literature, chess, and Olympic
sports, also interested in high tech;
• A highly motivated scanner who is always looking for new opportunities.